5ire.org

Total Clicks: 20,640 | New Token Holders: 170 | Purchase Volume: $57,782 | Overall ROAS: 2.84x

2.84x

Overall ROAS

20,640

Total Clicks

170

New Token Holders

$57,782

Purchase Volume
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5ire.org is a layer 1 blockchain platform emphasizing sustainability, security, and scalability. They faced the challenge of expanding their user base and increasing the number of token holders in a competitive market. Using Blockchain-Ads' granular targeting capabilities, 5ire.org ran a successful campaign that significantly increased their token holders and purchase volume.

Campaign Overview

The primary goals of the campaign were to drive new token holder acquisitions and boost token purchase volume. To achieve these objectives, 5ire.org leveraged Blockchain-Ads' advanced targeting features to reach highly relevant audiences based on their on-chain activities and wallet behaviors.

Strategy

5ire.org combined precision Web3 targeting with data-driven optimization to attract high-value blockchain users:

  • Web3 Audience Targeting: Focused on ETH holders, DeFi enthusiasts, and Web3 natives to reach audiences already invested in blockchain innovation and L1 solutions.
  • Wallet & Chain Targeting: Ads targeted Metamask, Trust Wallet, and Coinbase users active on Ethereum, BSC, and Algorand—communities familiar with cross-chain ecosystems.
  • Portfolio Balance Filter: Prioritized users holding $1,500–$10,000 in crypto, ensuring outreach to investors with the capacity for substantial token purchases.
  • Creative Optimization: A/B-tested ad creatives emphasizing 5ire.org’s sustainability and scalability, refining visuals/messaging to resonate with eco-conscious blockchain users.
  • Retargeting Campaign: Re-engaged users who interacted with ads but didn’t convert, reducing CPA by 22% and driving 35% of total token holders.

Results

With an ad spend of $20,318, the campaign team realized a 2.84x ROAS while achieving these impressive results:

  • Total Impressions: 3.84 million
  • Total Clicks: 20,640
  • New Token Holders: 170
  • Purchase Volume: $57,782

Why it Worked

  • Precision: Targeting ETH holders and L1 communities ensured outreach to users already invested in blockchain infrastructure.
  • Scalability: Portfolio balance filters prioritized users capable of driving meaningful transaction volume.
  • Adaptability: A/B testing and retargeting maximized conversions in a competitive L1 market.

Conclusion

This campaign significantly contributed to the growth of 5ire.org's community, establishing a solid foundation for further expansion in the blockchain ecosystem. The success demonstrates the effectiveness of using detailed on-chain data for targeting, driving significant results in a competitive blockchain landscape.

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Company

5ire.org

Campaign Type

Tokenholder Growth

Industry

Cryptocurrency

Case Timeline

30 Days

Strategy

Leveraged Web3 targeting, A/B testing, and retargeting to gain 170 token holders with 2.84x ROAS.

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