Measurement & Attribution

Measurement and attribution, end to end.

Blockchain-Ads tracks every click from the ad to the conversion on your site, and optimizes your campaigns on the events that matter to your business: sign-ups, deposits, purchases.

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Advertisers winning with Blockchain-Ads

4,600
New Traders Acquired
1,128
First-Time Depositors
4,782
Traders Acquired
1,161
New Traders Acquired
31,896
New Traders Acquired
3,095
New Traders Acquired
100M+
Impressions
8,275
Accounts Opened
43M+
Impressions
9,044
New Players
401%
increase in Sign-ups
5,247
Qualified Leads

What full attribution means for your campaign performance

Full attribution changes two things: what you see, and who you can reach again.

Reaching your exact audience by behavior, interest, and on-chain activity on the Blockchain-Ads demand-side platform

See what actually performs

Your reports show which campaigns, creatives, audiences, and geos drive conversions on your site, broken down per audience category. Every budget decision runs on your own conversion data.

Buying display, native, video, in-app, and CTV inventory from one Blockchain-Ads dashboard

Retarget the people who convert

Attribution feeds Blockchain-Ads audience targeting, so your visitors and customers become audiences you own. Reach them again with retargeting: historically the strongest click-through and conversion rates on the platform.

How Blockchain-Ads attributes every conversion

From the click on your ad to the conversion on your site.

Tags the click

The moment someone clicks your ad, the platform tags them.

That tag travels with the visitor to your website.

Follows the visit

The Blockchain-Ads analytics on your site picks up the tag when the visitor lands.

It connects the visit to the exact ad, campaign, and audience that brought them.

Counts the conversion

Every action you care about gets tracked: a button click, a registration, a deposit.

Pass the purchase value along and you see full ROAS and cost per acquisition in your reports.

Blockchain-Ads connecting your site, server, and app to the trackers you already use, with no code changes

Attribution that feeds your campaigns

Every conversion your tracking reports goes straight back into the platform. Campaigns learn which audiences convert and move budget toward them, so optimization runs on your revenue events.

Three ways to set up conversion tracking

Works with the tracking stack you already use

Keep your current setup. Blockchain-Ads connects with Google Analytics, Google Tag Manager, AppsFlyer, Voluum, Keitaro, and Mixpanel.

The attribution loop feeding every conversion back into your campaign so budget follows what converts

Every channel attributed to one report.

Display

See which banner placements drive sign-ups and deposits, down to the exact site and app.

9:41
the-website.com
Buy and sell in seconds
Spot, futures, and staking in one app
Sign Up
Ad
Play your favorite games
Your team is on
Start Now
Ad

Native

Measure how placements inside feeds and articles turn readers into registered customers.

9:41
Feed
Crypto.com
Sponsored
Buy, sell, and pay with crypto in one app.
Sign Up
Stake
Sponsored
Casino games and sports betting, settled in crypto.
Start Now

Video

Track the sign-ups and deposits that follow your in-stream and outstream video campaigns.

9:41
AD· 0:22
Skip Ad ▸

Mobile

Follow in-app campaigns through to install, sign-up, and first deposit.

9:41
My Daily App
Trade Global Markets
Forex · Metals · Indices · Commodities
Sign Up
Learn More
Ad · fxtm.com
Sponsored

CTV

Measure how connected TV reach turns into visits, sign-ups, and deposits for your brand.

AD · Coinbase
Start trading in minutes
Sign Up

Attribution built for regulated industries

Every vertical converts differently. Track the events that count as revenue in yours.

Success stories from top brands

See how advertisers across the iGaming, crypto, and finance verticals measure every sign-up and deposit with Blockchain-Ads.

Brand name
Binance
4,600
New Traders Acquired

How Binance Acquired 4,600 New Traders at $91 CPA with Blockchain-Ads

Display

View Case Study
Binance
Coinbase
31,896
New Traders Acquired

How Coinbase Acquired 31,896 New Traders Across Southeast Asia with Blockchain-Ads

Native

View Case Study
Coinbase
Stake.com
1,128
First-Time Depositors

How Stake.com Acquired 1,128 First-Time Depositors at $250 CPA with Blockchain-Ads

Display Ads

View Case Study
Stake.com
OKX
3,095
New Traders Acquired

How OKX Acquired 3,095 New Traders and Generated $5.16M Trading Volume with Blockchain-Ads

Paid Display

View Case Study
OKX
Crypto.com
4,782
Traders Acquired

How Crypto.com Acquired 4,782 High-Value Traders with Blockchain-Ads

Display Ads, Pop Ads

View Case Study
Crypto.com
BC.Game
100M+
Impressions

How BC.Game Delivered 100M+ Impressions Across 195+ Markets with Blockchain-Ads

Display

View Case Study
BC.Game
1xBet
20,043
Players Acquired

How 1xBet Acquired 20,043 Active Players Across African Markets with Blockchain-Ads

Native Ads, Display Ads

View Case Study
1xBet
FXTM
1,161
New Traders Acquired

How FXTM Acquired 1,161 New Traders with a 43% CPA Reduction on Blockchain-Ads

Display

View Case Study
FXTM

How to get access

Step 1: Qualify

Qualified advertisers only. Verification mandatory.

Qualifying as a Blockchain-Ads advertiser

Step 2: Connect

Install the pixel or connect your tracker. Our team verifies your tracking with a test conversion before launch, included with every account.

Launching a campaign in the Blockchain-Ads platform

Step 3: Scale

Conversions flow in, attribution shows what performs, and budget follows it.

Scaling campaigns across the NEXUS Ad Exchange

Measurement & Attribution FAQs

Yes. The platform tags every ad click, picks the tag up when the visitor lands on your site, and tracks the actions they take, from first click to conversion.

Yes. Blockchain-Ads connects with Google Analytics, Google Tag Manager, AppsFlyer, Voluum, Keitaro, and Mixpanel, through the pixel or server to server.

Use the server-side setup. Tracking runs server to server, your site stays untouched, and it is the most accurate option we offer.

Yes. The reporting page breaks conversions down per audience category, alongside impressions, clicks, spend, and cost per acquisition.

Yes. Pass the purchase value with each conversion and reports show return on ad spend and cost per acquisition per campaign.

Yes. Attributed visitors and customers become audiences in the platform, with impression-based, click-based, and conversion-based retargeting available.

BEAM, the Blockchain-Ads AI media buyer, reads your conversion data while campaigns run and moves budget toward the audiences, creatives, and placements that convert. For OANDA, this optimization cut cost per acquisition by 61%.

Get started with Blockchain-Ads

Request Access. Qualified advertisers only.

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