Dafabet Case Study
Targeted experienced bettors and competitive gaming audiences to drive specialized esports betting account acquisitions with tournament-aligned campaigns.
Campaign Overview
Dafabet, an established Asian sportsbook, launched a specialized esports betting campaign to capture the rapidly growing competitive gaming market across Tier 1 international markets. With a $1.6M campaign budget over 90 days, the campaign targeted esports enthusiasts and competitive gaming viewers seeking comprehensive betting opportunities.
Strategy
The esports-focused acquisition strategy encompassed four key elements for maximum competitive gaming market penetration.
- Audience Targeting: Focused on Casino Players and Sports Bettors from Behavioral Targeting for gambling experience. Targeted Gaming audiences based on interests, including eSports, PC/Console Gaming, and Blockchain/Sports Games for competitive gaming engagement.
- Tournament-Aligned Campaigns: Coordinated advertising with major esports events, including the World Championship and CS:GO Majors, for peak engagement.
- Live Streaming Integration: Emphasized real-time betting opportunities with tournament streams and instant odds updates for immediate conversion.
- Professional Analysis Positioning: Provided expert tournament predictions and team statistics for credibility with serious esports bettors.
Results
- Total Users Acquired: 12,000 verified competitive gaming betting accounts across target markets
- Total Deposits: $3,200,000 in esports betting deposits from acquired users
- Total Reach: 38.4 million impressions across gaming and esports platforms
Execution
- Gaming Community Targeting: Casino Players and Sports Bettors segments provided users with betting experience and disposable income for esports wagering
- Competitive Gaming Interest Alignment: eSports and PC/Console Gaming audiences delivered users already engaged with competitive gaming tournaments and professional matches
- Tournament Calendar Strategy: Coordinating campaigns with major esports events maximized engagement when competitive gaming audiences were most active and betting-focused
Insights & Learnings
Dafabet's esports betting campaign proves iGaming success through gaming community targeting strategies. The combination of experienced betting audiences with competitive gaming interests generated strong acquisition results. This approach demonstrates how traditional sportsbooks can capture growing esports betting markets effectively.
Success Stories
What success looks like
7.67x
Players
Strategic audience targeting delivered 1,300 high-quality player acquisitions with sustainable 7.67x return metrics.
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$3.M
First time deposits
Dafabet acquired 12,000 esports bettors, generating $3.2 million in deposits through targeted gaming community strategies and competitive gaming audience approaches.
9.1x
ROAS
1xBet acquired 20,000 active players in African markets at $48 cost per acquisition with a 9.1x return through regional sports betting targeting.
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New Bettors
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FTDs
Dafabet achieved 3,718 new depositors at $12.10 CPA through targeted sports betting audience precision.
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