Flare Network Case Study

5,210

Total Conversions

$203,800

Token Volume

$11.52

Cost Per Acquisition

3.40x

Return on Ad Spend

Company

Flare Network

Industry

Layer 1 (L1) blockchain

Duration

30 Days

Budget

Objective

Leveraged precision-targeted campaigns focusing on active crypto users to drive FLR adoption.

Campaign Overview

Flare is an EVM-based Layer 1 blockchain designed to enhance blockchain utility by providing decentralized access to high-integrity data from other chains and the internet. They wanted to increase their token holder base and promote the adoption of their native token, FLR. With an ad spend of $60,000 over 30 days, Flare sought to maximize visibility and engagement within the Web3 community.

Strategy

Audience Targeting: Strategically targeted Active Wallets and Token Hodlers: ETH combined with DeFi Protocol Users interested in Investing to reach engaged crypto enthusiasts ready for token acquisition.
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EVM Compatibility Focus: Emphasized Flare's Ethereum-compatible infrastructure to resonate with existing DeFi ecosystem participants.
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Portfolio-Based Segmentation: Concentrated on users with meaningful crypto holdings to ensure qualified token acquisition prospects.
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Performance Optimization: Implemented continuous retargeting and bid optimization to maximize conversion efficiency and reduce acquisition costs.

Results

Impressions: 2,703,221
Clicks: 23,010
Token Holders Acquired: 5,210
Token Amount Acquired: $203,800

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Inactive-State

Active State

Why It Worked

Precise targeting of Active Wallets and ETH holders delivered highly qualified prospects.
DeFi Protocol Users showed strong affinity for EVM-based blockchain infrastructure solutions.
Strategic audience combination of crypto natives and investing enthusiasts maximized conversion potential.

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Conclusion

Blockchain-Ads' precision targeting enabled Flare to efficiently acquire over 5,200 qualified token holders. The strategic focus on active crypto users and DeFi participants drove exceptional results. This campaign demonstrates the power of behavioral and interest-based targeting for blockchain adoption.