Dafabet
CASE STUDY
Dafabet案例研究
12,000
获取新用户
$3.2M+
总存款
$267
获客成本
6.8%
点击率
Company
Dafabet
Campaign Type
用户获取
Industry
iGaming
Case Timeline
90天
Strategy
针对经验丰富的投注者和纾技游戏受众，通过与锦标赛结合的活动来促进专业电子窾技投注账户的获取。
活动概述
Dafabet是一家成熟的亚洲体育博彩公司，启动了一项专业的电子窾技投注活动，以捕捉一级国际市场中迅速增长的窾技游戏市场。在90天内以160万美元的活动预算，该活动针对寻求全面投注机会的电子窾技爱好者和窾技游戏观众。
策略
以电子窾技为中心的获取策略包括四个关键要素，以实现最大的窾技游戏市场渗透。
- 受众定向： 从行为定向中关注赌场玩家和体育投注者的博彩经验。基于兴趣定向游戏受众，包括电子窾技、PC/主机游戏和区块链/体育游戏，以实现窾技游戏参与。
- 与锦标赛结合的活动： 将广告与主要电子窾技赛事协调，包括世界锦标赛和CS:GO大型赛事，以实现最大参与度。
- 直播流媒体集成： 强调实时投注机会，通过锦标赛直播和即时赔率更新实现即时转化。
- 专业分析定位： 提供专家锦标赛预测和球队统计数据，以获得严肃的电子窾技投注者的信任。
Results
- 获取用户总数： 12,000个目标市场中经过验证的纾技游戏投注账户
- 存款总额： 获取用户的电子纾技投注存款320万美元
- 总触达量： 游戏和电子纾技平台上3840万次展示
Why It Worked
- 游戏社区定向： 赌场玩家和体育投注者细分市场提供了具有投注经验和可支配收入的用户，用于电子窾技投注
- 纾技游戏兴趣匹配： 电子窾技和PC/主机游戏受众提供了已经参与纾技游戏锦标赛和职业比赛的用户
- 锦标赛日历策略： 将活动与主要电子窾技赛事协调，在纾技游戏受众最活跃和最专注于投注时最大化参与度
Conclusion
Dafabet的电子纾技投注活动通过游戏社区定向策略证明了iGaming的成功。经验丰富的投注受众与纾技游戏兴趣的结合产生了强劲的获取结果。这种方法展示了传统体育博彩公司如何有效地捕捉增长中的电子窾技投注市场。
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