RocketX Exchange

RocketX needed to reach experienced DeFi traders who would generate meaningful transaction volume on the platform, not just low-value one-time swaps. All this was needed within a 60-day acquisition window. Four obstacles defined what that required:

• Audience quality over quantity: A cross-chain aggregator's value compounds with trader quality. Reaching users with proven high-value swap behaviour required more than broad crypto interest targeting.
• Platform restrictions: DeFi protocol and aggregator advertising faces restrictions on Google and Meta, limiting access to the highest-reach standard paid channels.
• Competitive aggregator market: Multiple aggregators competed for the same DeFi user base. Communicating RocketX's 300+ CEX and 6 DEX liquidity advantage required reaching users who already understood what aggregator depth meant for swap rates.
• No-account proposition: The no account, no login value proposition is compelling but requires an audience already comfortable with non-custodial wallet interactions to convert meaningfully.

Standard programmatic networks could not identify users with active cross-chain swap behaviour at the wallet level, and Google and Meta restricted DeFi aggregator advertising outright. RocketX needed a platform that could reach verified DeFi users and deliver its first 5 swaps free incentive in environments where non-custodial trading was already familiar. Blockchain-Ads provided that through four capabilities:

• DeFi Protocol User targeting: Campaigns reached users with verified DeFi protocol interactions, ensuring audiences had demonstrated on-chain activity before encountering the RocketX proposition.
• Token Swapper segment: A dedicated Token Swappers audience captured users actively performing cross-chain swaps and seeking better rates across aggregated liquidity sources.
• High Net Worth Individual targeting: HNWI segments with proven cross-chain transaction history were layered in to maximise transaction volume per acquired trader.
• Investing and Wealth Management interest overlay: Users with demonstrated interest in portfolio optimisation and wealth management were added to reach cost-conscious traders motivated by rate efficiency.

• New traders acquired: 2,180 across a 60-day campaign window.
• CPA: $250 per new trader, blended across all audience segments.
• Transaction volume attributed: $2.34M from new traders acquired during the campaign.
• Wallet connections: 819 in Month 1, 1,361 in Month 2.
• Month-over-month acquisition growth: 66% more traders delivered in Month 2 than Month 1.
• ROAS: 4.29x on transaction volume against total ad spend.

The campaign launched across DeFi Protocol Users, Token Swappers, and High Net Worth Individual segments simultaneously. 

Five creative angles entered the market:

• A friction-free angle leading with no account and no login.
• An incentive angle leading with first 5 swaps free.
• A CEX-from-wallet angle highlighting the ability to trade centralised exchange liquidity directly from a wallet.
• An aggregator depth angle leading with access to liquidity across 300+ CEXs and 6 DEXs.
• A rate angle leading with swap your assets at the best rates.

All angles carried either a First 5 Swaps FREE, Access Liquidity, or Launch App CTA. Month 1 closed with 819 wallet connections, establishing the audience pool and creative performance baseline for Month 2.

Creative and audience data from Month 1 identified the friction-free and incentive angles as the strongest drivers of wallet connection among DeFi Protocol Users and Token Swappers. The aggregator depth and rate angles drove stronger engagement with HNWI segments. This confirms that liquidity breadth and rate optimisation were the primary decision criteria for high-value traders. Spend reweighted toward the top-performing segment and creative combinations based on Month 1 signal. The RVF token fee discount was introduced as an additional conversion lever for users already familiar with the platform.

Retargeting activated against Month 1 wallet connectors who had not yet completed a swap, using the first 5 swaps free incentive to close the conversion gap. The friction-free and aggregator depth angles scaled as the primary creative drivers in the final weeks. Conversion volume accelerated significantly as audience learning compounded, delivering 1,361 traders in Month 2 against 819 in Month 1. This indicates a 66% increase in monthly acquisition rate. The campaign closed with 2,180 total traders acquired and $2.34M in attributed transaction volume at a blended CPA of $250.