1xBet Örnek Olay İncelemesi

1xBet needed to acquire active sports bettors across four African markets efficiently, competing against established regional sportsbooks with strong local brand recognition.

Three obstacles defined what that required:

• Platform restrictions: Google and Meta restrict gambling advertising across Nigerian, Kenyan, Ghanaian, and South African markets, blocking standard acquisition channels.
• Audience precision: African sports betting audiences skew heavily mobile and require localised payment options to convert. Generic targeting produces low deposit rates.
• Regional competition: Established local sportsbooks hold strong brand recognition in these markets. New player acquisition required culturally relevant messaging and regional sports coverage to compete.

Standard paid acquisition was unavailable. Google and Meta restrict gambling advertising across 1xBet's four target African markets. 1xBet needed a network with sports betting and iGaming publisher inventory and the targeting depth to reach active bettors across Nigeria, Kenya, Ghana, and South Africa.

Blockchain-Ads provided the audience infrastructure and regional inventory to reach high-intent betting audiences at scale through four capabilities:

• Sports bettor and casino player targeting: Campaigns reached verified sports bettors and high-value casino players with demonstrated gambling activity.
• Mobile gamer segment access: The platform identified mobile-first users aligned with African smartphone penetration patterns.
• Regional iGaming inventory: Native and display formats covered the sports, entertainment, and betting platforms where African bettors spend time.
• CPA-based optimisation: Campaigns optimised toward verified new player registrations and first-time deposits from day one.

• Toplam Dönüşümler: 20.000 yeni hesap oluşturuldu
• Toplam FTD'ler: Bölgesel oyuncu mevduatlarında 4,800,000$
• Mobil Benimseme: Mobil bahis platformunu kullanan oyuncular% 92

‍

• Spor Bahisleri Odağı: Spor Bahisçilerini ve Casino Oyuncularını Hedeflemek, bahis platformlarına aşina nitelikli kitleleri sağladı ve Afrika spor ligleriyle %87 etkileşim sağladı.
• Mobil Önce Stratejisi: Afrika pazarındaki mobil internet kullanım kalıplarıyla uyumlu Mobil Oyunculara öncelik vermek ve tüm pazarlarda %92 mobil benimseme oranları elde etmek.
• Bölgesel Ödeme Entegrasyonu: Mobil para ve yerel bankacılık çözümlerini desteklemek, mevduat sürtünmesini azaltarak Afrika pazarlarında sorunsuz bahis deneyimleri sağladı.

‍

1xBet'in Afrika genişleme kampanyası, yerelleştirilmiş kitle hedefleme ve mobil öncelikli stratejiler aracılığıyla etkili bölgesel spor bahislerini sergiliyor. Spor Bahisçileri, Casino Oyuncuları ve Mobil Oyuncular segmentlerinin birleşimi, etkileşimli topluluklar oluştururken olağanüstü oyuncu kazanımını sağladı. Bu yaklaşım, uluslararası spor kitaplarının kapsamlı bölgesel adaptasyon ve hedeflenen kitle segmentasyonu yoluyla gelişmekte olan pazarlara girebileceğini kanıtlıyor.

‍

Budget consolidated into native format across Nigeria and Kenya with retargeting layers added for users who had clicked but not yet deposited. The CAF football coverage creative scaled as the primary acquisition angle. Display was retained at reduced spend for broad reach across Ghana and South Africa. The campaign closed with 20,043 verified player accounts acquired at $48 CPA and $3,264,092 in first-time deposits generated across the cohort.