Optimus Ventures gained 1,450 high-net-worth investors, cutting CPA 77% via strategic targeting.
Leveraged behavioral targeting and portfolio filters to drive qualified investors efficiently.
Optimus Ventures is a platform connecting high-net-worth investors with vetted DeFi projects. They wanted to attract qualified investors to engage with their curated list of projects efficiently. Using Blockchain-Ads' advanced targeting capabilities, Optimus Ventures successfully ran a campaign that significantly increased investor sign-ups while reducing acquisition costs.
The campaign's goal was to drive investor sign-ups to the platform, aiming at high-net-worth individuals (HNWIs) seeking vetted DeFi opportunities. Following a CPA model where Optimus Ventures paid a fixed amount for each new investor sign-up, it started at $294 but was successfully optimized down to $68 by the end of the first month.
Optimus Ventures combined precision targeting with cost optimization to attract HNWIs:
Optimus Ventures' campaign successfully attracted substantial high-net-worth investors interested in vetted projects. The optimization of acquisition costs while maintaining lead quality demonstrates strategic targeting effectiveness. This approach proves the potential for precision advertising in attracting qualified DeFi investors.
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