Crudo Protocol

Crudo Protocol needed to reach crypto investors who would not only register interest in the presale but commit capital to purchase $CRUDO tokens. This two-step conversion requires a qualified audience already comfortable with early-stage token investments.

Three challenges shaped what that required:

• Unknown token: $CRUDO was an unfamiliar asset to most audiences, requiring creatives that communicated the investment case. That is the current price, listing price, and projected upside in a single impression.
• Two-stage funnel: The campaign needed to first build a base of registered users through a free $CRUDO claim incentive, then convert that base into paying presale buyers.
• Capital commitment: Moving users from a free sign-up to a token purchase required a second creative push that reinforced urgency and social proof at the moment of investment decision.

Standard display networks could reach crypto and finance audiences but not verified presale participants with on-chain token purchase history. Crudo Protocol needed users already comfortable with early-stage token investments who would act on a specific price and listing target. Interest-based platforms had no reliable signal for presale participation behaviour or DeFi wallet activity.

Blockchain-Ads addressed all of that through four capabilities:

• On-chain wallet targeting: Campaigns reached DeFi-active wallets with verified token purchase and presale participation history, not interest proxies.
• Crypto presale inventory: The network covered DeFi, token launch, and crypto investing publisher environments where Crudo Protocol's target audience was already active.
• Two-stage campaign structure: Targeting supported a sequential funnel, which went from free sign-up and claim in Phase 1 to presale purchase conversion in Phase 2. Retargeting was also used in bridging the two stages.
• Global reach: The platform delivered qualified presale-active audiences across multiple regions throughout the 60-day campaign window.

• 5,433 presale sign-ups delivered across a 60-day global campaign.
• 2,271 token buyers converted from the registered sign-up base, a 41.8% sign-up to purchase rate. CPA: $81.46 per token buyer.
• Presale volume: $452,342 in $CRUDO tokens sold. Average token purchase: $199.18 per buying investor.
• ROAS: 2.44x on $185,000 in ad spend.
• Impressions: 3.5M+ delivered globally across display formats. CTR: 1.08% blended across all formats. CPC: $4.46 blended across the full campaign.

The campaign launched globally across DeFi-active and crypto presale wallet segments with display formats.

Two creative angles ran simultaneously:

• A token launch awareness angle announcing the $CRUDO presale as now live.
• A free claim angle inviting users to sign up and claim free $CRUDO tokens.

The free claim creative drove the strongest early sign-up volume, using a zero-friction entry point to build a qualified registered user base. The objective was to identify which wallet segments produced the lowest cost per sign-up and the highest downstream purchase intent.

Data from Phase 1 confirmed DeFi-active and presale-experienced wallet segments as the strongest converters. The free claim angle continued to drive sign-ups among new audiences. A new set of presale purchase creatives was introduced targeting registered users and high-intent cold audiences simultaneously.

Three new angles ran:

• A price appreciation angle leading with 2122%+ projected gain from $0.009 to $1 listing price.
• A social proof angle declaring the presale was skyrocketing and inviting early entry at $0.009.
• A presale authority angle positioning $CRUDO as the hottest presale of the year.

The price appreciation angle drove the strongest click-through rate among DeFi wallet segments.

This campaign ran on display advertising. See how Blockchain-Ads supports crypto advertising. Related case study: Crypto.com.

The campaign concentrated spend on the price appreciation and social proof angles across verified presale-active wallet segments globally. Retargeting layers re-engaged the 5,433 registered users who had signed up but not yet completed a token purchase. The social proof creative, "This Presale is Skyrocketing: Get in Early at $0.009," drove the highest retargeting conversion rate among users already inside the funnel. The retargeting layer delivered the majority of the campaign's 2,271 token purchases in the final three weeks. Thus, converting 41.8% of registered sign-ups into paying buyers.