1xBet案例研究

1xBet needed to acquire active sports bettors across four African markets efficiently, competing against established regional sportsbooks with strong local brand recognition.

Three obstacles defined what that required:

• Platform restrictions: Google and Meta restrict gambling advertising across Nigerian, Kenyan, Ghanaian, and South African markets, blocking standard acquisition channels.
• Audience precision: African sports betting audiences skew heavily mobile and require localised payment options to convert. Generic targeting produces low deposit rates.
• Regional competition: Established local sportsbooks hold strong brand recognition in these markets. New player acquisition required culturally relevant messaging and regional sports coverage to compete.

Standard paid acquisition was unavailable. Google and Meta restrict gambling advertising across 1xBet's four target African markets. 1xBet needed a network with sports betting and iGaming publisher inventory and the targeting depth to reach active bettors across Nigeria, Kenya, Ghana, and South Africa.

Blockchain-Ads provided the audience infrastructure and regional inventory to reach high-intent betting audiences at scale through four capabilities:

• Sports bettor and casino player targeting: Campaigns reached verified sports bettors and high-value casino players with demonstrated gambling activity.
• Mobile gamer segment access: The platform identified mobile-first users aligned with African smartphone penetration patterns.
• Regional iGaming inventory: Native and display formats covered the sports, entertainment, and betting platforms where African bettors spend time.
• CPA-based optimisation: Campaigns optimised toward verified new player registrations and first-time deposits from day one.

• 总转化数：创建了20,000个新账户
• 总首次存款：区域玩家存款$4,800,000
• 移动采用率：92%的玩家使用移动投注平台

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• 体育博彩重点：定向体育博彩者和赌场玩家确保了熟悉投注平台的合格受众，使得与非洲体育联赛的互动率达到87%。
• 移动优先策略：优先考虑移动游戏玩家符合非洲市场的移动互联网使用模式，在所有市场实现了92%的移动采用率。
• 区域支付集成：支持移动货币和当地银行解决方案减少了存款摩擦，使非洲市场的投注体验更加顺畅。

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1xBet的非洲扩张活动通过本地化受众定向和移动优先策略，展示了有效的区域体育博彩。体育博彩者、赌场玩家和移动游戏玩家细分市场的结合，在建立互动社区的同时实现了卓越的玩家获取。这种方法证明国际体育博彩公司可以通过全面的区域适应和有针对性的受众细分来渗透新兴市场。

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Budget consolidated into native format across Nigeria and Kenya with retargeting layers added for users who had clicked but not yet deposited. The CAF football coverage creative scaled as the primary acquisition angle. Display was retained at reduced spend for broad reach across Ghana and South Africa. The campaign closed with 20,043 verified player accounts acquired at $48 CPA and $3,264,092 in first-time deposits generated across the cohort.