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Blockchain & Crypto

Mercado Bitcoin Case Study

Mercado Bitcoin acquired 3,140 users with 3.1x ROAS and $7.96 CPA using blockchain targeting.

Mercado Bitcoin
3,140
Total Conversions
$25,000
Ad Spend
$7.96
Cost Per Acquisition
3.1x
Return on Ad Spend
Campaign Type
User Acquisition
industry
Blockchain & Crypto
Duration
30 Days
Total Ad Spend
CEX
Key Markets
$25,000
Objective

Leveraged crypto targeting for efficient user acquisition with 3,140 new registrations at $7.96 CPA.

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About
Mercado Bitcoin

Campaign Overview

Mercado Bitcoin, Latin America's largest cryptocurrency exchange, sought to expand its user base.They allocated $25,000 for a user acquisition campaign running over 30 days. The campaign focused on converting crypto-interested individuals into active platform users.

Strategy

  • Audience Targeting: Strategically targeted CEX Users and Token Swappers already comfortable with exchange platforms, while focusing on High Net Worth Individuals interested in Personal Finance and Investing to maximize deposit values and attract users seeking diversified crypto trading opportunities.
  • Creative Messaging: Developed region-specific ad creatives highlighting Mercado Bitcoin's position as Latin America's leading exchange, emphasizing security, local market expertise, and competitive trading fees to resonate with crypto-savvy audiences.
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  • Dynamic Retargeting: Deployed behavioral-triggered retargeting campaigns that re-engaged users who visited registration pages but didn't complete sign-up, using personalized creative variations based on their initial engagement patterns and preferred cryptocurrencies to drive conversion completion.

Campaign Results

  • Total Conversions: 3,140
  • Total Impression: 4,803,226
  • Total Clicks: 8,928

Campaign Strategy

  • Blockchain Targeting Precision: Using Blockchain-Ads crypto targeting, the campaign was able to reach users actively trading on competitor platforms through smart contract analysis
  • High-Value Prospect Prioritization: Sorting users based on their on-chain activities helped prioritize high-value prospects who were likely to make initial deposits
  • Strategic Retargeting: Re-engaging users who clicked but didn't register also helped increase the number of new registrations

Mercado Bitcoin's campaign demonstrated the effectiveness of crypto targeting in reducing user acquisition costs while increasing efficiency. Centralized exchanges can use this approach to reach users with proven on-chain activities, to increase first-time deposits, or to attract more users. Blockchain-Ads enabled precision reach to high-intent investors, and exchanges can leverage that.

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