Shiro Neko

Shiro Neko needed to reach Solana-native investors and meme coin community participants who would commit capital to a $SHIRO token presale. This conversion requires both ecosystem familiarity and community buy-in for an unknown new token.

Three challenges defined the scope of the problem:

• Unknown token: $SHIRO was a new entrant in a crowded meme coin market. Creatives needed to establish brand lineage through the Shiba Inu connection to generate instant credibility.
• Community-driven conversion: Meme token purchases are heavily influenced by community momentum. The campaign needed to convey early-mover advantage and community belonging simultaneously.
• Audience specificity: Shiro Neko needed Solana wallet holders already active in meme token communities, not general crypto investors unfamiliar with SOL ecosystem mechanics.

Standard display networks could reach crypto and meme audiences but not verified Solana wallet holders with on-chain token purchase history. Shiro Neko needed users already active in the Solana meme ecosystem who would immediately recognise the $SHIB connection and act on early-mover positioning. Interest-based platforms had no reliable signal for SOL wallet activity or meme token purchase behaviour.

Blockchain-Ads was the only network equipped to bridge that gap, through four capabilities:

• On-chain wallet targeting: Campaigns reached SOL-active wallets with verified token purchase and meme ecosystem activity history, not interest proxies.
• Meme and crypto community inventory: The network covered Solana ecosystem, meme token, and retail crypto investor publisher environments where Shiro Neko's target audience was already active.
• Presale-optimised campaigns: Targeting was structured to drive qualified presale token purchases within the 30-day window from day one.
• Global reach: The platform delivered verified SOL-active and meme-community audiences across multiple regions throughout the campaign.

• 554 $SHIRO presale holders acquired across a 30-day global campaign. CPA: $54.15 per presale holder.
• Token sales volume: $71,540 generated from presale buyers. Average holder contribution: $129.13 per investing wallet.
• ROAS: 2.38x on $30,000 in ad spend.
• Impressions: 2.5M+ delivered globally across display and leaderboard formats. CTR: 1.67% blended across all formats. CPC: $0.63 blended across the full campaign.

The campaign launched globally across SOL-active wallet segments and meme token community inventory with display and leaderboard formats.

Three creative angles ran simultaneously:

• A token launch angle announcing $SHIRO is here with a don't miss CTA.
• A brand lineage angle positioning Shiro Neko as backed by $SHIB.
• A community entry angle inviting users to join the $SHIB family with $SHIRO.

The objective was to identify which angle drove the lowest cost per presale conversion among Solana holder and meme coin community segments.

Data from Phase 1 identified the brand lineage and community entry angles as the strongest converters among SOL-active wallet segments. The SHIB backing angle drove the highest click-through rate among users already holding Shiba Inu ecosystem tokens. Budget shifted toward these two creatives.

Three new angles were introduced to deepen community momentum:

• A mentorship angle positioning Shiro Neko as mentored by $SHIB.
• A journey angle inviting users to be part of $SHIRO's journey.
• A momentum angle declaring Shiro Neko ready to roar.

Leaderboard formats running the mentorship and wave-with- SHIRO angles drove the strongest engagement among meme token community segments.

The campaign concentrated spend on the brand lineage and community entry angles across verified SOL holder and meme-active wallet segments globally. Retargeting layers re-engaged users who had clicked through to the presale page without completing a token purchase. The community entry creative, "Join the $SHIB Family with $SHIRO," drove the highest retargeting conversion rate among users already familiar with the Shiba Inu ecosystem. The leaderboard angle, "Ride the $SHIB," scaled strongest among SOL wallet holders in the final week of the campaign.