Zoomex Case Study

Campaign Overview

Zoomex is a centralized cryptocurrency trading platform established in 2021 and headquartered in Hong Kong. They wanted to expand their user base and increase trading volume. Zoomex used Blockchain-Ads to achieve their user acquisition goals for their CEX platform.

Strategy

The campaign focused on user acquisition for Zoomex, with a total ad spend of $30,000 over 30 days. The strategic approach included:

• Audience Targeting: Strategically targeted Perpetual Traders and CEX Users interested in Forex & Trading, while focusing on High Net Worth Individuals to maximize deposit values and platform engagement.
• Conversion Optimization: Implemented performance-driven campaigns designed to attract quality users with higher lifetime value potential.
• Premium User Focus: Concentrated efforts on acquiring experienced traders likely to make substantial first-time deposits.

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• Impressions: 758,478
• Clicks: 25,615
• Total Conversions: 5,180
• First-Time Deposits: $182,000

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• Precise behavioral targeting reached active traders already engaged with perpetual trading platforms.
• Focusing on high net worth individuals directly contributed to achieving $182K deposits.
• CEX users and forex traders represented qualified audiences familiar with centralized platforms.

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Zoomex successfully acquired 5,180 high-quality users through strategic behavioral and interest-based targeting approaches. The campaign achieved exceptional performance by focusing on perpetual traders and high-value individuals. This targeted strategy resulted in $182K first-time deposits and 6x ROAS success.

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