5ire.org Case Study
Campaign Overview
5ire.org is a layer 1 blockchain platform emphasizing sustainability, security, and scalability. They faced the challenge of expanding their user base and increasing the number of token holders in a competitive market. Using Blockchain-Ads' granular targeting capabilities, 5ire.org ran a successful campaign that significantly increased their token holders and purchase volume, with a $20,318 ad spend budget.
Strategy
The primary goals of the campaign were to drive new token holder acquisitions and boost token purchase volume through strategic audience targeting:
- Audience Targeting: Targeted Token Hodlers: ETH and DeFi Protocol Users interested in Investing and Wealth Management for audiences seeking sustainable blockchain infrastructure solutions.
- Creative Optimization: A/B-tested ad creatives emphasizing 5ire.org's sustainability and scalability messaging.
- Performance Optimization: Implemented strategic retargeting to re-engage interested users and maximize conversion rates.
Results
- Total Impressions: 3.84 million
- Total Clicks: 20,640
- New Token Holders: 170
- Purchase Volume: $57,782
Why It Worked
- Targeting ETH holders ensured outreach to users already invested in blockchain infrastructure solutions.
- DeFi Protocol Users demonstrated proven interest in sustainable and scalable blockchain technology platforms.
- Wealth Management interest targeting captured users seeking long-term cryptocurrency investment opportunities effectively.
Conclusion
Strategic targeting of Token Hodlers: ETH and DeFi Protocol Users delivered exceptional tokenholder growth results. Blockchain-focused advertising proved highly effective for expanding 5ire.org's community in competitive L1 markets. This campaign established a solid foundation for further expansion in the blockchain ecosystem.
Success Stories
What success looks like
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