Shiro Neko Case Study
Strategic audience targeting and compelling creatives delivered 5,154 token presale conversions effectively.
Campaign Overview
Shiro Neko, a new meme-inspired cryptocurrency project, launched an advertising campaign to promote its token presale. The project, whose name means "White Cat" in Japanese, aims to establish itself in the crypto sphere under the guidance of the well-known Shiba Inu brand.
Shiro Neko conducted a token presale campaign with an ad spend of $30,000. The campaign's primary goal was to drive participation in the presale and acquire token holders.
Strategy
- Audience Targeting: Focused on Token Hodlers: SOL and Retail Investors combined with Mobile Gaming enthusiasts and Memes audiences to capture users invested in Solana ecosystem and meme culture.
- Creative Strategy: Developed ad creatives that highlighted Shiro Neko's unique story and its connection to the successful Shiba Inu brand
- Multi-Platform Approach: Leveraged various ad formats and placements to maximize reach across different user touchpoints
- Performance Optimization: Implemented continuous campaign optimization based on real-time performance data
Results
- Presale Holders: 5,154 new investors bought the $SHIRO token
- Avg Holder Contribution: $10
- Impressions: 2,844,919
- Clicks: 47,438
Execution
The Shiro Neko campaign's success can be attributed to several factors that could be beneficial for similar projects:
- Targeted approach reached users already invested in Solana ecosystem and meme projects.
- Multi-audience strategy maximized reach across retail investors and gaming community segments.
- Effective budget allocation generated significant impressions and clicks with optimal conversion rates.
Insights & Learnings
The Shiro Neko presale campaign demonstrates strategic targeting effectiveness in blockchain advertising. Combining compelling narratives with precise audience selection delivers measurable investor acquisition results. This approach successfully built a strong community of 5,154 token holders.
Success Stories
What success looks like
$494K
Transaction Volume
Binance acquired 4,600 new traders with $494K+ transaction volume and 19.78x ROAS through strategic APAC market targeting.
.png)
31K
Traders
Coinbase onboarded 31k traders in 60 days, through geo-targeting Southeast Asia with compelling ad hooks, at an average CPA of $20.08.
.png)
3,095
Active Traders
3,095 active traders acquired | $1.16M transaction volume | 25.5x ROAS with behavioral targeting
.png)
25k
Users
Crypto.com gained 25,000 active traders within three months by targeting competitor smart contracts and custom Web3 audience segments.
+3,058
Users
Compound gained a 400% increase in transaction volume on Arbitrum through Web3 targeting and compelling campaign ad hooks.
.png)
.jpeg)
.png)
.avif)
.avif)
8,000
Active Users
.svg)
.webp)
.webp)
.webp)
.webp)
Get Started Now
Schedule a call to qualify and launch your ads