Optimus Ventures

Optimus Ventures needed to reach high-net-worth investors who would not only sign up but connect wallets and engage with vetted DeFi projects. All of this while driving down an initial CPA of $294 to a sustainable acquisition cost for continued scale.

The campaign faced four compounding obstacles:

• Platform restrictions: Google and Meta offer limited compliant inventory for DeFi investment platform promotion targeting verified high-net-worth crypto wallet audiences.
• Audience quality: Optimus Ventures needed investors with substantial capital ready to deploy, not casual crypto observers. Low-quality sign-ups without meaningful portfolio balances would not produce wallet connections or investment activity.
• CPA efficiency: An opening CPA of $294 was unsustainable at scale. The campaign needed weekly optimisation to bring acquisition costs down without sacrificing investor quality.
• Two-stage conversion: Driving sign-ups was the first step. The campaign needed registered investors to proceed to wallet connection and project engagement.

Standard display networks could reach crypto and finance audiences but not verified high-net-worth wallet holders with DeFi protocol history and early-stage investment behaviour. Optimus Ventures needed users already comfortable with seed stage investments and token-gated access models who would immediately understand the platform's value proposition. Interest-based platforms had no reliable signal for portfolio size or DeFi investment depth.

Blockchain-Ads gave the campaign the targeting infrastructure it needed through four capabilities:

• On-chain wallet targeting: Campaigns reached DeFi-active wallets with verified protocol interaction history and high-net-worth wallet behaviour, not interest proxies.
• Crypto investor inventory: The network covered DeFi protocol, personal finance, and early-stage crypto investment publisher environments where Optimus Ventures' target audience was already active.
• CPA-model optimisation: Targeting was refined weekly using live performance data, reducing cost per investor sign-up progressively throughout the campaign.
• Global reach: The platform delivered qualified high-net-worth and DeFi-active audiences across multiple regions within the 30-day campaign window.

• 1,450 investor sign-ups delivered across a 30-day global campaign.
• CPA reduced by 77%, from $294 in Phase 1 to $68 in Phase 3, with a brief rise to $301 in Phase 2 during creative testing.
• Phase 3 delivered 68% of total conversions at $68 CPA as optimised targeting scaled.
• Wallet connections: 346, representing 23.9% of sign-ups proceeding to wallet connection.
• Impressions: 4.5M+ delivered globally across display formats.
• CTR: 1.27% blended across all formats.
• CPC: $3.27 blended across the full campaign.

The campaign launched globally across high-net-worth and DeFi protocol user wallet segments with display formats.

Four creative angles ran simultaneously:

• An Elite Investment Club angle positioning $OPTCM token holding as the gateway to premium access.
• A seed stage access angle offering direct entry to early-stage project rounds.
• A vetted projects angle highlighting curated due diligence.
• A ROI potential angle citing up to 1000% returns.

CPA opened at $294, with Phase 1 delivering 20% of total campaign conversions as the campaign gathered signal across audience segments and regions. The objective was to identify which angle drove the lowest cost per sign-up among HNWI and DeFi investor segments.

Data from Phase 1 identified DeFi protocol users and high-net-worth wallet segments as the strongest converters. The vetted projects and seed stage access angles outperformed the ROI and Elite Club angles on sign-up rate among investors already evaluating early-stage DeFi opportunities. Budget shifted toward these two creatives.

Two new angles were introduced:

• A two-way vesting angle emphasising smart contract-backed investor protection.
• A unique investment platform angle differentiating Optimus Ventures from unstructured DeFi investment channels.

Testing the new angles caused CPA to rise briefly to $301 in Phase 2, which delivered 12% of total conversions. That’s because the campaign recalibrated around the strongest performing creatives and segments.

The campaign concentrated spend on the investor protection and vetted projects angles across verified HNWI and DeFi-active wallet segments globally. Retargeting layers re-engaged users who had signed up but not yet connected a wallet or engaged with a project listing. The two-way vesting creative, "2 Way Vesting: Investors Protection," drove the highest retargeting wallet connection rate among users already inside the platform. Phase 3 delivered 68% of total campaign conversions at a CPA of $68. This represents a 77% reduction from the Phase 1 opening rate and the majority of the campaign's 346 wallet connections.