Zoomex

Zoomex needed to build traffic and brand awareness across 15 international markets simultaneously while maintaining CPC efficiency as geo scope expanded. Three challenges defined what that required in practice:

• Geo breadth. Reaching crypto traders across Europe, Asia, the Middle East, and Oceania required localised campaigns in multiple languages running in parallel.
• Creative relevance. Sports sponsorship and tournament creative needed to maintain engagement across markets where the Haas F1 partnership and snooker sponsorship held different levels of recognition.‍
• CPC efficiency at scale. Expanding from 6 launch markets to 15 markets risked increasing blended CPC as lower-volume geos were added.

Crypto derivatives exchange advertising is restricted on Google and Meta across the majority of Zoomex's target markets, ruling out mainstream channels for a campaign that needed to operate across 15 geos at once. Reaching verified crypto traders at that geographic scale, in multiple languages, while keeping CPC under control required infrastructure that standard networks do not offer. Blockchain-Ads provided that through four capabilities:

• Web3 audience targeting: Campaigns reached verified crypto-active wallets and trading-adjacent audiences across all target markets.
• Multi-language geo deployment: Separate language-specific campaigns activated across RU, FR, ES, DE, KR, EN, IT, VN, and NL from a single platform.
• Sports and tournament creative support. Display inventory across crypto and financial content sites aligned with Zoomex's F1 sponsorship and snooker partnership creative.
• CPC scalability: The ZWTC tournament campaign delivered at $0.34 CPC across 2.5M impressions, demonstrating that scaling volume reduced rather than inflated cost.

• Blended CPC: $1.23 across all campaigns and geos.
• ZWTC tournament campaign CPC: $0.34 across 2.5M+ impressions.
• Impressions: 5.5M+ delivered across display formats.
• Blended CTR: 0.46% across 15 markets.
• Total clicks: 25,571 across all campaigns.

The campaign launched across six language markets simultaneously. Sales/Deposits and Website Traffic campaigns activated in parallel across RU, FR, ES, DE, KR, and EN. The creative led with Zoomex's 3rd Anniversary × Snooker partnership. A dark branded creative featuring a snooker player and a 10 BTC prize pool communicated the brand's sports partnership and reward scale to crypto trading audiences. Six geo-specific campaigns ran from day one, establishing baseline CPC and traffic benchmarks across the core language markets.

New Year Lucky Draw campaigns expanded the geo set to include the Netherlands and Australia. The creative shifted from the anniversary angle to a seasonal event mechanic. "New Year Lucky Draw: Win Big from a 10 BTC Prize Pool" used a festive visual to maintain reward-led messaging across the expanded geo set. Beginner-focused acquisition creative activated in parallel. "Beginner's Exclusive: Get 50% Payback Boost" and "Double the Rewards: Join and Grab 115 USDT" introduced lower-barrier entry angles targeting newer crypto users alongside the existing trader-focused campaigns.

The ZWTC World Trading Championship campaign dominated the final phase. F1 Haas sponsorship creative replaced the snooker and seasonal angles. "Get up to 14,000 USDT: Join and Earn 25 USDT Instantly" and "Rewarded for Growth: Level Up and Grab 14,000 USDT" led with the highest reward stack in the account. The ZWTC Official campaign alone delivered 2.5M+ impressions at a $0.34 CPC, the most efficient campaign in the account. A dedicated ZWTC sign-up campaign led with a "$100 Bonus for Signing Up: Take on $1.2M" angle tied to the tournament prize pool. The geo set expanded further to include Egypt, Iraq, Italy, Vietnam, and the UK across this phase.