Playbet
CASE STUDY
总点击量：58,742 | 新增存款人：1,467 | 广告支出回报率（ROAS）：3.96倍
1,467
新增存款人
118,930 美元
FTD交易量
3.96 倍
广告支出回报率 (ROAS)
58,742
总点击量
Company
Playbet
Campaign Type
用户获取
Industry
iGaming
Case Timeline
30天
Strategy
利用超精准Web3活动和创意优化，吸引了1,467名存款人，广告投资回报猇3.96倍。
Playbet是一个快速发展的在线赌场平台，提供老虎机、真人荷官游戏和体育博彩。该平台面临着在保持低获客成本的同时扩大客户群体并吸引高价值用户的挑战。Playbet利用Blockchain-Ads的网络开展精准活动，结果吸引了1,467名新存款人，交易量大幅增长。
活动概述
该平台分配了3万美元的广告预算，通过Blockchain-Ads网络运行30天的活动。Playbet的主要目标是以可持续的CPA获取高LTV存款人，同时推动首次存款。
策略
Playbet结合Web3精度和动态重定向来吸引精通加密货币的博彩玩家：
- Web3受众定向：针对營心体育博彩玩家、高价值玩家和熟悉加密货币风险-回报机制的Web3游戏玩家。
- 超精准Web3活动：结合钱包活动（MetaMask/Coinbase）、链上数据和投资组合门槛，达到活跃的加密博彩玩家。
- 竞争对手定向：追踪与竞争对手加密赌场（Stake.com、Roobet）智能合约交互的用户，以转化活跃博彩玩家。
- 重定向和创意：重新吸引曾查看广告但未转化的用户，通过A/B测试的视频广告和横幅强调即时支付和头奖。
Results
仅在一个月内，Playbet利用Blockchain-Ads网络在保持平坤20.42美元CPA的同时，实现了3.96倍ROAS，大幅推动用户获取和存款。此次活动取得了卓越的成果，包括：
- 新增存款人：1,467
- 首次存款（FTD）交易量：118,930美元
- 总曝光量：315万
- 总点击量：58,742
Why It Worked
- 精度：针对体育博彩玩家和高价值玩家的定向确保能够触及已经对加密游戏习以为常的用户。
效率：钱包/链过滤器减少了在非加密受众上的浪费支出。 - 创意优化：重定向和创意优化在3万美元预算内最大化了转化率。
Conclusion
通过战略性地运用Blockchain-Ads的先进定向和程序化网络，Playbet成功获得了大量高LTV存款人，同时保持了可持续的CPA。此次活动充分证明了Blockchain-Ads在为iGaming平台带来显著成果方面的有效性。
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