Bomb Money Case Study
Campaign Overview
The Bomb.Money team launched a targeted advertising campaign using the Blockchain-Ads network. Bomb.Money's primary goal for the campaign was to grow their user base and drive engagement in DeFi activities, particularly liquidity provision and yield farming. To achieve this, they ran a 30 days campaign with a $22,000 ad spend, aiming to reach consumers likely to engage with Bomb.Money's DeFi services.
Strategy
The campaign utilized strategic behavioral targeting focusing on active DeFi participants and high-value investors across multiple blockchain networks:
- Audience Targeting: Targeted DeFi Protocol Users and Token Hodlers: ETH with interests in Investing, alongside High Net Worth Individuals to attract quality participants actively engaged in decentralized finance ecosystems.
- Cross-Chain Focus: Leveraged multi-chain presence across Ethereum, Binance Smart Chain, Fantom, and Polygon to maximize reach within diverse DeFi communities.
- Competitor Intelligence: Analyzed user engagement patterns with major DeFi platforms to identify high-value prospects ready for yield farming opportunities.
- Performance Optimization: Implemented data-driven targeting refinements to maximize transaction volume and liquidity pool deposits while maintaining cost efficiency.
Results
- 4,224 new users were onboarded through the campaign.
- 259 on-chain deposits made into Bomb.Money’s liquidity pools (LPs).
- An average of 19 wallet connections per day was recorded during the campaign.
- $420,000 in transaction volume was generated from new users on the Bomb.Money platform.
Execution
- Targeting DeFi Protocol Users and ETH holders attracted qualified participants, generating $420,000 transaction volume.
- High Net Worth Individual targeting ensured quality acquisitions, achieving 259 liquidity pool deposits efficiently.
- Strategic multi-chain approach maximized ecosystem reach, onboarding 4,224 users with 19.09x return performance.
Insights & Learnings
Strategic targeting of DeFi Protocol Users and ETH holders drove platform growth. High Net Worth Individual focus ensured quality user acquisition and sustained engagement levels. The campaign demonstrated how precise behavioral targeting creates measurable DeFi ecosystem expansion.
Success Stories
What success looks like
$494K
Transaction Volume
Binance acquired 4,600 new traders with $494K+ transaction volume and 19.78x ROAS through strategic APAC market targeting.
.png)
31K
Traders
Coinbase onboarded 31k traders in 60 days, through geo-targeting Southeast Asia with compelling ad hooks, at an average CPA of $20.08.
.png)
3,095
Active Traders
3,095 active traders acquired | $1.16M transaction volume | 25.5x ROAS with behavioral targeting
.png)
25k
Users
Crypto.com gained 25,000 active traders within three months by targeting competitor smart contracts and custom Web3 audience segments.
+3,058
Users
Compound gained a 400% increase in transaction volume on Arbitrum through Web3 targeting and compelling campaign ad hooks.
.png)
.jpeg)
.png)
.avif)
.avif)
8,000
Active Users
.svg)
.webp)
.webp)
.webp)
.webp)
Get Started Now
Schedule a call to qualify and launch your ads