Playbet

Playbet needed to acquire players who would move beyond registration to complete a first deposit, at a CPA its affiliate economics could sustain across global markets. Three obstacles defined what that required:

Key Obstacles

• Registration-to-FTD gap: Driving registrations is a different problem from driving deposits. The campaign needed players with both the intent and the crypto holdings to complete a real-money deposit after signing up.
• Global audience complexity: Running acquisition across global markets required creative angles that would translate across different player motivations and crypto familiarity levels.
• Competitive bonus landscape: Established crypto casinos compete aggressively on welcome bonus size. Playbet's 4 BTC offer needed to reach players who would recognise its value against competing offers.

Crypto casino advertising is blocked on every mainstream paid channel. Playbet sought crypto-active, high-value gamblers with wallet balances unreachable via interest-based targeting on restricted platforms. The campaign required a network with verified crypto-wallet audience data and iGaming publisher inventory at a global scale.

Blockchain-Ads provided the targeting and inventory the campaign required through four capabilities:

• High-value casino player segments: Campaigns reached wallets with verified crypto holdings and behavioural signals consistent with active gambling engagement.
• Sports bettor targeting: Separate audience layers captured active sports bettors to support Playbet's sportsbook offering alongside its casino product.
• Competitor interaction targeting: Users engaging with rival gaming platforms were identified and targeted for conversion to Playbet.
• Global iGaming inventory: Publisher coverage across crypto-native casino and gaming content ensured placement in front of active players across all target markets.

• 226 first-time depositors acquired at a CPA of $132.74 per FTD.
• 1,467 registrations recorded at $20.45 per registration, a 15.4% registration-to-FTD conversion rate.
• $118,930 in first-time deposit volume generated across the 30-day campaign.
• ROAS: 3.96x return on $30,000 total ad spend.
• Impressions: 3M+ delivered globally across 58,742 clicks at a CTR of 1.87% and CPC of $0.51.

The objective was to identify which audience segments and creative angles produced the highest registration-to-FTD conversion rate. Display ads ran across crypto-native and iGaming publisher inventory globally.

Three angles were tested:

• The multi-deposit free bet angle led with "Free Bets on Your First 4 Deposits," rewarding commitment across the first four deposits rather than just the first.
• Similarly, the BTC bonus angle led with "Grab Up to 4 BTC + 800 Free Spins," targeting players who understood the value of a crypto-denominated welcome bonus.
• The brand positioning angle ran "The Future of Crypto Casinos," targeting players evaluating new platforms and open to switching from established competitors.

The BTC bonus angle drove the strongest first-click engagement from crypto-active wallet segments.

Targeting was tightened to high-value casino player and sports bettor segments that showed the highest post-registration engagement in Phase 1. The BTC prize angle was introduced with "Win 1BTC with Playbet.io," targeting crypto-native players motivated by BTC accumulation as a separate driver from the welcome bonus. The action loop angle, "Bet, Win, Repeat," ran against competitor-interaction segments to position Playbet as the natural next platform for active players already gambling elsewhere. Retargeting activated against users who had clicked but not yet registered, using the free bets and BTC bonus creatives to close undecided players.

Retargeting extended to registered users who had not yet completed a first deposit. The BTC bonus and free bet creatives scaled into deposit-stage retargeting with direct deposit-action framing. The "Earn Now" CTA replaced "Join Now" across retargeted creatives to shift the message from sign-up to activation. 1,467 registrations were recorded across the full campaign at a cost per registration of $20.45. Of those, 226 completed a first deposit, a 15.4% registration-to-FTD rate, generating $118,930 in first-time deposit volume at a CPA of $132.74 per FTD.