5,854,006 impressions | 0.26% CTR | 2,314 users | $25.93 CPA

2,314

New users acquired

$25.93

CPA

5,854,006

Impressions

0.26%

CTR

Company

Casino Punkz

Campaign Type

User Acquisition

Industry

Gambling

Case Timeline

30 days

Strategy

Used hyper-targeted Web3 campaigns and granular analytics to drive user acquisition.

Casino Punkz is a newly launched crypto-focused online casino that emphasizes anonymity and a rebellious punk aesthetic. They wanted to acquire new users by leveraging the unique appeal of their no-KYC, crypto-friendly platform. Casino Punkz utilized Blockchain-Ads to achieve this goal, targeting a specific audience interested in cryptocurrency and online gaming.

Campaign Overview

The campaign aimed to boost user acquisition for Casino Punkz, focusing on the gambling niche. With an advertising budget of $60,000, the campaign ran for 30 days, targeting users across various platforms.

Strategy

To effectively reach potential users, the following strategies were employed:

Web3 Audience Targeting: Leveraged pre-built audiences of BTC holders, ETH holders, DeFi enthusiasts, and NFT collectors to reach crypto-savvy gamers.
Crypto Portfolio Targeting: Targeted wallets with balances between $1,500 and $10,000 to attract high-value players.
Competitive Targeting: Tracked users interacting with rival crypto casino smart contracts and no-KYC platforms to convert active players seeking anonymity.
Retargeting and Optimization: Users who previously interacted with similar ads were retargeted to increase conversion rates.

Results

The campaign achieved the following results:

Impressions: 5,854,006
Clicks: 15,056
Users: 2,314

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Inactive-State

Active State

Why It Worked

Three key reasons for this campaign's success:

Precise Audience Targeting: By focusing on cryptocurrency holders and specific wallet users, the campaign effectively reached individuals likely to be interested in a crypto casino.
Relevant Messaging: The punk-inspired theme resonated with the target audience, creating a unique brand identity that stood out in the market.
Effective Retargeting: Retargeting users who previously showed interest in similar content helped maximize conversions and user engagement.

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Conclusion

Casino Punkz's campaign using Blockchain-Ads successfully acquired new users through targeted advertising and a unique brand identity. The campaign's focus on anonymity and crypto compatibility resonated with the target audience, demonstrating Blockchain-Ads' potential for user acquisition in the gambling niche.