RocketX Exchange Case Study

2,180

Total Conversions

$2.34M

Transaction Volume

819

Wallet Connections (First Month)

12.5x

Return on Ad Spend

Company

RocketX Exchange

Campaign Type

User Acquisition

Industry

DeFi | Cross-Chain Swap Exchange

Case Timeline

60 Days

Strategy

Strategic audience targeting and competitive offers drove exceptional trader acquisition results.

Campaign Overview

RocketX Exchange is a cryptocurrency trading platform offering a range of digital asset trading services. The platform wanted to expand its user base with high-value traders who could significantly boost trading volumes. RocketX's marketing team utilized Blockchain-Ads' advanced targeting technology to run a 60-day campaign. The primary goal was to onboard new high-value traders to the RocketX platform. The team also aimed to achieve a positive return on ad spend.

Strategy

Audience Targeting: Focused on DeFi Protocol Users and Token Swappers interested in Investing and Wealth Management to reach experienced traders seeking advanced swap solutions.
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High-Value Segmentation: Targeted High Net Worth Individuals with proven track records in cross-chain transactions and substantial portfolio values.
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Competitive Positioning: Offered highly competitive incentives tailored to RocketX's ideal user persona, including fee discounts for RVF token usage.
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Budget Optimization: Concentrated advertising spend on the most promising audience segments while continuously monitoring and optimizing campaign performance.

With a focus on efficiency, they ran the campaign while continuously optimizing and closely monitoring its performance.

Results

2,180 new traders acquired
Achieved $2.34M in transaction volume from new traders
12.5x ROAS

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Inactive-State

Active State

Why It Worked

Strategic targeting of DeFi users and token swappers maximized trader quality acquisition.
Competitive incentive structure resonated perfectly with high-value trading audience segments.
Precise budget allocation to wealth management enthusiasts optimized advertising efficiency significantly.

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Conclusion

Strategic audience targeting combined with competitive offers enabled precise budget concentration and results. The campaign's focus on experienced DeFi users drove exceptional conversion rates. This targeted approach delivered remarkable ROI within the 60-day campaign period successfully.

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