5ire.org Case Study
Campaign Overview
5ire.org is a layer 1 blockchain platform emphasizing sustainability, security, and scalability. They faced the challenge of expanding their user base and increasing the number of token holders in a competitive market. Using Blockchain-Ads' granular targeting capabilities, 5ire.org ran a successful campaign that significantly increased their token holders and purchase volume, with a $20,318 ad spend budget.
Strategy
The primary goals of the campaign were to drive new token holder acquisitions and boost token purchase volume through strategic audience targeting:
- Audience Targeting: Targeted Token Hodlers: ETH and DeFi Protocol Users interested in Investing and Wealth Management for audiences seeking sustainable blockchain infrastructure solutions.
- Creative Optimization: A/B-tested ad creatives emphasizing 5ire.org's sustainability and scalability messaging.
- Performance Optimization: Implemented strategic retargeting to re-engage interested users and maximize conversion rates.
Results
- Total Impressions: 3.84 million
- Total Clicks: 20,640
- New Token Holders: 170
- Purchase Volume: $57,782
Execution
- Targeting ETH holders ensured outreach to users already invested in blockchain infrastructure solutions.
- DeFi Protocol Users demonstrated proven interest in sustainable and scalable blockchain technology platforms.
- Wealth Management interest targeting captured users seeking long-term cryptocurrency investment opportunities effectively.
Insights & Learnings
Strategic targeting of Token Hodlers: ETH and DeFi Protocol Users delivered exceptional tokenholder growth results. Blockchain-focused advertising proved highly effective for expanding 5ire.org's community in competitive L1 markets. This campaign established a solid foundation for further expansion in the blockchain ecosystem.
Success Stories
What success looks like
$494K
Transaction Volume
Binance acquired 4,600 new traders with $494K+ transaction volume and 19.78x ROAS through strategic APAC market targeting.
.png)
31K
Traders
Coinbase onboarded 31k traders in 60 days, through geo-targeting Southeast Asia with compelling ad hooks, at an average CPA of $20.08.
.png)
3,095
Active Traders
3,095 active traders acquired | $1.16M transaction volume | 25.5x ROAS with behavioral targeting
.png)
25k
Users
Crypto.com gained 25,000 active traders within three months by targeting competitor smart contracts and custom Web3 audience segments.
+3,058
Users
Compound gained a 400% increase in transaction volume on Arbitrum through Web3 targeting and compelling campaign ad hooks.
.png)
.jpeg)
.png)
.avif)
.avif)
8,000
Active Users
.svg)
.webp)
.webp)
.webp)
.webp)
Get Started Now
Schedule a call to qualify and launch your ads