月卷
CASE STUDY
610 万曝光量 | 1.75% 点击率 | 8,366 名玩家 | 每股收费 7.17 美元
8,366
收购了新玩家
7.17 美元
注册会计师
6.1 米
印象
1.75%
点击率
Company
月卷
Campaign Type
用户获取
Industry
赌博
Case Timeline
60 天
Strategy
利用 Web3 受众和竞争对手的定位来扩大高价值玩家。
Moonroll 是一个获得许可的区块链驱动的加密赌场平台，提供集成了 NFT 的游戏和透明的赌博体验。他们想获得高价值的 Web3 用户，以扩大他们的玩家群并增加存款量。以下是他们如何利用区块链广告来有效实现这一目标。
活动概述
Moonroll在为期60天的活动中投资了6万美元，以吸引合格的用户使用其边玩边赚钱的赌博平台。主要目标是增加平台注册量并建立针对已建立的 Web3 赌博竞争对手的市场占有率。
战略
- Web3 受众定位： 充分利用 NFT 收藏家、DeFi 交易者和区块链游戏爱好者的预建受众。
- 连锁定位： 优先考虑索拉纳和以太坊用户，与 Moonroll 的主要支付方式保持一致。
- 加密投资组合的目标： 针对余额超过1,500美元的钱包，以吸引高价值的赌徒。
- 竞争对手定位： 跟踪用户与竞争对手的Web3赌场（包括Stake和Roobet）的智能合约进行互动，以转换活跃玩家。
- 重定向： 使用突出显示 NFT 战利品箱和利润分享激励措施的动态创意，重新吸引了与广告互动但未注册的用户。
Results
- 获得了 8,366 名新用户。
- 610 万次以上的曝光量
- 106,887 次点击
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Why It Worked
- 精准定位： Blockchain-Ads的Web3分析确保广告以经过验证的加密赌博意图吸引用户。
- 重定向效率： 在最初未决的用户中，有 12% 的再互动活动转化了。
Conclusion
Moonroll 的活动展示了 Web3 原生广告如何有效地在加密赌博等竞争激烈的垂直领域获取用户。通过将精细的链上定位与重定向自动化相结合，Blockchain-Ads在保持成本效率的同时实现了可扩展的增长。
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