Measurement & Attribution

Measurement and attribution, end to end.

Blockchain-Ads tracks every click from the ad to the conversion on your site, and optimizes your campaigns on the events that matter to your business: sign-ups, deposits, purchases.

申请访问权限

Advertisers winning with Blockchain-Ads

4,100
总转化数
1.34%
点击率(CTR)
1,161
总存款
31,896
总转化数
3,095
总转化数
100M+
新玩家
78,000
新账户
−49%
总转化数
−63%
lower CPA — $78 → $29 per Active Trader
15,247
合格的潜在客户

What full attribution means for your campaign performance

Full attribution changes two things: what you see, and who you can reach again.

See what actually performs

Your reports show which campaigns, creatives, audiences, and geos drive conversions on your site, broken down per audience category. Every budget decision runs on your own conversion data.

Retarget the people who convert

Attribution feeds Blockchain-Ads audience targeting, so your visitors and customers become audiences you own. Reach them again with retargeting: historically the strongest click-through and conversion rates on the platform.

How Blockchain-Ads attributes every conversion

From the click on your ad to the conversion on your site.

Tags the click

The moment someone clicks your ad, the platform tags them.

That tag travels with the visitor to your website.

Two people on their phones, the interest, behavior, and attention signals Blockchain-Ads turns into audiences from 300 million profiles

Follows the visit

The Blockchain-Ads script on your site picks up the tag when the visitor lands.

It connects the visit to the exact ad, campaign, and audience that brought them.

A woman using the Tracking dashboard application on a laptop to manage conversions and audiences

Counts the conversion

Every action you care about gets tracked: a button click, a registration, a thank-you page, a deposit.

Pass the purchase value along and you see full ROAS and cost per acquisition in your reports.

A Blockchain-Ads media buying specialist managing campaigns for an advertiser account

Attribution that feeds your campaigns

Every conversion your tracking reports goes straight back into the platform. Campaigns learn which audiences convert and move budget toward them, so optimization runs on your revenue events.

Three ways to install, all in minutes

Pick the setup that fits your site. Every method feeds the same reports.

Reaching your exact audience by behavior, interest, and on-chain activity on the Blockchain-Ads demand-side platform

Manual

Copy the Blockchain-Ads pixel and paste it into your site. One script, placed once.

Buying display, native, video, in-app, and CTV inventory from one Blockchain-Ads dashboard

Google Tag Manager

Already running GTM? Add the pixel as a tag and publish. Blockchain-Ads is integrated, so setup stays inside the tool you use today.

Every impression verified by DoubleVerify and Integral Ad Science before your brand runs

Server-side

Run tracking one layer above your website, server to server. Your site's code stays exactly as it is, and attribution accuracy is at its highest. This is the setup we recommend.

Works with the tracking stack you already use

Keep your current setup. Blockchain-Ads connects with Google Analytics, Google Tag Manager, AppsFlyer, Voluum, Keitaro, and Mixpanel. With server-to-server integrations like Voluum, our servers talk to your tracker directly and conversions flow in with zero code on your site.

Every channel. One report.

Display

See which banner placements drive sign-ups and deposits, down to the exact site and app.

9:41
the-website.com
Buy and sell in seconds
Spot, futures, and staking in one app
Sign Up
Ad
Play your favorite games
Your team is on
Start Now
Ad

Native

Measure how placements inside feeds and articles turn readers into registered customers.

9:41
Feed
Crypto.com
Sponsored
Buy, sell, and pay with crypto in one app.
Sign Up
Stake
Sponsored
Casino games and sports betting, settled in crypto.
Start Now

Video

Track the sign-ups and deposits that follow your in-stream and outstream video campaigns.

9:41
AD· 0:22
Skip Ad ▸

Mobile

Follow in-app campaigns through to install, sign-up, and first deposit.

9:41
My Daily App
Trade Global Markets
Forex · Metals · Indices · Commodities
Sign Up
Learn More
Ad · fxtm.com
Sponsored

CTV

Measure how connected TV reach turns into visits, sign-ups, and deposits for your brand.

AD · Coinbase
Start trading in minutes
Sign Up

Attribution, explained by the team

Watch the full breakdown of how end-to-end attribution works on Blockchain-Ads.

Precision advertising for regulated industries

Run programmatic campaigns built for the audiences and compliance rules of each regulated vertical.

Success stories from top brands

See how advertisers across the iGaming, crypto, and finance verticals measure every sign-up and deposit with Blockchain-Ads.

Brand name
Binance案例研究
4,100
总转化数

Binance通过针对加密货币爱好者和高价值交易者实现了显著的用户获取成果。

用户获取

View Case Study
Binance
Coinbase案例研究
31,896
总转化数

Coinbase实现了810万美元的交易量和3,896名交易者,目标锁定东南亚高价值加密货币用户。

交易用户获取

View Case Study
Coinbase
总计8000万次展示 | 1.34% CTR | $140 FTD | 7.67倍广告支出回报率
1.34%
点击率(CTR)

超过1,300名新玩家的平均$140 FTD

用户获取活动

View Case Study
Stake.com
OKX案例研究
3,095
总转化数

OKX通过精准行为定向吸引了3,095名活跃交易者,产生$1.16M交易量。

高价值交易者获取

View Case Study
OKX
BC.Game如何借助Blockchain-Ads将获客成本降低54%并择得18,000名新玩家
100M+
新玩家

BC.Game如何借助Blockchain-Ads将获客成本降低54%并获取18,000名新玩家

用户获取

View Case Study
BC.Game
1xBet案例研究
20,043
获得的新用户

1xBet通过区域体育博彩定向,以$48的获客成本在非洲市场获得了20,000名活跃玩家,收益率达9.1倍。

用户获取

View Case Study
1xBet
FXTM案例研究
1,161
总存款

FXTM通过3周的行为定向生成了12万美元存款量,ROAS为4.9倍。

存款获取

View Case Study
FXTM

How to get access

Step 1: Qualify

Qualified advertisers only. Verification mandatory.

成为 Blockchain-Ads 广告主的资格审核

Step 2: Connect

Install the pixel or connect your tracker. Our team verifies your tracking with a test conversion before launch, included with every account.

在 Blockchain-Ads 平台启动广告活动

Step 3: Scale

Conversions flow in, attribution shows what performs, and budget follows it.

通过 NEXUS Ad Exchange 扩展广告活动

Measurement & Attribution FAQs

区块链广告围绕透明度、控制和注意力优先的优化而构建。你可以看到支出去向,你拥有自己的数据,交付已通过验证——不是假设的。

你可以激活:

  • 第一方数据

  • 链上用户行为

  • 注意力和兴趣细分

  • 相似建模

  • 重定向和用户旅程信号

所有信号都统一在一个平台上,以实现跨渠道的持续定位。

显示屏、原生、视频和 CTV。

一个平台,一致的测量,跨渠道的注意力评分。

是的。上传第一方受众,整合服务器端事件,同步 CRM 数据以及自定义钱包列表。

您可以完全控制所有权和权限。

我们结合:

  • 标准媒体指标
  • 注意信号(时间、滚动深度、互动)
  • 转化数据和事件数据
  • 链上确认(如果适用)

目标:绩效与实际参与度和实际结果息息相关。

通常在准批和入职后的 24-72 日内。

我们支持优先激活紧身急救。

是的,几乎即时交付、注意力指标、点击流和转化率都是实时更新的。

区块链审计跟踪可确保数据的完整性。

投标前和投标后检查、许可名单、流量扫描和发布商验证。

我们将自动检测与人工质量保证相结合。

是的。您可以设定规则、目标和护栏。

该平台自动执行——而不是决策。

是的,我们与忠实的广告商和以绩效为导向的品牌合作。

最小值可确保数据深度、稳定性和实际学习周期。

访问区块链广告网络的最低金额为 1 万美元

通过API访问Nexus的区块链广告DSP,最低限额为5万美元

是的。通过统一的跨设备测量和重定向实现注意力感知的 CTV 交付。

永远。数据是您的,可通过仪表板或 API 完全移植。

是的。经批准的账户可获得从策略到执行的实际支持。

Get started with Blockchain-Ads

Request Access. Qualified advertisers only.

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