擎天柱风险投资公司
CASE STUDY
30 天内有 1,296 名新的潜在投资者购买了 Web3 Launchpad
1450
新注册用户（HNWI）
346
钱包连接
76.9%
CPA在第一个月下降
Company
擎天柱风险投资公司
Campaign Type
投资者收购活动
Industry
加密货币
Case Timeline
30 天
Strategy
利用Web3定位和投资组合过滤器吸引了1,450名高净值人士，每次转化费用降低了77％。
擎天柱风险投资是一个将高净值投资者与经过审查的DeFi项目联系起来的平台。他们希望吸引合格的投资者有效地参与他们精心策划的项目清单。Optimus Ventures使用区块链广告的高级Web3定位，成功开展了一项活动，在降低收购成本的同时，显著增加了投资者的注册量。
竞选活动 概述
该活动的目标是推动投资者注册该平台，目标是寻求经过审查的DeFi机会的高净值个人（HNWI）。关注一个 注册会计师模型 Optimus Ventures为每位新投资者注册支付固定金额，起价为294美元，但在第一个月底成功优化至68美元。
战略
擎天柱风险投资将精确的Web3定位与成本优化相结合，以吸引高净值人士：
- Web3 受众定位：重点关注比特币/以太坊持有者、DeFi用户和具有区块链投资历史的Web3原住民。
- 投资组合余额: 持有1万至10万美元投资组合余额的目标用户
- 成本优化: 使用区块链广告的分析每周精确定位，将每次转化费用降低 77% (从294美元到68美元), 同时保持线索质量.
- 价值主张：广告强调了获得经过审查的DeFi项目的机会，吸引了寻求精心策划的低风险机会的高净值人士。
Results
该活动的第一个月为擎天柱风险投资带来了显著增长：
- 共有1,450名新投资者注册
- 已建立 346 个钱包连接
No items found.
Why It Worked
- 精度：针对比特币/以太坊持有者和DeFi用户，确保了接触已经熟悉区块链风险/回报的投资者。
- 流动性焦点: 1万美元至10万美元的投资组合会优先考虑有资金可以部署的用户。
- 与投资者利益保持一致： 通过专注于经过审查的DeFi项目，Optimus Ventures满足了在区块链领域寻求优质投资机会的高净值人士的特定需求。
Conclusion
事实证明，Optimus Ventures的投资者收购活动在吸引大量对经过审查的DeFi项目感兴趣的高净值投资者方面非常有效。该活动成功地优化了收购成本，同时保持了潜在客户质量，这表明了基于 Web3 的广告在 DeFi 领域吸引合格投资者的潜力。
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