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Brainedge
Blockchain & Crypto
BrainEdge Case Study
Brainedge achieved 1,244 sign-ups with 12.39% conversion rate at $8.04 CPA.
1,244
Total Conversions
$10,000
Conversion Value
$8.04
Cost Per Acquisition
0.50%
Click-Through Rate
industry
Cryptocurrency
Duration
30 Days
Key Markets
$10,000
Primary KPI
Objective
Using custom audiences and retargeting campaigns to achieve 1,244 sign-ups with a 12.39% conversion rate.
AboutBrainedge
Campaign Overview
Brainedge is an innovative educational platform that rewards users with cryptocurrency for completing courses. The company faced challenges in attracting new users to their unique learn-to-earn model. With a $10,000 ad spend budget, Brainedge aimed to increase user sign-ups for their educational platform by leveraging the appeal of earning cryptocurrency rewards through learning.
Strategy
Brainedge combined precision targeting with retargeting to attract users interested in crypto education:
- Audience Targeting: Targeted AI Tool Users and blockchain natives interested in AI for Business and Generative AI to reach technically-minded learners seeking cutting-edge educational opportunities in emerging technologies.
- Educational Content Strategy: Developed comprehensive learning pathways emphasizing practical blockchain applications, smart contract development, and decentralized technology implementation for professional advancement.
- Progressive Skill Development: Implemented tiered course structures guiding learners from the fundamentals through advanced blockchain development and DeFi protocol creation.
The Challenge
Why Blockchain-Ads
Campaign Results
- New Sign-ups: 1,244
- Conversion Rate: 12.39%
- Impressions: 2 million
- Clicks: 10,039
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Campaign Strategy
- Precision: Targeting DeFi/PlayToEarn users ensured outreach to audiences already motivated by crypto incentives.
- Efficiency: Retargeting converted hesitant users, maximizing budget efficiency.
- Clarity: Messaging directly tied learning outcomes to crypto rewards, resonating with the target demographic.
Brainedge's campaign showcases the effectiveness of targeted advertising in the blockchain space. By leveraging Blockchain-ads' platform capabilities and focusing on a unique value proposition, Brainedge successfully attracted a significant number of new users to their educational platform. This case study demonstrates the potential for innovative educational models in the cryptocurrency industry and the power of well-executed, targeted advertising campaigns.