OKX 사례 연구

OKX needed to acquire verified new traders at scale in markets where crypto-native audiences were reachable but standard paid channels offered limited precision targeting. Four obstacles defined the problem:

• Restricted inventory: Google and Meta impose strict geo and category restrictions on crypto exchange advertising across OKX's key expansion markets.
• Intent mismatch: Broad display networks served impressions to general finance audiences rather than wallets-active crypto users.
• KYC drop-off risk: Driving sign-ups is straightforward. Driving users through identity verification to become active traders requires matching creative to audience readiness.
• Competitive noise: Multiple top-tier exchanges were running acquisition campaigns in the same markets during the same period.

Standard programmatic channels could not reach OKX's ideal audience with enough precision to justify the cost. Google and Meta restricted crypto exchange advertising in several of OKX's target geos, and broad networks delivered reach without intent signal, producing sign-up volume that did not convert through KYC. OKX needed a platform that could identify and reach crypto-active users at the wallet level, not the interest proxy level. Blockchain-Ads provided that through four capabilities:

• On-chain audience segments: Campaigns reached DeFi Users, Frequency Traders, BTC/ETH Whalers, High Value Traders, and Web3 Natives, all identified through verified on-chain behaviour.
• Crypto-native publisher inventory: Ads ran across crypto and Web3 publisher environments where audiences had demonstrated active market participation.
• Segment-level spend control: Each audience segment ran as a discrete targeting line, allowing spend to be read against conversions per segment.
• Incentive-compatible creative environment: OKX's offer-led creatives matched the commercial intent of the crypto-native audiences the network reaches.

캠페인은 인상적인 결과를 달성했습니다:

• 3,095명의 고가치 트레이더 유치
• $1,160,653의 거래량 창출

1. 정밀 행동 타겟팅: CEX 사용자와 DeFi 프로토콜 사용자 타겟팅은 입증된 거래 경험을 가진 자격을 갖춘 트레이더를 유치했습니다.
2. 고가치에 대한 전략적 집중: 포트폴리오 잔액 타겟팅은 캠페인이 상당한 거래량을 창출할 수 있는 잠재 고객에게 도달하도록 보장했습니다.
3. 매력적인 인센티브 구조: 미스터리 박스와 거래 바우처는 잠재 고객들 사이에서 즉각적인 등록과 초기 거래 활동을 동기부여했습니다.

OKX 캠페인은 전략적 행동 타겟팅이 측정 가능한 사용자 획듍 및 거래 결과를 제공하는 방법을 보여줍니다. 활성 암호화폐 트레이더에 초점을 맞춘 정밀한 오디언스 세분화는 특별한 전환율과 거래량을 창출했습니다. 타겟 오디언스의 선호도와 인센티브의 전략적 정렬은 즉각적인 등록과 지속적인 거래 활동을 모두 주도했습니다.

Spend consolidated behind the three highest-performing segments: DeFi Users, BTC/ETH Whalers, and Frequency Traders. The Mystery Box creative scaled across all active segments given its stronger KYC completion pull. Web3 Natives and High Value Traders continued at maintained spend levels, contributing 616 and 548 new traders respectively. The campaign closed across two months with 3,095 verified new traders at a blended CPA of $14.