Metis
CASE STUDY
150万展示 | 3.47% CTR | 7.5K用户 | $7.94 CPA |
7,553
参与者总数
150万
展示次数
3.47%
CTR
$7.94
CPA
Company
Metis
Campaign Type
用户获取
Industry
iGaming
Case Timeline
30天
Strategy
利用Web3受众和精细定向来吸引参与者参加模因竞赛
Metis是一个第2层区块链扩容平台，旨在提高去中心化应用程序的可扩展性和可用性。面对iGaming领域的竞争，Metis旨在吸引更多用户使用PUMPe，这是Metis生态系统内一个由社区驱动的模因工厂。Metis使用Blockchain-Ads运行用户获取活动，本案例研究涵盖了所有细节。
活动概述
活动持续30天，广告支出为$60,000。主要目标是为PUMPe Meme Factory竞赛获取有参与度的用户，从而增加Metis生态系统内的活动并宣传PUMPe的独特功能。
策略
为了实现这些成果，Metis采用了全面的数据驱动广告策略：
- Web3受众定向：利用预构建的Web3游戏玩家、NFT收藏者和对模因文化感兴趣的加密爱好者受众。
- 投资组合余额定向：针对余额在$500到$10,000之间的用户，以吸引可能与模因代币交互并参与竞赛的中级投资者。
- 广告格式：使用视觉上吸引人的横幅和针对桌面和移动设备优化的交互式广告格式，将用户引导到PUMPe Meme Factory竞赛页面。
- 优化技术：持续对创意和信息进行A/B测试以优化性能。重新定向策略以重新吸引那些与广告互动但初始未转化的用户。
活动团队还利用Blockchain-Ads的实时分析来监控展示、点击和转化，同时测量用户的链上和链下行为。
Results
此次活动取得了令人印象深刻的成果，平均获客成本(CPA)为$7.95。
- 成功获取7,553名参与者
- 超过150万次广告展示确保了广泛的可见性
- 点击次数：52,333
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Why It Worked
此次活动的成功可以归因于几个因素：
- 精准的受众定向：通过专注于Web3游戏玩家和模因爱好者，活动有效地触及了可能与PUMPe提供的服务产生互动的相关受众，同时宣传Metis的能力。
- 高级分析和优化：实时性能跟踪允许在整个活动期间快速调整以最大化效率。
Conclusion
Metis为PUMPe Meme Factory竞赛的用户获取活动展示了在表情币领域精准广告的效果。通过结合精准的客户细分和增强的优化，该活动表明基于区块链的营销可以让消费者对Metis等新平台产生兴趣。
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