ZkEra Case Study
Leveraged precision targeting to connect with qualified DeFi traders and drive platform adoption.
Campaign Overview
ZkEra is a decentralized spot and perpetual trading platform known for its minimal swap charges and zero price impact trades. They wanted to expand their user base and attract high-value traders to their platform. With an ad spend of $30,000, the campaign ran for 60 days, focusing on reaching crypto-savvy audiences likely to engage with decentralized exchanges.
Strategy
- Audience Targeting: Strategically targeted DeFi Protocol Users and Token Hodlers: ETH interested in Personal Finance, while also reaching Token Swappers to maximize platform adoption among qualified traders.
- Creative Optimization: Developed compelling ad creatives highlighting ZkEra's zero price impact and minimal fees.
- Performance Monitoring: Implemented real-time campaign optimization to maximize user acquisition efficiency.
Results
- Users Acquired: 5,301
- First-Time Deposits (FTDs): $91,500
- Impressions: 687,787
- Clicks: 23,934
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Execution
- Precise targeting of DeFi Protocol Users ensured high-quality user acquisition and engagement.
- Focusing on Token Hodlers: ETH aligned perfectly with platform's Ethereum-based infrastructure.
- Token Swappers targeting captured users already familiar with decentralized exchange functionality.
Insights & Learnings
Strategic audience targeting enabled ZkEra to achieve exceptional user acquisition and deposit metrics. The campaign demonstrated precision targeting's effectiveness in driving qualified DeFi platform adoption. Blockchain-Ads' behavioral targeting capabilities delivered outstanding ROAS for decentralized exchange user acquisition.
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