Bomb Money onboarded 4,224 DeFi users, generated $420K in transaction volume, and achieved 19.09x ROAS.
The Bomb.Money team launched a targeted advertising campaign using the Blockchain-Ads network. Bomb.Money's primary goal for the campaign was to grow their user base and drive engagement in DeFi activities, particularly liquidity provision and yield farming. To achieve this, they ran a 30 days campaign with a $22,000 ad spend, aiming to reach consumers likely to engage with Bomb.Money's DeFi services.
The campaign utilized strategic behavioral targeting focusing on active DeFi participants and high-value investors across multiple blockchain networks:
Strategic targeting of DeFi Protocol Users and ETH holders drove platform growth. High Net Worth Individual focus ensured quality user acquisition and sustained engagement levels. The campaign demonstrated how precise behavioral targeting creates measurable DeFi ecosystem expansion.
