총 8천만 임프레션 | 1.34% CTR | $140 FTD | 7.67배 광고 지출 수익률

Stake.com needed to acquire high-value first-time depositors across thirteen markets spanning Latin America, North America, and Asia-Pacific. Thus allowing it to reach crypto-active players capable of sustaining premium deposit levels.

• Platform restrictions: Google and Meta restrict crypto-casino advertising across Stake.com's target markets, cutting off standard acquisition channels across all thirteen countries.
• Market diversity: Latin American, North American, and Asia-Pacific audiences each present distinct gambling behaviours and platform preferences. A single creative angle would underperform across such varied markets.
• Deposit quality: Acquiring players capable of meaningful deposit levels required targeting verified high-value casino players and sports bettors, not broad gambling audiences with low spending capacity.

Stake.com needed a network with verified crypto-native audiences and the inventory to reach high-value players consistently across such geographically diverse markets. Blockchain-Ads provided the targeting infrastructure and global inventory to reach high-intent casino and sports betting audiences at scale using the four methods below:

• High-value casino player targeting: Campaigns reached verified casino players with demonstrated high-stakes gambling behaviour and proven deposit capacity.
• Sports bettor segment alignment: Behavioural targeting captured sports bettors matching Stake.com's dual casino and sportsbook platform offering.
• Mobile gaming interest layering: Mobile gamer segments identified users comfortable with app-based play and seamless crypto transaction experiences.
• CPA-based optimisation: Campaigns optimised toward verified first-time deposits from day one.

캠페인은 7.67배의 광고 지출 수익률(ROAS)을 유지하면서 이러한 인상적인 결과를 달성했습니다:

• 1,300명 이상의 새로운 유료 플레이어 확보
• $140 평균 첫 입금 금액(FTD)
• 1.34% 클릭률(CTR)
• 총 8천만 임프레션

• 정확한 Web3 타겟팅이 고가치 플레이어를 유치하고 $1,500-$10,000의 암호화폐 보유량을 가진 DeFi 사용자와 블록체인 게임 애호가에 집중하여 7.67배 ROAS를 달성했습니다.
• 미전환자 리타겟팅이 CPA를 35% 줄이고 처음에는 상호작용했지만 전환되지 않은 사용자로부터 첫 입금의 45%를 이끌어냈습니다.
• 온체인 행동 분석이 활성 블록체인 게이머를 식별하여 평균 입금액 $140을 달성했습니다 — 암호화폐 카지노 업계 벤치마크보다 42% 높습니다.

Stake.com의 Blockchain-Ads를 통한 사용자 확보 캠페인은 큰 성공을 거두어 암호화폐 게임과 온라인 카지노에서 플랫폼의 시장 리더 지위를 강화했습니다. 이 캠페인은 Stake.com이 Blockchain-Ads에서 적극적으로 운영하는 많은 캠페인 중 하나일 뿐입니다. 강력한 ROAS를 유지하면서 고품질 플레이어 가입을 제공하는 캠페인의 능력은 암호화폐 및 DeFi 게임 섹터에서 타겟팅된 광고의 잠재력을 보여줍니다.

Budget consolidated across the strongest-performing markets while maintaining presence across all thirteen countries to preserve global reach. Retargeting campaigns scaled against the non-depositing pool accumulated across Phases 1 and 2 using all three creative angles in parallel. The campaign closed with 1,128 verified first-time depositors at $250 CPA, $702,927 in FTD volume, and 2.5x ROAS across the thirteen-market portfolio.