Кейс Metis

Metis needed to drive contest participation for PUMPe Meme Factory among crypto users who would engage with community content features, not just claim a reward and disengage.

Four obstacles defined what that required:

• Niche audience: The intersection of meme culture, crypto nativity, and contest participation behaviour is too specific for interest-based platforms to target reliably.
• Platform restrictions: Google and Meta offer no compliant inventory for Web3 ecosystem promotion targeting on-chain wallet audiences.
• Engagement quality: Driving clicks to the contest page was insufficient. The campaign needed users who would actively participate in meme creation and submission.
• Ecosystem awareness: PUMPe was an early-stage product with limited organic reach, requiring paid acquisition to establish an initial participant base.

Standard display networks could reach gaming and entertainment audiences but not crypto-native ones with verified on-chain behaviour. Metis needed users already comfortable with blockchain platforms who would understand and engage with PUMPe's meme factory mechanics. Interest-based targeting had no reliable signal for meme culture engagement within crypto communities.

Blockchain-Ads provided that through four capabilities:

• On-chain audience targeting: Campaigns reached wallets with verified blockchain gaming and DeFi activity, not interest proxies.
• Web3 content inventory: The network covered crypto gaming, meme, and community content publisher environments where PUMPe's audience was already active.
• Contest-optimised campaigns: Targeting was structured to drive qualified contest entries, not just page visits.
• Global reach: The platform delivered verified crypto-native audiences across multiple regions within the 30-day campaign window.

Кампания показала впечатляющие результаты со средней стоимостью привлечения (CPA) $7.94.

• Успешно привлечено 7,553 участника
• Более 1,5 миллиона рекламных показов обеспечили широкую видимость
• Клики: 52,333

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Успех этой кампании можно объяснить несколькими факторами:

• Стратегическое соответствие аудитории: Игровой таргетинг напрямую связан с участниками конкурса, ищущими интерактивные развлекательные опыты.
• Резонанс мем-культуры: Таргетинг по интересам охватил пользователей, естественно привлеченных к созданию вирусного контента и вовлечению сообщества.
• Продвинутые техники оптимизации: Отслеживание производительности в реальном времени позволило быстро вносить корректировки, максимизируя эффективность на протяжении всей кампании.

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Metis успешно продемонстрировала эффективность таргетированной рекламы в кампаниях по привлечению пользователей в блокчейн-гейминге. Стратегическая сегментация аудитории в сочетании с оптимизацией креативов обеспечила измеримые результаты вовлечения участников. Кампания утвердила Metis как привлекательную платформу для интерактивных игровых опытов.

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The campaign concentrated spend on blockchain gaming and meme-active wallet segments with full retargeting coverage. The leaderboard format scaled across mobile inventory globally. Retargeted users who had previously visited the PUMPe contest page converted at a higher rate than cold audiences in the final week. The $500 prize angle remained the primary conversion driver across all formats and regions through to campaign close.