Prediction Markets

Prediction markets are moving into the mainstream, and advertising them means working within fast-changing policy. From platform rules and channels to campaign setup, learn how operators reach traders across the open web.

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Google Ads Prediction Markets Policy: Who Can Advertise & How

Google Ads allows prediction market ads in the US but only for the certified. Who qualifies, excluded states, how to get approved, and what to do if you don't

September 14, 2026
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Compliance & Regulations
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Raphael Ibrahim

What Are Prediction Markets? How the Industry Works

Learn what prediction markets are, how they work, who the key players are, and how platforms make money and acquire traders.

September 11, 2026
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Insights
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Srijan Sharma

Prediction Market Media Buying: The Operator's Guide + Plan Template

How prediction market operators buy ad inventory: the channels, how programmatic buying works, which channel fits, bid benchmarks, and how to measure it.

September 11, 2026
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Insights
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Raphael Ibrahim