Editorial standards
The Blockchain-Ads Growth Hub publishes guides on advertising and marketing for crypto, iGaming, finance, and closely related industries. This page explains who writes our content, how we keep it accurate, and how we review it.
Who writes our content
The Growth Hub is written by the Blockchain-Ads marketing team and by contributing writers with direct experience in crypto, iGaming, and finance advertising. Many have run campaigns of their own, and some have worked in-house at the kinds of companies we serve, so they know what marketing and advertising teams need. Every article names its author and links to their profile, where you can see their background and other work.
How we keep our content accurate
Our writers work alongside our performance team, who manage advertiser campaigns every day. Their daily contact with advertisers keeps our guidance grounded in what advertisers need and what performs in the market. We treat every advertiser relationship as confidential, and the understanding that informs our content is aggregated and anonymous.
How we review content
Our guides are reviewed before they publish, for accuracy and usefulness to advertisers, with input from the performance team on what works. Where an article has a reviewer, they are named in its byline.
Sourcing and accuracy
We stand behind the numbers we publish, and we protect the advertisers behind them. We name a Blockchain-Ads advertiser, or share their campaign results, only in a case study from a completed campaign that we publish with that advertiser's approval. For everything else, we rely on aggregated, anonymized campaign insight, official platform documentation, and on-record industry data.
Keeping content current
Advertising moves fast, so we revisit our guides and update them as platforms, benchmarks, and best practices change. The Updated date on an article reflects when we last published changes to it.
Corrections
If you spot an error, tell us at marketing@blockchain-ads.com. We check every report, fix what needs fixing, and note significant corrections on the article.
Disclosure
Blockchain-Ads is an audience-based advertising platform, and we publish the Growth Hub. Our guides reference our platform and capabilities where they are relevant to the topic. Our aim is content that is useful whether or not you advertise with us.
