Blockchain & Crypto

Shiro Neko Case Study

Shiro Neko secured 5,154 presale holders through strategic Solana and meme-focused targeting.

Shiro Neko
5,154
Total Conversions
1.67%
Click-Through Rate
$5.82
Cost Per Acquisition
1.72X
Return on Ad Spend
Campaign Type
Token Presale
industry
Blockchain & Crypto
Duration
30 Days
Total Ad Spend
Meme/NFT
Key Markets
$30,000
Objective

Strategic audience targeting and compelling creatives delivered 5,154 token presale conversions effectively.

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About
Shiro Neko

Campaign Overview  

Shiro Neko, a new meme-inspired cryptocurrency project, launched an advertising campaign to promote its token presale. The project, whose name means "White Cat" in Japanese, aims to establish itself in the crypto sphere under the guidance of the well-known Shiba Inu brand.

Shiro Neko conducted a token presale campaign with an ad spend of $30,000. The campaign's primary goal was to drive participation in the presale and acquire token holders.

Strategy

  • Audience Targeting: Focused on Token Hodlers: SOL and Retail Investors combined with Mobile Gaming enthusiasts and Memes audiences to capture users invested in Solana ecosystem and meme culture.
  • Creative Strategy: Developed ad creatives that highlighted Shiro Neko's unique story and its connection to the successful Shiba Inu brand
  • Multi-Platform Approach: Leveraged various ad formats and placements to maximize reach across different user touchpoints
  • Performance Optimization: Implemented continuous campaign optimization based on real-time performance data

Campaign Results

  • Presale Holders: 5,154 new investors bought the $SHIRO token
  • Avg Holder Contribution: $10
  • Impressions: 2,844,919
  • Clicks: 47,438

Selected Ad Examples

Campaign Strategy

The Shiro Neko campaign's success can be attributed to several factors that could be beneficial for similar projects:

  • Targeted approach reached users already invested in Solana ecosystem and meme projects.
  • Multi-audience strategy maximized reach across retail investors and gaming community segments.
  • Effective budget allocation generated significant impressions and clicks with optimal conversion rates.

The Shiro Neko presale campaign demonstrates strategic targeting effectiveness in blockchain advertising. Combining compelling narratives with precise audience selection delivers measurable investor acquisition results. This approach successfully built a strong community of 5,154 token holders.

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