Zoomex Case Study
Campaign Overview
Zoomex is a centralized cryptocurrency trading platform established in 2021 and headquartered in Hong Kong. They wanted to expand their user base and increase trading volume. Zoomex used Blockchain-Ads to achieve their user acquisition goals for their CEX platform.
Strategy
The campaign focused on user acquisition for Zoomex, with a total ad spend of $30,000 over 30 days. The strategic approach included:
- Audience Targeting: Strategically targeted Perpetual Traders and CEX Users interested in Forex & Trading, while focusing on High Net Worth Individuals to maximize deposit values and platform engagement.
- Conversion Optimization: Implemented performance-driven campaigns designed to attract quality users with higher lifetime value potential.
- Premium User Focus: Concentrated efforts on acquiring experienced traders likely to make substantial first-time deposits.
Results
- Impressions: 758,478
- Clicks: 25,615
- Total Conversions: 5,180
- First-Time Deposits: $182,000
Execution
- Precise behavioral targeting reached active traders already engaged with perpetual trading platforms.
- Focusing on high net worth individuals directly contributed to achieving $182K deposits.
- CEX users and forex traders represented qualified audiences familiar with centralized platforms.
Insights & Learnings
Zoomex successfully acquired 5,180 high-quality users through strategic behavioral and interest-based targeting approaches. The campaign achieved exceptional performance by focusing on perpetual traders and high-value individuals. This targeted strategy resulted in $182K first-time deposits and 6x ROAS success.
Reach 12M+
Engaged Web3 users across 10,000+ websites and 37 blockchains.
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Developers onboarded
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8,000
Active Users
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