Xodex

Xodex needed to reach crypto-native investors who would purchase node licenses and hold tokens for the long term, rather than casual buyers attracted by short-term price speculation. Three obstacles defined what that required:

• Audience precision: Node license buyers require users with both capital readiness and familiarity with blockchain infrastructure products. Broad crypto audiences lacked the DeFi context to evaluate a gas-free Layer 1 proposition.
• Scarcity mechanic communication: The price-increases-every-ten-sold mechanic required reaching audiences who understood on-chain supply dynamics and could act quickly on urgency signals.
• CPA efficiency at scale: Opening CPA in a new channel required structured phases to identify the strongest audience and creative combinations before concentrating spend in the final acquisition push.

Xodex needed a platform that could reach DeFi Protocol Users and Token Swappers through verified behavioural signals. It also required the ability to deliver node license and scarcity messaging in environments where those signals carried immediate relevance. Blockchain-Ads provided that through four capabilities:

• DeFi Protocol User targeting: Blockchain-Ads identified users through verified DeFi protocol interactions. This ensured audiences had demonstrated on-chain investment behaviour before encountering the Xodex node license proposition.
• Token Swapper and Investing interest segments: Dedicated Token Swapper audiences and Investing and Wealth Management interest overlays extended reach to users actively building diversified crypto portfolios. They also captured users seeking low-fee blockchain alternatives.
• Scale across crypto-native inventory: The platform distributed ads across the top 78 supply partners. This delivered node license scarcity and daily rewards messaging at the reach required for a 60-day token launch campaign.
• Creative and landing page testing infrastructure: The platform supported parallel testing of multiple ad creatives and landing page variants. This enabled rapid CPA optimisation across the three campaign phases.

• New token holders acquired: 1,217 across a 60-day campaign window.
• Blended CPA: $55 across all three phases.
• Total CPA reduction: 79% from Phase 1 to Phase 3.
• Token price performance: 6x increase across the campaign window.

The campaign launched across DeFi Protocol Users, Token Swappers, and Investing and Wealth Management interest segments simultaneously. Six creative angles entered the market:

• A value angle leading with buy Node License Tier 1 at the cheapest price and a Get Xodex Nodes Now CTA
• A scarcity angle leading with 39 sold, only 11 left and an Earn $25 in Daily Rewards CTA
• A launch angle leading with Xodex Node License is Here with a 39 Nodes Sold, Only 11 Left urgency CTA
• A FOMO angle leading with missed out on Gala Nodes and a Get Xodex Nodes Now CTA
• A limited sale angle leading with enter our limited sale and an Earn $25 in Daily Rewards CTA
• A price mechanic angle leading with price increases every 10 sold with a 39 Nodes Sold, Only 11 Left CTA

All angles ran at equal weight to generate baseline performance signal. Opening CPA sat at $200 across 24 conversions as the algorithm established performance data across the new channel.

DeFi Protocol Users outperformed Token Swappers and interest-based segments on node license purchase conversion. This confirmed that verified DeFi activity was the strongest predictor of willingness to purchase infrastructure-layer products. The scarcity and price mechanic angles drove the strongest engagement. The 39 sold, only 11 left and price increases every 10 sold creatives produced the highest click-to-purchase rates among users familiar with on-chain supply dynamics. Three additional creative angles entered the rotation:

• A brand awareness angle leading with don't miss Xodex and a Get Xodex Nodes Now CTA
• A direct product angle leading with buy Xodex Node License Tier 1 and an Earn $25 in Daily Rewards CTA
• A referral incentive angle leading with participate in our referral bounty with a 39 Nodes Sold, Only 11 Left CTA

CPA fell from $200 to $98, a 51% reduction, with 219 conversions delivered across the phase.

The final phase concentrated spend behind DeFi Protocol Users and the scarcity and price mechanic angles as the primary conversion drivers. Retargeting activated against users who had engaged with Phase 1 and 2 creatives but had not yet purchased a node license. It used the limited sale and daily rewards angles to close the conversion gap. CPA compressed from $98 to $42, a further 57% reduction. 974 of the campaign's 1,217 total conversions were delivered in Month 2.

The 60-day campaign closed with:

• 1,217 new token holders.
• Blended CPA of $55.
• Phase 3 CPA of $42.
• 79% total CPA reduction from the Phase 1 starting point.