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Blockchain & Crypto

Crudo Protocol Case Study

Crudo Protocol achieved 1,369 presale holders with strategic DeFi targeting.

Crudo Protocol
1,369
Total Conversions
$21.94
Cost Per Acquisition
2.54%
Click-Through Rate
5X
Return on Ad Spend
Campaign Type
Token Presale
industry
Blockchain & Crypto
Duration
30 Days
Total Ad Spend
Energy Trading
Key Markets
$30,000
Objective

Leveraged precision targeting for DeFi users to maximize presale conversions.

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About
Crudo Protocol

Campaign Overview

Crudo Protocol operates a blockchain-based energy trading platform that tokenizes oil reserves and renewable energy assets, enabling fractional ownership through decentralized smart contracts. The project owners sought to boost its token presale through a targeted advertising campaign. Crudo Protocol spent $30,000 in a comprehensive 30-day advertising campaign aimed at promoting their token presale with strategic audience targeting.

Strategy

  • Audience Targeting: Targeted DeFi Protocol Users and Retail Investors interested in Investing and Wealth Management to reach sophisticated investors seeking alternative asset opportunities in tokenized energy markets.
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  • Creative Strategy: Employed a 3-stage ad funnel sequence: educational content about energy tokenization, social proof from early adopters, and urgency-driven presale messaging.
    ‍
  • Platform Optimization: Leveraged retargeting capabilities to re-engage users who showed initial interest but didn't complete the presale process.

Campaign Results

  • 1,369 completed token purchases
  • Generated $152,342 in $CRUDO sales
  • 844,919 total impressions across crypto platforms
  • 21,494 clicks to presale portal
Selected Ad Examples

Campaign Strategy

  1. Strategic Targeting: DeFi Protocol Users provided qualified investors familiar with tokenized assets and smart contracts.
  2. Financial Interest Alignment: Targeting users interested in Investing and Wealth Management attracted sophisticated capital seekers.
  3. Retargeting Optimization: Re-engagement campaigns increased conversion rates by 38% through urgency-driven messaging sequences.

Crudo Protocol's campaign demonstrates effective audience targeting for blockchain energy projects. Strategic focus on DeFi users and investment-minded individuals drove exceptional presale performance. The combination of educational content and precision targeting maximized investor acquisition efficiency.

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