Zoomexケーススタディ

Zoomex needed to build traffic and brand awareness across 15 international markets simultaneously while maintaining CPC efficiency as geo scope expanded. Three challenges defined what that required in practice:

• Geo breadth. Reaching crypto traders across Europe, Asia, the Middle East, and Oceania required localised campaigns in multiple languages running in parallel.
• Creative relevance. Sports sponsorship and tournament creative needed to maintain engagement across markets where the Haas F1 partnership and snooker sponsorship held different levels of recognition.‍
• CPC efficiency at scale. Expanding from 6 launch markets to 15 markets risked increasing blended CPC as lower-volume geos were added.

Crypto derivatives exchange advertising is restricted on Google and Meta across the majority of Zoomex's target markets, ruling out mainstream channels for a campaign that needed to operate across 15 geos at once. Reaching verified crypto traders at that geographic scale, in multiple languages, while keeping CPC under control required infrastructure that standard networks do not offer. Blockchain-Ads provided that through four capabilities:

• Web3 audience targeting: Campaigns reached verified crypto-active wallets and trading-adjacent audiences across all target markets.
• Multi-language geo deployment: Separate language-specific campaigns activated across RU, FR, ES, DE, KR, EN, IT, VN, and NL from a single platform.
• Sports and tournament creative support. Display inventory across crypto and financial content sites aligned with Zoomex's F1 sponsorship and snooker partnership creative.
• CPC scalability: The ZWTC tournament campaign delivered at $0.34 CPC across 2.5M impressions, demonstrating that scaling volume reduced rather than inflated cost.

• インプレッション：758,478
• クリック：25,615
• 総コンバージョン数：5,180
• 初回入金：$182,000

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• 精密な行動ターゲティングが、無期限取引プラットフォームに既に関与しているアクティブなトレーダーにリーチしました。
• 高純資産個人に焦点を当てたことが、18万ドルの入金達成に直接貢献しました。
• CEXユーザーと外為トレーダーは、中央集権型プラットフォームに精通した適格なオーディエンスを代表しました。

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Zoomexは戦略的な行動および興味ベースのターゲティングアプローチを通じて、5,180人の高品質ユーザーの獲得に成功しました。キャンペーンは無期限取引トレーダーおよび高価値個人に焦点を当てることで、卓越したパフォーマンスを達成しました。このターゲット戦略は18万ドルの初回入金と6倍のROAS成功をもたらしました。

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The ZWTC World Trading Championship campaign dominated the final phase. F1 Haas sponsorship creative replaced the snooker and seasonal angles. "Get up to 14,000 USDT: Join and Earn 25 USDT Instantly" and "Rewarded for Growth: Level Up and Grab 14,000 USDT" led with the highest reward stack in the account. The ZWTC Official campaign alone delivered 2.5M+ impressions at a $0.34 CPC, the most efficient campaign in the account. A dedicated ZWTC sign-up campaign led with a "$100 Bonus for Signing Up: Take on $1.2M" angle tied to the tournament prize pool. The geo set expanded further to include Egypt, Iraq, Italy, Vietnam, and the UK across this phase.