Crudo Protocol Case Study
Used hyper-targeted Web3 campaigns and custom audiences to expand their token holder community.
Crudo Protocol is a revolutionary blockchain platform that transforms the crude oil and gas industry through Web3 technologies. They wanted to increase their $CRUDO token holder base and engage existing holders while reaching new users. Crudo Protocol used Blockchain-Ads to achieve their goal of expanding and strengthening their token holder community.
Campaign Overview and Strategy
The campaign aimed to drive token holders to participate in the $CRUDO presale. With an ad spend of $30,000, the campaign was executed on the Blockchain-Ads platform over 30 days.
- Custom Audience: Created a custom audience based on existing $CRUDO token holders and users of competitor platforms.
- Wallet Segmentation: Focused on MetaMask, Trust Wallet, and Coinbase Wallet users, who are commonly used to participate in token presales.
- Crypto Portfolio Segmentation: Targeted wallets with balances ranging from $1,500 to $100,000 to attract both retail and institutional investors.
- Retargeting: Implemented retargeting strategies to re-engage existing $CRUDO token holders, promoting continued participation and potential increased holdings.
Results
- Impressions: 1,562,914
- Clicks: 61,508
- Total Conversions: 2,120
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Why It Worked
- Precise targeting of Web3-savvy audiences interested in innovative blockchain applications in traditional industries
- Leveraged multiple blockchain networks to cast a wide net among potential investors
- Focused on users with substantial portfolio balances, increasing the likelihood of meaningful participation
Conclusion
The Crudo Protocol presale campaign successfully leveraged Blockchain-Ads' advanced targeting capabilities to reach and engage potential token holders. This is one of multiple campaigns Crudo Protocol runs on Blockchain-Ads.
Success Stories
What success looks like
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