Playbet Case Study

1,467

Total Conversions

$118,930

First-Time Deposits

$20.45

Cost Per Acquisition

3.96x

Return on Ad Spend

Company

Playbet

Campaign Type

User Acquisition

Industry

iGaming

Case Timeline

30 Days

Strategy

Strategic audience targeting combined with competitor analysis delivered exceptional depositor acquisition results.

Playbet is a fast-growing online casino platform offering slots, live dealer games, and sports betting. The platform faced challenges in scaling its customer base while maintaining a low cost per acquisition and attracting high-value users. Playbet allocated a $30K ad spend budget to run a 30 Days campaign through Blockchain-Ads' network. Playbet's primary goal was to _acquire high-LTV depositors at a sustainable CPA while driving first-time deposits.

Campaign Overview and Strategy

The platform

Audience Targeting: Targeted High Value Casino Players and Sports Bettors interested in Gambling Watchers and Mobile Gaming for audiences invested in high-stakes gaming experiences.
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Competitor Analysis: Tracked users interacting with rival gaming platforms to convert active players seeking better experiences.
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Creative Optimization: A/B tested video ads and banners emphasizing instant payouts and jackpots to maximize conversion rates.
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Dynamic Retargeting: Re-engaged users who viewed ads but didn't convert, ensuring maximum campaign efficiency.

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Results

New Depositors: 1,467
First Time Deposit (FTDs) Volume: $118,930
Total Impressions: 3.15 million
Total Clicks: 58,742

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Inactive-State

Active State

Why It Worked

Precision Targeting: High Value Casino Players and Sports Bettors ensured outreach to high-LTV audiences.
Strategic Focus: Gambling Watchers and Mobile Gaming interests captured engaged gaming prospects effectively.
Optimization: Creative testing and retargeting maximized conversions within the allocated campaign budget.

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Launch Similar Campaign

Conclusion

Strategic audience targeting enabled Playbet to acquire substantial high-LTV depositors efficiently. Advanced behavioral targeting delivered sustainable CPA while maximizing first-time deposit volume. This campaign demonstrates effective precision targeting for high-value customer acquisition success.

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