Crudo Protocol
CASE STUDY
Case Studies
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Crudo Protocol

2,120 New Token Holders | 1,562,914 Impressions | 3.93% CTR | $14.15 CPA

2,120
New Token Holders
$14.15
CPA
1,562,914
Impressions
3.93%
CTR
Company
Crudo Protocol
Campaign Type
Token Holder Acquisition
Industry
Energy Trading
Case Timeline
30 Days
Strategy

Used hyper-targeted Web3 campaigns and custom audiences to expand their token holder community.

Crudo Protocol es una plataforma blockchain revolucionaria que transforma la industria del petróleo crudo y gas a través de tecnologías Web3. Querían aumentar su base de portadores del token $CRUDO e involucrar a los portadores existentes mientras alcanzaban a nuevos usuarios. Crudo Protocol utilizó Blockchain-Ads para lograr su objetivo de expandir y fortalecer su comunidad de portadores de tokens.

Resumen de la Campaña

La campaña tenía como objetivo impulsar a los portadores de tokens a participar en la preventa del $CRUDO. Con un gasto publicitario de $30,000, la campaña se ejecutó en la plataforma Blockchain-Ads durante 30 días.

Estrategia

  • Audiencia Personalizada: Se creó una audiencia personalizada basada en portadores existentes del token $CRUDO y usuarios de plataformas competidoras.
  • Segmentación por Billetera: Se concentró en usuarios de MetaMask, Trust Wallet y Coinbase Wallet, que son comúnmente utilizadas para participar en preventas de tokens.
  • Segmentación por Portafolio Crypto: Se dirigió a billeteras con saldos que oscilaban entre $1,500 y $100,000 para atraer tanto a inversores minoristas como institucionales.
  • Retargeting: Se implementaron estrategias de retargeting para volver a involucrar a los portadores existentes del token $CRUDO, promoviendo la participación continua y el potencial aumento de tenencias.

Results

  • Impressions: 1,562,914
  • Clicks: 61,508
  • New Token Holders: 2,120

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Inactive-State
Active State

Why It Worked

  • Precise targeting of Web3-savvy audiences interested in innovative blockchain applications in traditional industries
  • Leveraged multiple blockchain networks to cast a wide net among potential investors
  • Focused on users with substantial portfolio balances, increasing the likelihood of meaningful participation

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Conclusion

The Crudo Protocol presale campaign successfully leveraged Blockchain-Ads' advanced targeting capabilities to reach and engage potential token holders. This is one of multiple campaigns Crudo Protocol runs on Blockchain-Ads.

Reach 12M+

Engaged Web3 users across 10,000+ websites and 37 blockchains.

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