BrainEdge

BrainEdge needed to reach crypto-native users who would understand and act on a learn-to-earn incentive model. This is a proposition that required both educational interest and familiarity with token reward mechanics to convert.

The campaign faced four distinct hurdles:

• Platform restrictions: Google and Meta offer limited compliant inventory for crypto token reward promotion targeting verified blockchain-active audiences.
• Concept familiarity: Learn-to-earn was a novel model for many audiences. Creatives needed to communicate both the educational value and the token earning mechanic in a single impression.
• Audience specificity: BrainEdge needed users at the intersection of crypto nativity, learning motivation, and token incentive responsiveness. This is a segment interest-based targeting cannot isolate reliably.
• Multi-language reach: The platform's English, Spanish, French, and German course offering required qualified audiences across multiple language markets within a single campaign.

Standard educational ad networks could reach learners but not crypto-native users with verified on-chain wallet activity and token reward familiarity. BrainEdge needed users already comfortable with earn mechanics in DeFi and Play-to-Earn environments who would immediately understand the $LEARN token proposition. Interest-based platforms had no reliable signal for wallet activity combined with educational engagement behaviour.

Blockchain-Ads filled that gap through four capabilities:

• On-chain wallet targeting: Campaigns reached DeFi-active and blockchain-native wallets with verified token interaction history, not interest proxies.
• Web3 and AI publisher inventory: The network covered DeFi protocol, AI tool, and crypto education publisher environments where BrainEdge's target audience was already active.
• Instant incentive alignment: Targeting was paired with creatives offering 10 $LEARN tokens on sign-up, matching the platform's earn mechanic to the ad experience from the first click.
• Global multilingual reach: The platform delivered qualified crypto-native audiences across multiple regions and language markets throughout the 60-day window.

• 4,175 platform sign-ups delivered across a 60-day global campaign.
• CPA: $17.72 per sign-up.
• Impressions: 5M+ delivered globally across display formats.
• CTR: 0.26% blended across all formats.
• CPC: $5.68 blended across the full campaign.
• Click-to-sign-up rate: 32%, driven by the instant $LEARN token claim incentive.

The campaign launched globally across DeFi-active and AI tool user wallet segments with display formats across desktop and mobile.

Four creative angles ran simultaneously:

• A platform introduction angle announcing the world's first Learn-to-Earn Protocol.
• An urgency angle asking what users were waiting for.
• A token earn angle highlighting $LEARN tokens earned on each module completion.
• A skill and income angle positioning BrainEdge as a way to learn new skills while making money.

The objective was to identify which angle drove the lowest cost per sign-up across crypto-native and AI-interested audience segments.

Data from Phase 1 identified AI tool users and DeFi-active wallet segments as the strongest converters. The instant token incentive angle and the skill and income angle outperformed the broader awareness creatives on sign-up rate. Budget shifted toward these two creatives.

Three new angles were introduced:

• A social proof angle citing 10,000+ users already onboarded across 20+ new courses.
• A free token claim angle offering 10 $LEARN tokens instantly on sign-up.
• A multilingual access angle highlighting course availability in English, Spanish, French, and German.

The free token claim creative drove the strongest click-to-sign-up rate across all segments.

The campaign concentrated spend on the free token claim and social proof angles across verified DeFi-active and blockchain-native wallet segments globally. Retargeting layers re-engaged users who had clicked through to the sign-up page without completing registration. The free token claim creative, "Sign up now and get 10 $LEARN Tokens instantly," drove the highest retargeting conversion rate across all segments throughout the final month. The social proof angle reinforced credibility among users who had seen the platform before but had not yet registered.