Crudo Protocol Case Study
Leveraged precision targeting for DeFi users to maximize presale conversions.
Campaign Overview
Crudo Protocol operates a blockchain-based energy trading platform that tokenizes oil reserves and renewable energy assets, enabling fractional ownership through decentralized smart contracts. The project owners sought to boost its token presale through a targeted advertising campaign. Crudo Protocol spent $30,000 in a comprehensive 30-day advertising campaign aimed at promoting their token presale with strategic audience targeting.
Strategy
- Audience Targeting: Targeted DeFi Protocol Users and Retail Investors interested in Investing and Wealth Management to reach sophisticated investors seeking alternative asset opportunities in tokenized energy markets.
- Creative Strategy: Employed a 3-stage ad funnel sequence: educational content about energy tokenization, social proof from early adopters, and urgency-driven presale messaging.
- Platform Optimization: Leveraged retargeting capabilities to re-engage users who showed initial interest but didn't complete the presale process.
Results
- 1,369 completed token purchases
- Generated $152,342 in $CRUDO sales
- 844,919 total impressions across crypto platforms
- 21,494 clicks to presale portal
Execution
- Strategic Targeting: DeFi Protocol Users provided qualified investors familiar with tokenized assets and smart contracts.
- Financial Interest Alignment: Targeting users interested in Investing and Wealth Management attracted sophisticated capital seekers.
- Retargeting Optimization: Re-engagement campaigns increased conversion rates by 38% through urgency-driven messaging sequences.
Insights & Learnings
Crudo Protocol's campaign demonstrates effective audience targeting for blockchain energy projects. Strategic focus on DeFi users and investment-minded individuals drove exceptional presale performance. The combination of educational content and precision targeting maximized investor acquisition efficiency.
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Engaged Web3 users across 10,000+ websites and 37 blockchains.
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Wallet Connections
65,000+ wallet connections | $15 cost per connection | 9.8× return "65,000+ new wallet connections across global markets"
42,000
Developers onboarded
42,000 developers onboarded | $8.5M+ ecosystem growth "42,000 developers onboarded to Base ecosystem"
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45,000
New Users
45,000 new players | $12.5M+ wagering | 14× return "45,000 first deposits with $12.5M+ wagering volume"
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