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RocketX Exchange
Blockchain & Crypto
RocketX Exchange Case Study
RocketX achieved 2,180 traders with strategic targeting and optimized budget allocation.
12.5x
New Traders Acquired
$2.34M
Transaction Volume
$85.87
Cost Per Acquisition
2,180
Return on Ad Spend
industry
DeFi | Cross-Chain Swap Exchange
Duration
60 Days
Key Markets
$187,200
Primary KPI
Objective
Strategic audience targeting and competitive offers drove exceptional trader acquisition results.
AboutRocketX Exchange
Campaign Overview
RocketX Exchange is a cryptocurrency trading platform offering a range of digital asset trading services. The platform wanted to expand its user base with high-value traders who could significantly boost trading volumes. RocketX's marketing team utilized Blockchain-Ads' advanced targeting technology to run a 60-day campaign. The primary goal was to onboard new high-value traders to the RocketX platform. The team also aimed to achieve a positive return on ad spend.
Strategy
- Audience Targeting: Focused on DeFi Protocol Users and Token Swappers interested in Investing and Wealth Management to reach experienced traders seeking advanced swap solutions.
- High-Value Segmentation: Targeted High Net Worth Individuals with proven track records in cross-chain transactions and substantial portfolio values.
- Competitive Positioning: Offered highly competitive incentives tailored to RocketX's ideal user persona, including fee discounts for RVF token usage.
- Budget Optimization: Concentrated advertising spend on the most promising audience segments while continuously monitoring and optimizing campaign performance.
With a focus on efficiency, they ran the campaign while continuously optimizing and closely monitoring its performance.
The Challenge
Why Blockchain-Ads
Campaign Results
- 2,180 new traders acquired at $85.87 CPA
- Achieved $2.34M in transaction volume from new traders
- 819 wallet connections in first month, 1,361 in second month
- 12.5x ROAS
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Campaign Strategy
- Strategic targeting of DeFi users and token swappers maximized trader quality acquisition.
- Competitive incentive structure resonated perfectly with high-value trading audience segments.
- Precise budget allocation to wealth management enthusiasts optimized advertising efficiency significantly.
Strategic audience targeting combined with competitive offers enabled precise budget concentration and results. The campaign's focus on experienced DeFi users drove exceptional conversion rates. This targeted approach delivered remarkable ROI within the 60-day campaign period successfully.