1xBet
CASE STUDY
1xBet案例研究
20,000
获得的新用户
$4.8M
总首次存款
$48
每次获客成本
9.1x
广告支出回报率
Company
1xBet
Campaign Type
用户获取
Industry
iGaming
Case Timeline
105天
Strategy
通过本地化的移动投注体验定向非洲体育博彩受众，通过区域体育报道和支付集成推动玩家获取。
活动概述
1xBet推出了全面的非洲体育博彩扩张，针对尼日利亚、肯尼亚、加纳和南非的区域足球爱好者。在105天内以$960K的活动预算，活动专注于移动优先的投注体验和当地体育报道。该战略方法强调通过文化相关的体育博彩内容渗透区域市场。
策略
1xBet通过有针对性的区域活动扩张到非洲体育博彩市场。
策略：
- 受众定向：定向体育博彩者和高价值赌场玩家，以触达非洲市场的活跃投注爱好者。基于兴趣的定向专注于赌博观察者和模拟/体育游戏爱好者，以捕捉对体育博彩机会感兴趣的区域赌博受众。
- 移动游戏策略：优先考虑移动游戏玩家细分市场，认识到非洲市场的高智能手机普及率。
- 区域体育重点：突出全面的CAF锦标赛报道和针对非洲受众的当地足球联赛投注机会。
- 支付本地化：强调移动货币集成，包括M-Pesa和区域银行合作伙伴支持，以实现无缝存款。
Results
- 总转化数：创建了20,000个新账户
- 总首次存款：区域玩家存款$4,800,000
- 移动采用率：92%的玩家使用移动投注平台
Why It Worked
- 体育博彩重点：定向体育博彩者和赌场玩家确保了熟悉投注平台的合格受众，使得与非洲体育联赛的互动率达到87%。
- 移动优先策略：优先考虑移动游戏玩家符合非洲市场的移动互联网使用模式，在所有市场实现了92%的移动采用率。
- 区域支付集成：支持移动货币和当地银行解决方案减少了存款摩擦，使非洲市场的投注体验更加顺畅。
Conclusion
1xBet的非洲扩张活动通过本地化受众定向和移动优先策略，展示了有效的区域体育博彩。体育博彩者、赌场玩家和移动游戏玩家细分市场的结合，在建立互动社区的同时实现了卓越的玩家获取。这种方法证明国际体育博彩公司可以通过全面的区域适应和有针对性的受众细分来渗透新兴市场。
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