BV 集团
CASE STUDY
414万次曝光量 | 2.48% 点击率 | 15,150 名用户 | 每股收费 5.30 美元 |
15,150
新用户已获取
5.30 美元
注册会计师
4.14 万英镑
总曝光量
2.48%
点击率
Company
BV 集团
Campaign Type
用户获取
Industry
赌博
Case Timeline
90 天
Strategy
使用超定向的 Web3 活动和精细定位来推动赌博注册。
BV 集团是领先的在线博彩运营商和 B2B 技术解决方案提供商。他们的目标是扩大旗舰体育博彩平台的用户获取规模，同时保持成本效益。以下是他们如何使用区块链广告来部署量身定制的加密原生策略，以推动注册和存款。
活动概述
必维集团发起了一项用户获取活动，指定时期内的广告支出总额为80,000美元。为期90天的活动的主要目标是利用区块链广告的高级定位功能，吸引高质量的用户使用他们的平台。
战略
为了实现他们的目标，必维集团的竞选团队实施了以下有针对性的策略：
- Web3 受众定位： 充分利用体育博彩爱好者和区块链游戏玩家的预建受众。
- 链上定位： 重点关注持有ETH/BNB代币并在以太坊/币安智能链上使用赌博dApp进行交易的用户。
- 投资组合余额目标： 优先考虑余额在1,500美元至10,000美元之间的用户，以吸引有经济能力的玩家。
- 重定向： 重新吸引之前曾与广告互动但未进行转化的用户，从而优化了广告的效果。
Results
- 获得的新用户：15,150
- 印象：8,143,326
- 点击量：202,171
Why It Worked
Blockchain-Ads的平台使BV集团的活动团队能够通过以下方式对流利的加密赌博受众进行外科手术：
- 实时钱包余额验证，确保获取高价值用户
- 跨链行为分析，识别活跃的 DeFi/体育博彩参与者
- 加密原生广告格式的动态创意优化
Conclusion
使用Blockchain-Ads的高级定位工具和数据驱动策略，BV集团在保持成本效率的同时有效地扩大了用户群。该案例展示了利用特定于 Web3 的广告如何在竞争激烈的赌博行业中取得有影响力的结果。
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