Reach the exact audience for your offer with programmatic native ads on Blockchain-Ads, in the feeds and articles they already read, targeted by interest, behavior, and on-chain activity.
Rated for precise audience targeting
Programmatic native advertising works through real-time auctions: when a reader in your audience loads a feed or article, the Blockchain-Ads DSP bids for that impression through ad exchanges and places your brand's native ad in the layout around it. Native advertising is paid advertising that matches the format of the content around it, so your ad sits inside the feeds and articles your audience already reads.
Pick the people you want, by interest, on-site behavior, and on-chain activity.
The DSP bids for each native impression in real time through the NEXUS Ad Exchange. The publisher's template then assembles your headline, image, and brand name to match the page around it.
Results feed back, and budget moves toward the placements and creatives that convert.
Native placements take the shape of the page they sit in, which is why people see them, read them, and act on them.
Native inventory clears 81% MRC viewability, against 64% for desktop banner.
Eye-tracking studies find native placements hold the eye longer than display ads.
The same studies show stronger intent to buy after a native placement than a banner.
Blockchain-Ads runs three programmatic native ad formats: in-feed ads, in-article ads, and content recommendation widgets. Each one runs across the DSP, in the feeds and articles your audience already reads.
Your headline and image appear inside the content feed, styled to match the posts around them. This is the highest-volume native placement on the network.
Your placement sits between paragraphs of an article, reaching readers who are already engaged with the page.
Your offer appears in the recommended-reading unit at the end of an article, where readers are choosing what to open next.
Flux rotates your headline and image pairs on a roughly 15-day cadence, so readers meet a current message every time your placement appears and performance holds as the campaign scales.
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Place your native units in the countries and regions your offer is eligible for, with delivery focused on the markets that convert.
Reach the same person in mobile feeds, on desktop articles, and in-app as they move through the day, with one audience and one set of conversion goals.
Return to people who clicked through and read your page, with new headlines and budget on the publishers converting best.
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Awareness, engagement, and conversion each need their own setup, with their own structure, targeting, and optimization. Here is what native placements do at each one.
Awareness campaigns put your brand in front of people who have never heard of you and already show interest in your category. Native placements reach them inside the feeds and articles they read every day, chosen by the interest and behavior that fit your offer.
For Roobet, an awareness campaign put the brand in front of players more than 13 million times.
Engagement campaigns bring back people who already know your brand and are close to acting. Native placements return to readers who clicked through or visited your site, with fresh headlines on the publishers converting best, and move them toward a sign-up.
For BC.Game, an engagement campaign produced 1,220 sign-ups and downloads and brought cost per acquisition down by 25%.
Conversion campaigns put budget on the people most likely to complete the action you care about. Delivery optimizes toward conversions and shifts spend into the headlines, audiences, and publishers producing them.
For Coinbase, a native campaign delivered 31,896 new traders across Southeast Asia and $8.13M in trading volume.
Blockchain-Ads delivers targeted advertising with massive reach powered by end-to-end attribution and fully managed service.
Show your brand to people based on their interests and behavior. Reach audiences that have already interacted, engaged, or converted.
We collect 4 billion signals a day, across people's interests and behavior, and turn them into precise audiences of real users.
The platform provides full attribution and tracking, which enables algorithmic, conversion-based optimization.
You get full visibility into who visits, signs up, or purchases on your website or app, and can optimize campaigns in real time based on user actions and device behavior.
Get assistance from a professional media buying team that actively manages campaigns within your specific niche.
They handle your campaigns end to end from attribution setup, campaign structure, media plans, audience selection, and ad creative production to ongoing optimization and scaling.
See how advertisers reached their audience and hit their numbers with native campaigns.
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View Case Study★★★★★Rated 4.7/5 from 71 verified G2 reviews
We've been running crypto-focused ad campaigns for several months, and Blockchain-Ads is one of the few platforms that actually delivers targeted, high-quality traffic.
The interface is very user-friendly, and the account managers, Natali, Marko, and Jack, are excellent. We're using it to promote our iGaming product and reach crypto users.
Their inventory, designed for betting and casinos, lets us reach qualified audiences without the usual restrictions. Less noise, less fraud, and it tracks registrations, FTD, and revenue.
No inflated numbers or bot traffic, but genuine users engaging with our campaigns. The conversions are consistent and the reporting is clear.
What won me over was how straightforward the platform is, and the quality of the support I received during setup and early optimization.
The reach across 10,000+ websites is substantial, and combining interest-based targeting with on-chain data gives us real flexibility in how we structure campaigns.
It handles crypto and fintech audiences with a precision other networks just don't have. WalletTargeting was the main reason we chose it over competitors.
Integration was straightforward, and the precise targeting eliminated a lot of the wasted spend we used to see on other ad networks.
I had campaigns running within a few hours of signing up, and the support team has been responsive and knowledgeable throughout.
The dashboard and real-time metrics make optimization easy, and it reaches users who are genuinely interested in crypto and Web3 products.
Always a good service and good communication! The dashboard is easy to use, and the ads are effective.
Programmatic native advertising is the automated, real-time buying of ads that match the format of the page or app around them. A DSP bids for each impression across ad exchanges, and the winning ad is assembled from your headline, image, and brand name in the publisher's layout. On Blockchain-Ads, an audience-based DSP with its own DMP chooses who sees each ad, by interest, behavior, and on-chain activity.
Native describes the ad format and programmatic describes how the ad is bought. A native ad matches the content around it. Programmatic buying uses software to bid for each impression in real time across many publishers. Programmatic native advertising combines the two, and it is how every native campaign runs on Blockchain-Ads.
Coinbase ran a native campaign on Blockchain-Ads across Southeast Asia, with in-feed native ads on crypto content sites alongside display, reaching audiences chosen by on-chain behavior, such as high-value traders and DeFi whales. Over six months, the campaign acquired 31,896 new traders and $8.13M in trading volume.
Native ads are paid ads that match the format of the page or app feed where they appear: a headline, an image, and a brand name, labeled Sponsored, Promoted, or Ad. A crypto exchange's ad in a market news feed, set in the same card as the stories around it, is a typical example. In the US, native advertising is legal, and FTC guidance requires a clear label so readers can tell it is an ad.
A native ads DSP is a demand-side platform that buys native placements across many publishers and exchanges from one account, bidding for each impression in real time. Blockchain-Ads is a native ads DSP for crypto, iGaming, and finance brands: one account reaches your audience across in-feed, in-article, and content recommendation placements, with tracking into your own stack.
A funded account, a mobile-friendly landing page, at least one creative, and a defined objective and audience. Tracking is implemented and verified with a test conversion before launch. Once your account passes verification and is funded, campaigns go live instantly. Approval itself, the step right after your qualification call, can take 24 to 48 hours, depending on the documentation and licensing your vertical requires.
The starting budget to activate an account is $10,000, with a minimum daily budget of $360. That works out to roughly one month of advertising. Most advertisers spend around $135K per month to give the platform enough data to find the audiences that convert.
Campaigns buy on CPM and CPC. A starting CPM of $7 to $8 gathers data quickly, and delivery settles into the range for your vertical: iGaming has historically run $7.00 to $12.35 CPM, DeFi $7.00 to $12.25, finance $7.00 to $9.50, and casino $8.00 to $15.35. These are averages from live campaigns and they move with GEO, targeting depth, and competition.
Campaigns target the audience you define, and the platform buys those people wherever they read. Reporting then shows which publishers produced conversions, so budget concentrates where it performs. For a brand campaign that has to appear on a specific named publication, a direct publisher buy is the more cost-effective route.
Traffic starts as soon as the campaign launches and the account is funded. The first two to three weeks are the learning phase, where the algorithm narrows toward the best audiences, GEOs, and creatives while collecting data. Once an audience passes about 15,000 users, retargeting activates, and that layer has historically produced the strongest click-through and conversion rates.
The default frequency cap on Blockchain-Ads is seven impressions per unique visitor per day.
GEO is selectable, and a focused set performs better than worldwide delivery. A top-ten GEO set is the practical starting point, with Europe and North America a common opening pair, then expansion into what converts. Tier-1 coverage includes developed Europe, the US and Canada, LATAM, and Asian markets such as Korea and Japan.
Conversions report through the Blockchain-Ads pixel, Google Tag Manager, or server-to-server postback, which is the most accurate of the three. Integrations include Voluum, AppsFlyer, Keitaro, Mixpanel, Google Ads, and Google Analytics. Passing the click ID back in your postback is what lets each conversion be attributed to the audience and placement that produced it.
A native placement is built from a headline, an image, and your brand name, and it renders to match the layout of each publisher it appears in. Creative is refreshed roughly every 15 days to keep performance stable as the campaign scales, and the Design Team can produce it for qualified accounts.
Access is limited to qualified advertisers.
