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Blockchain & Crypto

ZkEra Case Study

ZkEra achieved 5,301 users with $91,500 deposits and 3.05x ROAS through strategic targeting.

ZkEra
5,301
Total Conversions
$91,500
First-Time Deposits
$5.66
Cost Per Acquisition
3.05x
Return on Ad Spend
Campaign Type
User Acquisition
industry
Blockchain & Crypto
Duration
60 Days
Total Ad Spend
DEX
Key Markets
$30,000
Objective

Leveraged precision targeting to connect with qualified DeFi traders and drive platform adoption.

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About
ZkEra

Campaign Overview

ZkEra is a decentralized spot and perpetual trading platform known for its minimal swap charges and zero price impact trades. They wanted to expand their user base and attract high-value traders to their platform. With an ad spend of $30,000, the campaign ran for 60 days, focusing on reaching crypto-savvy audiences likely to engage with decentralized exchanges.

Strategy

  • Audience Targeting: Strategically targeted DeFi Protocol Users and Token Hodlers: ETH interested in Personal Finance, while also reaching Token Swappers to maximize platform adoption among qualified traders.
  • Creative Optimization: Developed compelling ad creatives highlighting ZkEra's zero price impact and minimal fees.
  • Performance Monitoring: Implemented real-time campaign optimization to maximize user acquisition efficiency.

Campaign Results

  • Users Acquired: 5,301
  • First-Time Deposits (FTDs): $91,500
  • Impressions: 687,787
  • Clicks: 23,934

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Selected Ad Examples

Campaign Strategy

  1. Precise targeting of DeFi Protocol Users ensured high-quality user acquisition and engagement.
  2. Focusing on Token Hodlers: ETH aligned perfectly with platform's Ethereum-based infrastructure.
  3. Token Swappers targeting captured users already familiar with decentralized exchange functionality.

Strategic audience targeting enabled ZkEra to achieve exceptional user acquisition and deposit metrics. The campaign demonstrated precision targeting's effectiveness in driving qualified DeFi platform adoption. Blockchain-Ads' behavioral targeting capabilities delivered outstanding ROAS for decentralized exchange user acquisition.

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