Optimus Ventures Case Study

1,450

Total Conversions

346

Wallet Connections

$68

Cost Per Acquisition

77%

CPA Reduction

Company

Optimus Ventures

Campaign Type

Investor Acquisition Campaign

Industry

Cryptocurrency

Case Timeline

30 Days

Strategy

Leveraged behavioral targeting and portfolio filters to drive qualified investors efficiently.

Campaign Overview

Optimus Ventures is a platform connecting high-net-worth investors with vetted DeFi projects. They wanted to attract qualified investors to engage with their curated list of projects efficiently. Using Blockchain-Ads' advanced targeting capabilities, Optimus Ventures successfully ran a campaign that significantly increased investor sign-ups while reducing acquisition costs.

Strategy

The campaign's goal was to drive investor sign-ups to the platform, aiming at high-net-worth individuals (HNWIs) seeking vetted DeFi opportunities. Following a CPA model where Optimus Ventures paid a fixed amount for each new investor sign-up, it started at $294 but was successfully optimized down to $68 by the end of the first month.

Optimus Ventures combined precision targeting with cost optimization to attract HNWIs:

Audience Targeting: Targeted High Net Worth Individuals and DeFi Protocol Users interested in Personal Finance and Investing to reach qualified investors with capital and DeFi experience
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Cost Optimization: Refined targeting weekly using advanced analytics, reducing CPA by 77% from $294 to $68 while maintaining lead quality
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Value Proposition: Emphasized access to vetted DeFi projects, appealing to HNWIs seeking curated, low-risk blockchain investment opportunities

Results

Total Conversions: 1,450
Wallet Connections: 346
Cost Per Acquisition: $68
CPA Reduction: 77%

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Inactive-State

Active State

Why It Worked

Behavioral targeting ensured outreach to investors familiar with blockchain risks and rewards.
Portfolio balance filters prioritized users with sufficient capital to deploy in opportunities.
Strategic alignment with investor interests attracted HNWIs seeking quality blockchain investment opportunities.

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Conclusion

Optimus Ventures' campaign successfully attracted substantial high-net-worth investors interested in vetted projects. The optimization of acquisition costs while maintaining lead quality demonstrates strategic targeting effectiveness. This approach proves the potential for precision advertising in attracting qualified DeFi investors.