Metis 사례 연구

Metis needed to drive contest participation for PUMPe Meme Factory among crypto users who would engage with community content features, not just claim a reward and disengage.

Four obstacles defined what that required:

• Niche audience: The intersection of meme culture, crypto nativity, and contest participation behaviour is too specific for interest-based platforms to target reliably.
• Platform restrictions: Google and Meta offer no compliant inventory for Web3 ecosystem promotion targeting on-chain wallet audiences.
• Engagement quality: Driving clicks to the contest page was insufficient. The campaign needed users who would actively participate in meme creation and submission.
• Ecosystem awareness: PUMPe was an early-stage product with limited organic reach, requiring paid acquisition to establish an initial participant base.

Standard display networks could reach gaming and entertainment audiences but not crypto-native ones with verified on-chain behaviour. Metis needed users already comfortable with blockchain platforms who would understand and engage with PUMPe's meme factory mechanics. Interest-based targeting had no reliable signal for meme culture engagement within crypto communities.

Blockchain-Ads provided that through four capabilities:

• On-chain audience targeting: Campaigns reached wallets with verified blockchain gaming and DeFi activity, not interest proxies.
• Web3 content inventory: The network covered crypto gaming, meme, and community content publisher environments where PUMPe's audience was already active.
• Contest-optimised campaigns: Targeting was structured to drive qualified contest entries, not just page visits.
• Global reach: The platform delivered verified crypto-native audiences across multiple regions within the 30-day campaign window.

캠페인은 평균 획듍당 비용(CPA) $7.94로 인상적인 결과를 달성했습니다.

• 7,553명의 참가자를 성공적으로 획듍했습니다
• 150만 회 이상의 광고 노출로 넓은 가시성을 확보했습니다
• 클릭 수: 52,333

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이 캠페인의 성공은 여러 요인에 기인할 수 있습니다:

• 전략적 오디언스 정렬: 게임 중심 타겜팅은 인터랙티브 엔터테인먼트 경험을 찾는 경연 참가자들과 직접 연결되었습니다.
• 밈 문화 공명: 관심사 기반 타겜팅은 바이럴 콘텐츠 제작과 커뮤니티 참여에 자연스럽게 과려되는 사용자를 포착했습니다.
• 고급 최적화 기술: 실시간 성과 추적을 통해 캠페인 기간 동안 효율성을 극대화하는 빠른 조정이 가능했습니다.

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Metis는 블록체인 게임 획듍 캠페인에서 타겟 광고의 효과를 성공적으로 입증했습니다. 전략적 오디언스 세분화와 크리에이티브 최적화를 결합하여 측정 가능한 참가자 참여 결과를 제공했습니다. 이 캠페인은 Metis를 인터랙티브 게임 경험을 위한 매력적인 플랫폼으로 확립했습니다.

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The campaign concentrated spend on blockchain gaming and meme-active wallet segments with full retargeting coverage. The leaderboard format scaled across mobile inventory globally. Retargeted users who had previously visited the PUMPe contest page converted at a higher rate than cold audiences in the final week. The $500 prize angle remained the primary conversion driver across all formats and regions through to campaign close.