Measurement & Attribution

Measurement and attribution, end to end.

Blockchain-Ads tracks every click from the ad to the conversion on your site, and optimizes your campaigns on the events that matter to your business: sign-ups, deposits, purchases.

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Advertisers winning with Blockchain-Ads

4,100
New Traders Acquired
1,128
First-Time Depositors
4,782
Traders Acquired
1,161
New Traders Acquired
8,214
New Traders Acquired
3,095
New Traders Acquired
100M+
Impressions
8,275
Accounts Opened
43M+
Impressions
9,044
New Players
401%
increase in Sign-ups
5,247
Qualified Leads

What full attribution means for your campaign performance

Full attribution changes two things: what you see, and who you can reach again.

See what actually performs

Your reports show which campaigns, creatives, audiences, and geos drive conversions on your site, broken down per audience category. Every budget decision runs on your own conversion data.

Retarget the people who convert

Attribution feeds Blockchain-Ads audience targeting, so your visitors and customers become audiences you own. Reach them again with retargeting: historically the strongest click-through and conversion rates on the platform.

How Blockchain-Ads attributes every conversion

From the click on your ad to the conversion on your site.

Tags the click

The moment someone clicks your ad, the platform tags them.

That tag travels with the visitor to your website.

Two people on their phones, the interest, behavior, and attention signals Blockchain-Ads turns into audiences from 300 million profiles

Follows the visit

The Blockchain-Ads script on your site picks up the tag when the visitor lands.

It connects the visit to the exact ad, campaign, and audience that brought them.

A woman using the Tracking dashboard application on a laptop to manage conversions and audiences

Counts the conversion

Every action you care about gets tracked: a button click, a registration, a thank-you page, a deposit.

Pass the purchase value along and you see full ROAS and cost per acquisition in your reports.

A Blockchain-Ads media buying specialist managing campaigns for an advertiser account

Attribution that feeds your campaigns

Every conversion your tracking reports goes straight back into the platform. Campaigns learn which audiences convert and move budget toward them, so optimization runs on your revenue events.

Three ways to install, all in minutes

Pick the setup that fits your site. Every method feeds the same reports.

Reaching your exact audience by behavior, interest, and on-chain activity on the Blockchain-Ads demand-side platform

Manual

Copy the Blockchain-Ads pixel and paste it into your site. One script, placed once.

Buying display, native, video, in-app, and CTV inventory from one Blockchain-Ads dashboard

Google Tag Manager

Already running GTM? Add the pixel as a tag and publish. Blockchain-Ads is integrated, so setup stays inside the tool you use today.

Every impression verified by DoubleVerify and Integral Ad Science before your brand runs

Server-side

Run tracking one layer above your website, server to server. Your site's code stays exactly as it is, and attribution accuracy is at its highest. This is the setup we recommend.

Works with the tracking stack you already use

Keep your current setup. Blockchain-Ads connects with Google Analytics, Google Tag Manager, AppsFlyer, Voluum, Keitaro, and Mixpanel. With server-to-server integrations like Voluum, our servers talk to your tracker directly and conversions flow in with zero code on your site.

Every channel. One report.

Display

See which banner placements drive sign-ups and deposits, down to the exact site and app.

9:41
the-website.com
Buy and sell in seconds
Spot, futures, and staking in one app
Sign Up
Ad
Play your favorite games
Your team is on
Start Now
Ad

Native

Measure how placements inside feeds and articles turn readers into registered customers.

9:41
Feed
Crypto.com
Sponsored
Buy, sell, and pay with crypto in one app.
Sign Up
Stake
Sponsored
Casino games and sports betting, settled in crypto.
Start Now

Video

Track the sign-ups and deposits that follow your in-stream and outstream video campaigns.

9:41
AD· 0:22
Skip Ad ▸

Mobile

Follow in-app campaigns through to install, sign-up, and first deposit.

9:41
My Daily App
Trade Global Markets
Forex · Metals · Indices · Commodities
Sign Up
Learn More
Ad · fxtm.com
Sponsored

CTV

Measure how connected TV reach turns into visits, sign-ups, and deposits for your brand.

AD · Coinbase
Start trading in minutes
Sign Up

Attribution, explained by the team

Watch the full breakdown of how end-to-end attribution works on Blockchain-Ads.

Precision advertising for regulated industries

Run programmatic campaigns built for the audiences and compliance rules of each regulated vertical.

Success stories from top brands

See how advertisers across the iGaming, crypto, and finance verticals measure every sign-up and deposit with Blockchain-Ads.

Brand name
Binance
4,100
New Traders Acquired

How Binance Acquired 4,100 New Traders at $91 CPA with Blockchain-Ads

Display

View Case Study
Binance
Coinbase
8,214
New Traders Acquired

How Coinbase Acquired 8,214 New Traders Across Southeast Asia with Blockchain-Ads

Native

View Case Study
Coinbase
Stake.com
1,128
First-Time Depositors

How Stake.com Acquired 1,128 First-Time Depositors at $250 CPA with Blockchain-Ads

Display Ads

View Case Study
Stake.com
OKX
3,095
New Traders Acquired

How OKX Acquired 3,095 New Traders and Generated $5.16M Trading Volume with Blockchain-Ads

Paid Display

View Case Study
OKX
Crypto.com
4,782
Traders Acquired

How Crypto.com Acquired 4,782 High-Value Traders with Blockchain-Ads

Display Ads, Pop Ads

View Case Study
Crypto.com
BC.Game
100M+
Impressions

How BC.Game Delivered 100M+ Impressions Across 245+ Markets with Blockchain-Ads

Display

View Case Study
BC.Game
1xBet
20,043
Players Acquired

How 1xBet Acquired 20,043 Active Players Across African Markets with Blockchain-Ads

Native Ads, Display Ads

View Case Study
1xBet
FXTM
1,161
New Traders Acquired

How FXTM Acquired 1,161 New Traders with a 43% CPA Reduction on Blockchain-Ads

Display

View Case Study
FXTM

How to get access

Step 1: Qualify

Qualified advertisers only. Verification mandatory.

Qualifying as a Blockchain-Ads advertiser

Step 2: Connect

Install the pixel or connect your tracker. Our team verifies your tracking with a test conversion before launch, included with every account.

Launching a campaign in the Blockchain-Ads platform

Step 3: Scale

Conversions flow in, attribution shows what performs, and budget follows it.

Scaling campaigns across the NEXUS Ad Exchange

Measurement & Attribution FAQs

The Blockchain-Ads DSP is an audience-based demand side platform for crypto, iGaming, and finance brands. It runs on its own data management platform (DMP), buys display, native, video, in-app, and CTV inventory through the NEXUS Ad Exchange, and optimizes every campaign toward sign-ups, deposits, and trading volume.

Blockchain-Ads combines a DSP, its own data management platform (DMP), and the NEXUS Ad Exchange in one platform, built for regulated verticals like crypto, iGaming, and finance. Advertisers see where every dollar goes, own their data, and every impression is verified by Integral Ad Science and DoubleVerify.

The Blockchain-Ads DSP builds audiences in its own DMP from 4 billion daily signals across interests, behavior, attention, and on-chain activity. Advertisers activate pre-built segments, first-party data, lookalike models, retargeting, and custom wallet lists, unified in one platform for consistent targeting across every channel.

The Blockchain-Ads DSP buys display, native, video, in-app, and connected TV (CTV) inventory through the NEXUS Ad Exchange, with one campaign setup, consistent measurement, and cross-channel attention scoring.

Yes. The DSP buys premium connected TV inventory on streaming apps, with attention-aware delivery, unified cross-device measurement, and retargeting.

Performance combines standard media metrics, attention signals such as time on page, scroll depth, and interaction, conversion and event data, and on-chain confirmations where they apply. Every report ties spend to real engagement and real outcomes.

Yes. Delivery, attention metrics, clickstream, and conversions update in real time, and blockchain audit trails keep the data verifiable.

Yes. Upload first-party audiences, integrate server-side events, sync CRM data, and add custom wallet lists. Your brand keeps full ownership and control of permissions.

Yes, always. Your data is fully portable through the dashboard or the API.

Yes. You set the rules, goals, and guardrails, and the platform automates the execution.

Every impression passes pre-bid and post-bid checks, allowlists, traffic scanning, and publisher verification, with Integral Ad Science and DoubleVerify confirming inventory quality. Automated detection is paired with human QA.

Yes. Approved accounts get hands-on support from strategy to execution, covering attribution setup, campaign structure, media plans, audience selection, creative production, and ongoing optimization.

Access to the Blockchain-Ads network starts at $20K, and API access to the DSP by NEXUS starts at $50K. Minimums keep data depth, stability, and real learning cycles for every campaign.

Campaigns usually go live within 24 to 72 hours after approval and onboarding. Priority activation is available for urgent launches.

Access is by application. Your brand requests access, is screened on budget, brand credibility, and compliance, and completes a verification call. Blockchain-Ads qualifies advertisers to keep traffic quality high across the network.

Get started with Blockchain-Ads

Request Access. Qualified advertisers only.

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