Reach the exact audience for your offer with native placements in the feeds and articles they already read, built from their interest, behavior, and on-chain activity.
Rated for precise audience targeting
Programmatic native advertising runs inside content feeds and articles, reaching your exact audience in the places they already read. Campaigns start by choosing who to reach, and the Blockchain-Ads DSP buys those people in real time, then moves budget toward the ones most likely to convert.
Pick the people you want, by interest, on-site behavior, and on-chain activity.
Automated buying places your headline and image across feeds and articles in real time, through the NEXUS Ad Exchange.
Results feed back, and budget moves toward the placements and creatives that convert.
Native placements take the shape of the page they sit in, which is why people see them, read them, and act on them.
Native inventory clears 81% MRC viewability, against 64% for desktop banner.
Eye-tracking studies find native placements hold the eye longer than display ads.
The same studies show stronger intent to buy after a native placement than a banner.
Choose the format that fits the campaign. Every format below runs across the Blockchain-Ads DSP, in the feeds and articles your audience already reads.
Your headline and image appear inside the content feed, styled to match the posts around them. This is the highest-volume native placement on the network.
Your placement sits between paragraphs of an article, reaching readers who are already engaged with the page.
Your offer appears in the recommended-reading unit at the end of an article, where readers are choosing what to open next.
Flux rotates your headline and image pairs on a roughly 15-day cadence, so readers meet a current message every time your placement appears and performance holds as the campaign scales.
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Place your native units in the countries and regions your offer is eligible for, with delivery focused on the markets that convert.
Reach the same person in mobile feeds, on desktop articles, and in-app as they move through the day, with one audience and one set of conversion goals.
Return to people who clicked through and read your page, with new headlines and budget on the publishers converting best.
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Awareness, engagement, and conversion each need their own setup, with their own structure, targeting, and optimization. Here is what native placements do at each one.
Awareness campaigns put your brand in front of people who have never heard of you and already show interest in your category. Native placements reach them inside the feeds and articles they read every day, chosen by the interest and behavior that fit your offer.
For Roobet, an awareness campaign put the brand in front of players more than 13 million times.
Engagement campaigns bring back people who already know your brand and are close to acting. Native placements return to readers who clicked through or visited your site, with fresh headlines on the publishers converting best, and move them toward a sign-up.
For BC.Game, an engagement campaign produced 1,220 sign-ups and downloads and brought cost per acquisition down by 25%.
Conversion campaigns put budget on the people most likely to complete the action you care about. Delivery optimizes toward conversions and shifts spend into the headlines, audiences, and publishers producing them.
For Coinbase, a native campaign delivered 8,214 new traders across Southeast Asia and $6.97M in trading volume.
Blockchain-Ads delivers targeted advertising with massive reach powered by end-to-end attribution and fully managed service.
Show your brand to people based on their interests and behavior. Reach audiences that have already interacted, engaged, or converted.
We collect 4 billion signals a day, across people's interests and behavior, and turn them into precise audiences of real users.
The platform provides full attribution and tracking, which enables algorithmic, conversion-based optimization.
You get full visibility into who visits, signs up, or purchases on your website or app, and can optimize campaigns in real time based on user actions and device behavior.
Get assistance from a professional media buying team that actively manages campaigns within your specific niche.
They handle your campaigns end to end from attribution setup, campaign structure, media plans, audience selection, and ad creative production to ongoing optimization and scaling.
See how advertisers reached their audience and hit their numbers with native campaigns.
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Build the audience once, then reach it on display, video, CTV, push, and more. One audience, one dashboard, one set of conversion goals.
Access is limited to qualified advertisers.
