BetPanda Case Study

Betpanda.io needed to acquire crypto-depositing players across the DACH region and wider Europe efficiently, reaching verified crypto holders with the deposit intent and technical familiarity to convert on a crypto-native casino platform.

• Platform restrictions. Google and Meta prohibit crypto-casino advertising across Germany, Switzerland, Austria, and Betpanda.io's wider European target markets, blocking all standard acquisition channels.
• Message fit. Two distinct acquisition angles — welcome bonus value and instant deposit mechanics — needed to be tested against each other to identify which drove stronger deposit intent in the DACH market.
• Audience precision. DACH crypto users are a high-value but specific segment. Reaching verified crypto depositors rather than general gambling audiences required on-chain behavioural targeting unavailable on standard networks.

Betpanda.io needed a network with compliant access to DACH crypto audiences and the infrastructure to run a clean landing page test within a single campaign window. Blockchain-Ads provided the inventory, audience precision, and testing infrastructure to identify the strongest acquisition angle efficiently.

• European crypto-native inventory. Campaigns reached players across crypto and iGaming publishers serving the DACH region and wider Europe, placing Betpanda.io inside the content environments its target audience already inhabits.
• On-chain audience targeting. Behavioural segments reached users with verified crypto deposit history, not general interest proxies, matching Betpanda.io's bonus and instant-withdrawal positioning to the highest-intent audience available.
• Landing page testing infrastructure. Two campaigns ran simultaneously against identical audiences, enabling a clean A/B test of the welcome bonus angle versus the instant deposits angle within a single campaign window.
• CPA-based optimisation. Both campaigns optimised toward actual deposits from launch, concentrating budget on the lower-CPA variant as the performance gap emerged.

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• Total conversions: 476 at $249 blended CPA
• Landing Page A: 252 conversions at $237 CPA — welcome bonus angle
• Landing Page B: 224 conversions at $263 CPA — instant deposits angle
• Impressions: 9.5M+ delivered across DACH and wider European markets
• CTR: 0.83% blended across both campaigns
• CPC: $1.51 across 78,386 clicks

The objective was to establish baseline FTD performance and isolate the stronger acquisition angle across DACH and wider European markets. Two display campaigns launched simultaneously targeting Germany, Switzerland, Austria, and 22 additional European markets. Landing Page A led with a welcome bonus offer of up to 1 BTC. Landing Page B led with instant deposits and withdrawals as the primary hook. Both campaigns ran identical CPC bidding and geo parameters to isolate landing page performance as the single variable. Early data showed Landing Page A generating a CPA of $237 against Landing Page B's $263 — an 11% CPA advantage for the bonus-led variant.

Budget shifted decisively toward Landing Page A as the performance gap confirmed the welcome bonus angle as the stronger acquisition driver across DACH crypto audiences. Landing Page B was retained at reduced spend to continue accumulating data across instant-deposit-focused segments. Targeting refined toward the highest-converting DACH markets based on Phase 1 geo performance data. Retargeting layers activated against users who had clicked through but not yet completed registration or deposit.

Budget consolidated into Landing Page A across Germany, Switzerland, and Austria as the primary acquisition markets. Retargeting campaigns scaled against the Phase 1 and Phase 2 non-converter pool using the welcome bonus creative. Landing Page B was wound down. The campaign closed with 476 total conversions at a blended CPA of $249, with Landing Page A delivering 252 conversions at $237 CPA and Landing Page B delivering 224 conversions at $263 CPA across 120 days.