iGaming

Casino Punkz Case Study

Casino Punkz acquired 2,314 users with $25.93 CPA using crypto-focused targeting strategies.

Casino Punkz
2,314
Total Conversions
5,854,006
Impressions
0.26%
Click-Through Rate
$25.93
Cost Per Acquisition
Campaign Type
User Acquisition
industry
iGaming
Duration
30 days
Total Ad Spend
Gambling
Key Markets
$60,000
Objective

Used hyper-targeted blockchain campaigns and granular analytics to drive user acquisition.

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About
Casino Punkz

Campaign Overview

Casino Punkz is a newly launched crypto-focused online casino that emphasizes anonymity and a rebellious punk aesthetic. They wanted to acquire new users by leveraging the unique appeal of their no-KYC, crypto-friendly platform. With an advertising budget of $60,000, the campaign ran for 30 days, targeting users across various platforms.

Strategy

  • Audience Targeting: Targeted Casino Players and Token Hodlers: BTC, plus High Value Casino Players and interested Gambling Watchers to reach crypto-experienced players seeking anonymous, no-KYC gaming platforms with substantial portfolio balances.
  • Competitive Intelligence: Leveraged smart contract interaction data to identify and convert active players from rival crypto casino platforms.
  • Brand Differentiation: Emphasized the unique punk aesthetic and anonymity benefits to stand out in the crowded crypto casino market.
  • Conversion Optimization: Implemented strategic retargeting to re-engage prospects who showed interest in crypto gambling content.

Campaign Results

The campaign achieved the following results:

  • Impressions: 5,854,006
  • Clicks: 15,056
  • Total Conversions: 2,314
  • Click-Through Rate: 0.26%
  • Cost Per Acquisition: $25.93
Selected Ad Examples

Campaign Strategy

Three key reasons for this campaign's success:

  • Precise Audience Targeting: By focusing on cryptocurrency holders and specific wallet users, the campaign effectively reached individuals likely to be interested in a crypto casino.
  • Relevant Messaging: The punk-inspired theme resonated with the target audience, creating a unique brand identity that stood out in the market.
  • Effective Retargeting: Retargeting users who previously showed interest in similar content helped maximize conversions and user engagement.

Casino Punkz's campaign using Blockchain-Ads successfully acquired new users through targeted advertising and a unique brand identity. The campaign's focus on anonymity and crypto compatibility resonated with the target audience, demonstrating Blockchain-Ads' potential for user acquisition in the gambling niche.

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