BC.Game
CASE STUDY
BC.Game案例研究
18,000
新玩家
$3.24M
地区存款
$52
每位玩家成本
7.2x
广告支出回报率
Company
BC.Game
Campaign Type
用户获取
Industry
iGaming
Case Timeline
60天
Strategy
通过本地化的加密赌博体验定向LATAM娱乐场玩家和体育博彩玩家，通过符合规定的地区活动推动首次存款。
活动概述
BC.Game作为一个知名的加密货币娱乐场平台，在拉丁美洲市场开展了有针对性的区域扩张活动，以捕捉不断增长的加密游戏需求。活动预算为93.6万美元，历时60天，重点面向寻找可访问加密赌博选项的西班牙语和葡萄牙语玩家。
策略
以LATAM为中心的获取策略包括：
- 受众定向：针对娱乐场玩家和高价值娱乐场玩家，实现高端加密游戏互动。专注于体育博彩玩家和赌博观察者，实现全面的iGaming受众覆盖。
- 地理合规策略：在受监管的LATAM辖区内实施年龄验证系统和责任赌博信息。
- 移动游戏优化：优先考虑移动优先体验，认识到目标市场的智能手机渗透率很高。
- 支付方式集成：强调加密货币的优势，同时提供传统的地区支付选项以提高可访问性。
Results
- 总转化数：18,000名新玩家
- 总销售额：首次存款$3,240,000
- 点击率：地区iGaming广告投放5.7%
- 总覆盖：LATAM游戏平台4,560万次展示
Why It Worked
- LATAM本地化：为拉丁美洲市场定制活动，采用本地货币、支付方式和西班牙语/葡萄牙语信息，实现了89%的游戏多样性采用率
- 区域游戏偏好：强调流行的本地游戏风格、区域联赛的体育博彩以及文化相关的娱乐场游戏，推动了强大的参与度
- 加密可访问性：在银行系统受限和货币波动的地区强调加密货币的优势，吸引了寻求金融替代方案的用户
Conclusion
BC.Game的定向iGaming扩张展示了有效的加密娱乐场营销策略。通过娱乐场玩家和体育博彩玩家的战略受众定向提供了合格的转化。地理合规和文化本地化建立了可持续的区域市场渗透。
Success Stories
What success looks like
+8,000
Users
GALA gained 8,000 users and 2.4x revenue-to-ad-spend by targeting Web3 natives with Ethereum and Polygon-based campaigns.
GALA - User Acquisition
Read more11,000+
Token Holders
SPACE acquired 75,000 players and minted 11,000 NFTs by targeting active $MATIC holders with wallet-based Web3 ads.
SPACE - User Acquisition
Read more3x
ROI
.webp)
Palmswap secured $1.8M in presale campaigns by drawing 1,243 investors with targeted tiered discounts and referral incentives.
Palmswap - Token holder
Read more5.4x
ROAS
Metacade raised $162,000 from 4,060 investors using Ethereum wallet targeting and P2E messaging, achieving a 5.4x ROAS.
Metacade - Token Presale
Read more+23%
ARPU
PlayZap onboarded 1,250 paid gamers and boosted ARPU by 23% by targeting high-value wallet users with P2E incentives.
PlayZap - User Acquisition
Read more
.svg)
280%
ROI since 2019
“Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran”
Binance - User Acquisition
Read more280%
ROI since 2019
.webp)
OKX, a leading crypto wallet platform, used Web3 hyper-targeting and segmentation to boost global user acquisition and trading volume.
OKX - High value traders acquisition
Read more280%
ROI since 2019
.webp)
Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market.
Coinbase - Trading-user acquisition
Read more280%
ROI since 2019
.webp)
Crypto.com is a leading cryptocurrency exchange platform offering a wide range of digital asset services.
Crypto.com - User Acquisition Campaign
Read more280%
ROI since 2019
.webp)
Compound, a popular DeFi lending platform, wanted to boost activity on the Arbitrum network.
Compound - User Acquisition Campaign
Read more