Zoomex 사례 연구

Zoomex needed to build traffic and brand awareness across 15 international markets simultaneously while maintaining CPC efficiency as geo scope expanded. Three challenges defined what that required in practice:

• Geo breadth. Reaching crypto traders across Europe, Asia, the Middle East, and Oceania required localised campaigns in multiple languages running in parallel.
• Creative relevance. Sports sponsorship and tournament creative needed to maintain engagement across markets where the Haas F1 partnership and snooker sponsorship held different levels of recognition.‍
• CPC efficiency at scale. Expanding from 6 launch markets to 15 markets risked increasing blended CPC as lower-volume geos were added.

Crypto derivatives exchange advertising is restricted on Google and Meta across the majority of Zoomex's target markets, ruling out mainstream channels for a campaign that needed to operate across 15 geos at once. Reaching verified crypto traders at that geographic scale, in multiple languages, while keeping CPC under control required infrastructure that standard networks do not offer. Blockchain-Ads provided that through four capabilities:

• Web3 audience targeting: Campaigns reached verified crypto-active wallets and trading-adjacent audiences across all target markets.
• Multi-language geo deployment: Separate language-specific campaigns activated across RU, FR, ES, DE, KR, EN, IT, VN, and NL from a single platform.
• Sports and tournament creative support. Display inventory across crypto and financial content sites aligned with Zoomex's F1 sponsorship and snooker partnership creative.
• CPC scalability: The ZWTC tournament campaign delivered at $0.34 CPC across 2.5M impressions, demonstrating that scaling volume reduced rather than inflated cost.

• 노출수: 758,478
• 클릭수: 25,615
• 총 전환수: 5,180
• 초회 예치금: $182,000

‍

‍

• 정밀한 행동 타겟팅으로 무기한 거래 플랫폼에 이미 참여하고 있는 활발한 트레이더에게 도달했습니다.
• 고액 자산가에 대한 집중이 $182K 예치금 달성에 직접적으로 기여했습니다.
• CEX 사용자와 외환 트레이더는 중앙화된 플랫폼에 익숙한 적격한 오디언스를 나타냈습니다.

‍

Zoomex는 전략적인 행동 및 관심 기반 타겟팅 접근 방식을 통해 5,180명의 고품질 사용자를 성공적으로 획듍했습니다. 이 캠페인은 무기한 트레이더와 고가치 개인에 집중하여 탁월한 성과를 달성했습니다. 이러한 타겟 전략은 $182K의 초회 예치금과 6배 ROAS 성공을 가져왔습니다.

‍

‍

The ZWTC World Trading Championship campaign dominated the final phase. F1 Haas sponsorship creative replaced the snooker and seasonal angles. "Get up to 14,000 USDT: Join and Earn 25 USDT Instantly" and "Rewarded for Growth: Level Up and Grab 14,000 USDT" led with the highest reward stack in the account. The ZWTC Official campaign alone delivered 2.5M+ impressions at a $0.34 CPC, the most efficient campaign in the account. A dedicated ZWTC sign-up campaign led with a "$100 Bonus for Signing Up: Take on $1.2M" angle tied to the tournament prize pool. The geo set expanded further to include Egypt, Iraq, Italy, Vietnam, and the UK across this phase.