Playbet

Total Clicks: 58,742 | New Depositors: 1,467 | Return on Ad Spend (ROAS): 3.96x

1,467

New Depositors

$118,930

FTDs volume

3.96x

Return on Ad Spend (ROAS)

58,742

Total Clicks
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Playbet is a fast-growing online casino platform offering slots, live dealer games, and sports betting. The platform faced challenges in scaling its customer base while maintaining a low cost per acquisition and attracting high-value users. Playbet utilized Blockchain-Ads' network to run a targeted campaign, resulting in 1,467 new depositors and a massive increase in trading volume.

Campaign Overview

The platform allocated a $30K ad spend budget to run a 30 Days campaign through Blockchain-Ads' network. Playbet’s primary goal was to acquire high-LTV depositors at a sustainable CPA while driving first-time deposits.

Strategy

Playbet combined Web3 precision with dynamic retargeting to attract crypto-savvy bettors:

  • Web3 Audience Targeting: Focused on sports bettors, high-value players, and Web3 gamers—audiences already engaged with risk-reward dynamics in crypto and gaming.
  • Wallet & Chain Targeting: Targeted Metamask and Coinbase users with on-chain activity on Ethereum and Binance Smart Chain, prioritizing active crypto participants familiar with blockchain transactions.
  • Portfolio Balance: Ads reached users holding $1,500 and $10,000 in crypto, balancing accessibility for new depositors while filtering low-liquidity audiences.
  • Retargeting & Creatives: Re-engaged users who viewed ads but didn’t convert, while A/B tested video ads and banners emphasized instant payouts and jackpots.

Results

In just one month, Playbet leveraged Blockchain-Ads' network to drive significant user acquisition and deposits while maintaining an average CPA of $20.42 and gaining 3.96x ROAS. The campaign delivered exceptional performance, including:

  • New Depositors: 1,467
  • First Time Deposit (FTDs) Volume: $118,930
  • Total Impressions: 3.15 million
  • Total Clicks: 58,742

Why it Worked

  1. Precision: Targeting sports bettors and high-value players ensured outreach to users already comfortable with crypto-gaming.
    Efficiency:
    Wallet/chain filters reduced wasted spending on non-crypto audiences.
  2. Creative Optimization: Retargeting and creative optimization maximized conversions on a $30k budget.

Conclusion

Through the strategic use of Blockchain-Ads' advanced targeting and programmatic network, Playbet successfully acquired a substantial number of high-LTV depositors while maintaining a sustainable CPA. This campaign demonstrated the effectiveness of Blockchain-Ads in driving impactful results for iGaming platforms.

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Company

Playbet

Campaign Type

User Acquisition

Industry

iGaming

Case Timeline

30 Days

Strategy

Leveraged Web3 targeting, retargeting, and creative optimization to drive 1,467 depositors with 3.96x ROAS.

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