Flare Network 사례 연구

Flare needed to reach active on-chain users who would not only sign up but connect wallets and acquire FLR tokens. This is a multi-step journey that required verified crypto-native audiences rather than broad interest segments.

Four obstacles defined what that required:

• Platform restrictions: Google and Meta offer limited compliant inventory for Layer 1 token promotion targeting active DeFi wallet audiences at scale.
• Audience specificity: Flare needed users already active in EVM-compatible ecosystems who would understand decentralised oracle infrastructure and token reward mechanics.
• Multi-step conversion: Driving sign-ups was the first step. The campaign needed registered users to proceed to wallet connection and FLR token acquisition.
• Competitive L1 landscape: The Layer 1 market is crowded. Creatives needed to lead with Flare's specific differentiators, which are native oracle integration and monthly FlareDrops, to convert users already holding positions in competing chains.

Standard display networks could reach crypto audiences but not verified on-chain users with DeFi transaction history and active wallet behaviour. Flare needed users already familiar with EVM infrastructure who would understand the FlareDrops reward mechanic and act on it. Interest-based platforms had no reliable signal for DeFi protocol engagement or wallet activity levels.

Blockchain-Ads provided that through four capabilities:

• On-chain wallet targeting: Campaigns reached ETH-active and DeFi-active wallets with verified token holding and protocol interaction history, not interest proxies.
• Crypto publisher inventory: The network covered DeFi, Layer 1 ecosystem, and crypto investing publisher environments where Flare's target audience was already active.
• Native ad format: Native placements ran in-feed across crypto content environments, matching the editorial tone of Flare's data-led brand positioning.
• Global reach: The platform delivered qualified on-chain audiences across multiple regions within the 30-day campaign window.

• 노출수: 2,703,221
• 클릭수: 23,010
• 획듍한 토큰 보유자: 5,210
• 획듍한 토큰 금액: $203,800

‍

‍

1. 활성 지갑과 ETH 보유자에 대한 정밀한 타겟팅이 높은 자격을 갖춘 잠재 고객을 제공했습니다.
2. DeFi 프로토콜 사용자들은 EVM 기반 블록체인 인프라 솔루션에 대해 강한 호감을 보여주었습니다.
3. 암호화폐 네이티브와 투자 애호가들의 전략적 청중 조합이 전환 잠재력을 극대화했습니다.

Blockchain-Ads의 정밀 타겟팅은 Flare가 5,200명 이상의 자격을 갖춘 토큰 보유자를 효율적으로 획듍할 수 있게 했습니다. 활동적인 암호화폐 사용자와 DeFi 참여자에 대한 전략적 초점이 탁월한 결과를 도출했습니다. 이 캠페인은 블록체인 채택을 위한 행동 및 관심 기반 타겟팅의 힘을 보여줍니다.

The campaign concentrated spend on the FlareDrops rewards angle across verified ETH holder and DeFi wallet segments globally. Retargeting layers re-engaged signed-up users who had not yet completed wallet connection or token acquisition. The rewards creative, "Everyone who holds WFLR receives monthly FlareDrops," drove the strongest wallet connection rate among retargeted users already familiar with token staking mechanics. The retargeting layer delivered the majority of the campaign's 3,755 wallet connections in the final week.