Targeted User Acquisition Campaign for Bomb.Money Using Blockchain-Ads Network

The Bomb.Money team launched a targeted advertising campaign using the Blockchain-Ads network to grow its user base and drive engagement in decentralized finance (DeFi) activities, such as liquidity provision and yield farming. The campaign utilized advanced Web3 targeting options, focusing on the on-chain behavior of crypto users across multiple blockchain networks.

Campaign Overview

Bomb.Money's primary goal for the campaign was to grow their user base and drive engagement in DeFi activities, particularly liquidity provision and yield farming. To achieve this, they ran a 30 days campaign with a $22,000 ad spend, aiming to reach consumers likely to engage with Bomb.Money's DeFi services.

Strategy

Bomb.Money employed hyper-targeted Web3 campaigns using Blockchain-Ads to pinpoint users with relevant behaviors and assets across several blockchain ecosystems:

• Web3 Audience Targeting: Utilized pre-built audiences of DeFi enthusiasts, ETH holders, BNB holders, and users who regularly engaged in yield farming.
• Wallet Targeting: Include wallets holding key DeFi assets like BOMB tokens with at least 10 DeFi transactions within the last 30 days and that interact with other exchanges.
• Chain Targeting: Users operating on chains like Ethereum, Binance Smart Chain, Fantom, and Polygon.
• Competitor Targeting: Identified and targeted users previously engaging with smart contracts of major DeFi platforms like Uniswap, PancakeSwap, and Aave.

Results

The campaign delivered significant growth in user acquisition and engagement on the Bomb.Money platform. With a $22,000 ad spend, the campaign achieved a notable 16.1x return on ad-spend (ROAS). Below are the key figures achieved:

• 4,224 new users were onboarded through the campaign.
• 259 on-chain deposits made into Bomb.Money’s liquidity pools (LPs).
• An average of 19 wallet connections per day was recorded during the campaign.
• $420,000 in transaction volume was generated from new users on the Bomb.Money platform.

Why It Worked

• Targeting active DeFi users and wallets with recent transactions attracted high-value participants, driving $420,000 in transaction volume and 259 liquidity pool deposits.
• Focusing on Ethereum, Binance Smart Chain, Fantom, and Polygon chains ensured visibility across diverse ecosystems, maximizing user acquisition with 4,224 new onboarded users.
• Precise wallet targeting and behavioral insights enabled efficient ad spend, achieving a 16.1x return on ad spend while driving consistent platform engagement.

‍Conclusion

The targeted advertising campaign proved highly effective for Bomb.Money, successfully driving user acquisition and boosting on-chain activity. Bomb.Money was able to attract users who were active participants in the DeFi space, contributing to liquidity pools and increasing platform engagement. This case study illustrates the power of on-chain data and decentralized advertising for driving growth in the DeFi sector.