Mercado Bitcoin Case Study

3,140

Total Conversions

$25,000

Ad Spend

$7.96

Cost Per Acquisition

3.1x

Return on Ad Spend

Company

Mercado Bitcoin

Industry

CEX

Duration

30 Days

Budget

Objective

Leveraged Web3 targeting for efficient user acquisition with 3,140 new registrations at $7.96 CPA.

Campaign Overview

Mercado Bitcoin, Latin America's largest cryptocurrency exchange, sought to expand its user base.They allocated $25,000 for a user acquisition campaign, running over 30 days. The campaign focused on converting crypto-interested individuals into active platform users.

Strategy

Audience Targeting: Strategically targeted CEX Users and Token Swappers already comfortable with exchange platforms, while focusing on High Net Worth Individuals interested in Personal Finance and Investing to maximize deposit values and attract users seeking diversified crypto trading opportunities.

Creative Messaging: Developed region-specific ad creatives highlighting Mercado Bitcoin's position as Latin America's leading exchange, emphasizing security, local market expertise, and competitive trading fees to resonate with crypto-savvy audiences.
‍
Dynamic Retargeting: Deployed behavioral-triggered retargeting campaigns that re-engaged users who visited registration pages but didn't complete sign-up, using personalized creative variations based on their initial engagement patterns and preferred cryptocurrencies to drive conversion completion.

Results

Total Conversions: 3,140
Total Impression: 4,803,226
Total Clicks: 8,928

No items found.

Inactive-State

Active State

Why It Worked

Web3 Targeting Precision: Using Blockchain-Ads Web3 Targeting, the campaign was able to reach users actively trading on competitor platforms through smart contract analysis
High-Value Prospect Prioritization: Sorting users based on their on-chain activities helped prioritize high-value prospects who were likely to make initial deposits
Strategic Retargeting: Re-engaging users who clicked but didn't register also helped increase the number of new registrations

Launch Similar Campaign

Conclusion

Mercado Bitcoin's campaign demonstrated the effectiveness of Web3 targeting in reducing user acquisition costs while increasing efficiency. Centralized exchanges can use this approach to reach users with proven on-chain activities, to increase first-time deposits or to attract more users. Blockchain-Ads enabled precision reach to high-intent investors, and exchanges can leverage that.