4.14M Impressions | 2.48% CTR | 15,150 Users | $5.30 CPA |

BV Group is a leading online gambling operator and B2B technology solutions provider. They aimed to scale user acquisition for their flagship sports betting platform while maintaining cost efficiency. Here’s how they used Blockchain-Ads to deploy tailored crypto-native strategies that drove registrations and deposits.

Campaign Overview

BV Group launched a user acquisition campaign with a total ad spend of $80,000 over a specified period. The 90-day campaign's primary objective was to attract high-quality users to their platform, leveraging Blockchain-Ads' advanced targeting capabilities. 

Strategy

To achieve their goals, the campaign team at BV Group implemented the following targeted strategies:

• Web3 Audience Targeting: Leveraged pre-built audiences of sports betting enthusiasts and blockchain gamers.
• On-chain Targeting: Focused on users holding ETH/BNB tokens and transacting with gambling dApps on Ethereum/Binance Smart Chain.
• Portfolio Balance Targeting: Prioritized users with balances between $1,500 and $10,000 to attract financially capable players.
• Retargeting: Re-engaged users who had previously interacted with the ads but did not convert, optimizing the campaign's effectiveness.

Results

• New Users Acquired: 15,150
• Impressions: 8,143,326
• Clicks: 202,171

Why It Worked

Blockchain-Ads' platform enabled the BV Group campaign team to carry out surgical targeting of crypto-fluent gambling audiences through:

1. Real-time wallet balance verification ensuring high-value user acquisition
2. Cross-chain behavioral analysis identifying active DeFi/sports betting participants
3. Dynamic creative optimization for crypto-native ad formats

Conclusion

Using Blockchain-Ads' advanced targeting tools and data-driven strategies, BV Group effectively expanded its user base while maintaining cost efficiency. This case demonstrates how leveraging Web3-specific advertising can drive impactful results in the competitive gambling industry.