Flare Network Case Study
Leveraged precision-targeted campaigns focusing on active crypto users to drive FLR adoption.
Campaign Overview
Flare is an EVM-based Layer 1 blockchain designed to enhance blockchain utility by providing decentralized access to high-integrity data from other chains and the internet. They wanted to increase their token holder base and promote the adoption of their native token, FLR. With an ad spend of $60,000 over 30 days, Flare sought to maximize visibility and engagement within the blockchain community.
Strategy
- Audience Targeting: Strategically targeted Active Wallets and Token Hodlers: ETH combined with DeFi Protocol Users interested in Investing to reach engaged crypto enthusiasts ready for token acquisition.
- EVM Compatibility Focus: Emphasized Flare's Ethereum-compatible infrastructure to resonate with existing DeFi ecosystem participants.
- Portfolio-Based Segmentation: Concentrated on users with meaningful crypto holdings to ensure qualified token acquisition prospects.
- Performance Optimization: Implemented continuous retargeting and bid optimization to maximize conversion efficiency and reduce acquisition costs.
Results
- Impressions: 2,703,221
- Clicks: 23,010
- Token Holders Acquired: 5,210
- Token Amount Acquired: $203,800
Execution
- Precise targeting of Active Wallets and ETH holders delivered highly qualified prospects.
- DeFi Protocol Users showed strong affinity for EVM-based blockchain infrastructure solutions.
- Strategic audience combination of crypto natives and investing enthusiasts maximized conversion potential.
Insights & Learnings
Blockchain-Ads' precision targeting enabled Flare to efficiently acquire over 5,210 qualified token holders. The strategic focus on active crypto users and DeFi participants drove exceptional results. This campaign demonstrates the power of behavioral and interest-based targeting for blockchain adoption.
Success Stories
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