Crudo Protocol Case Study
Used hyper-targeted blockchain campaigns and custom audiences to expand their token holder community.
Crudo Protocol is a revolutionary blockchain platform that transforms the crude oil and gas industry through blockchain technologies. They wanted to increase their $CRUDO token holder base and engage existing holders while reaching new users. Crudo Protocol used Blockchain-Ads to achieve their goal of expanding and strengthening their token holder community.
Campaign Overview and Strategy
The campaign aimed to drive token holders to participate in the $CRUDO presale. With an ad spend of $30,000, the campaign was executed on the Blockchain-Ads platform over 30 days.
- Audience Targeting: Targeted DeFi Protocol Users and existing Token Holders interested in Investing and Wealth Management to reach sophisticated investors seeking innovative blockchain applications in traditional industries.
- Custom Audience: Created a custom audience based on existing $CRUDO token holders and users of competitor platforms.
- Multi-Network Approach: Deployed campaigns across multiple blockchain ecosystems to maximize reach among blockchain-native audiences.
- Presale Optimization: Structured campaign messaging and timing to drive maximum participation during the token presale period.
- Engagement Amplification: Implemented retargeting strategies to re-engage existing community members and encourage increased holdings.
Results
- Impressions: 1,562,914
- Clicks: 61,508
- Total Conversions: 2,120
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Execution
- Precise targeting of blockchain-savvy audiences interested in innovative blockchain applications in traditional industries
- Leveraged multiple blockchain networks to cast a wide net among potential investors
- Focused on users with substantial portfolio balances, increasing the likelihood of meaningful participation
Insights & Learnings
The Crudo Protocol presale campaign successfully leveraged Blockchain-Ads' advanced targeting capabilities to reach and engage potential token holders. This is one of multiple campaigns Crudo Protocol runs on Blockchain-Ads.
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