Crudo Protocol
CASE STUDY
Case Studies
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Crudo Protocol

844,919 Impressions | 2.54% CTR | 1,369 Presale Holders | $21.94 CPA | 5X ROAS

1,369
Acquired Presale Holders
$21.94
CPA
2.54%
CTR
5X
ROAS
Company
Crudo Protocol
Campaign Type
Token Presale
Industry
Energy Trading
Case Timeline
30 Days
Strategy

Built custom audiences and leveraged granular targeting to drive high presale conversions.

Crudo Protocol operates a blockchain-based energy trading platform that tokenizes oil reserves and renewable energy assets, enabling fractional ownership through decentralized smart contracts. The project owners sought to boost its token presale through a targeted advertising campaign. This case study examines how Crudo Protocol leveraged Blockchain-Ads' platform to reach potential investors and drive participation in their token presale.

Campaign Overview

Crudo Protocol invested $30,000 in a comprehensive advertising campaign aimed at promoting their token presale. The 30-day campaign focused on attracting potential investors for the $CRUDO presale event.

Strategy

The campaign team employed a creative sequence following a 3-stage ad funnel: educational → social proof → urgency. They employed the following Web3 targeting parameters to ensure their message got across effectively:

  • Web3 Audience Targeting: Built a custom audience of users who have participated in token presales or initial coin offerings (ICOs) in the past
  • Competitor Targeting: Tracked users interacting with energy token platforms, including PowerLedger and WePower, to convert eco-conscious investors.
  • Portfolio Balance: Targeted users with $1,500 to $10,000 portfolio balances to attract investors likely to buy in the presale.
  • Retargeting: Leveraged retargeting capabilities to re-engage users who showed initial interest but didn't complete the presale process

Results

  • 1,369 completed token purchases
  • Generated $152,342 in $CRUDO sales
  • 844,919 total impressions across Web3 platforms
  • 21,494 clicks to presale portal

Why it Worked

  1. Precision Targeting: Combined wallet history + chain activity data identified investors most likely to participate in early-stage projects.
  2. Platform Network Effects: Blockchain-Ads' access to 12M+ profiled Web3 users enabled efficient scaling.
  3. Retargeting Strategy: Using  Blockchain-Ads' retargeting capabilities, the team identified and reengaged prospects who abandoned presale flows with urgency-driven CTAs, which increased conversion rates by 38%.

Conclusion

This is just one of the campaigns that Crudo Protocol is running on Blochain-Ads. Crudo Protocol's campaign showcases the potential of targeted advertising in the blockchain space. It shows how using a specialized advertising platform to reach and engage the right audience can provide great results for any crypto project.

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Engaged Web3 users across 10,000+ websites and 37 blockchains.

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