Crypto.com Case Study
Targeted Perpetual Traders and High Net Worth Individuals to acquire 4,782 active traders.
Campaign Overview
Crypto.com is a leading cryptocurrency exchange platform offering a wide range of digital asset services. They wanted to attract high-value traders to increase their user base and trading volume. Crypto.com initiated a 90-day user acquisition campaign operating on a pre-paid Cost Per Acquisition (CPA) model.
Strategy
The strategy focused on precision targeting to reach high-value potential traders:
- Audience Targeting: Targeted Perpetual Traders and High Net Worth Individuals interested in Forex & Trading and Wealth Management to reach sophisticated investors actively seeking advanced trading platforms.
- Competitor Intelligence: Leveraged competitor user data from major centralized exchanges to identify and convert active traders looking for alternative platforms.
- Performance Refinement: Implemented weekly optimization cycles that improved conversion rates by 22% throughout the campaign period.
Results
- Total Conversions: 4,782
- Transaction Volume: $12,800,456
- Cost Per Acquisition: $19.80
- Total Transactions: 28,278
Execution
- Precision targeting of Perpetual Traders identified users with proven high-value trading behaviors.
- High Net Worth Individual targeting captured users with significant investable assets available.
- Forex & Trading interest targeting reached audiences actively seeking sophisticated trading platforms.
Insights & Learnings
Strategic audience targeting enabled Crypto.com to efficiently acquire high-value trader segments. Behavioral and interest-based precision targeting delivered exceptional cost efficiency and volume generation. Market timing combined with targeted outreach maximized both acquisition quality and campaign ROI.
Success Stories
What success looks like
$494K
Transaction Volume
Binance acquired 4,600 new traders with $494K+ transaction volume and 19.78x ROAS through strategic APAC market targeting.
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31K
Traders
Coinbase onboarded 31k traders in 60 days, through geo-targeting Southeast Asia with compelling ad hooks, at an average CPA of $20.08.
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3,095
Active Traders
3,095 active traders acquired | $1.16M transaction volume | 25.5x ROAS with behavioral targeting
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25k
Users
Crypto.com gained 25,000 active traders within three months by targeting competitor smart contracts and custom Web3 audience segments.
+3,058
Users
Compound gained a 400% increase in transaction volume on Arbitrum through Web3 targeting and compelling campaign ad hooks.
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8,000
Active Users
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