Casino Punkz Case Study

2,314

Total Conversions

5,854,006

Impressions

0.26%

Click-Through Rate

$25.93

Cost Per Acquisition

Company

Casino Punkz

Campaign Type

User Acquisition

Industry

Gambling

Case Timeline

30 days

Strategy

Used hyper-targeted Web3 campaigns and granular analytics to drive user acquisition.

Campaign Overview

Casino Punkz is a newly launched crypto-focused online casino that emphasizes anonymity and a rebellious punk aesthetic. They wanted to acquire new users by leveraging the unique appeal of their no-KYC, crypto-friendly platform. With an advertising budget of $60,000, the campaign ran for 30 days, targeting users across various platforms.

Strategy

Audience Targeting: Targeted Casino Players and Token Hodlers: BTC, plus High Value Casino Players and interested Gambling Watchers to reach crypto-experienced players seeking anonymous, no-KYC gaming platforms with substantial portfolio balances.
Competitive Intelligence: Leveraged smart contract interaction data to identify and convert active players from rival crypto casino platforms.
Brand Differentiation: Emphasized the unique punk aesthetic and anonymity benefits to stand out in the crowded crypto casino market.
Conversion Optimization: Implemented strategic retargeting to re-engage prospects who showed interest in crypto gambling content.

Results

The campaign achieved the following results:

Impressions: 5,854,006
Clicks: 15,056
Total Conversions: 2,314
Click-Through Rate: 0.26%
Cost Per Acquisition: $25.93

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Inactive-State

Active State

Why It Worked

Three key reasons for this campaign's success:

Precise Audience Targeting: By focusing on cryptocurrency holders and specific wallet users, the campaign effectively reached individuals likely to be interested in a crypto casino.
Relevant Messaging: The punk-inspired theme resonated with the target audience, creating a unique brand identity that stood out in the market.
Effective Retargeting: Retargeting users who previously showed interest in similar content helped maximize conversions and user engagement.

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Conclusion

Casino Punkz's campaign using Blockchain-Ads successfully acquired new users through targeted advertising and a unique brand identity. The campaign's focus on anonymity and crypto compatibility resonated with the target audience, demonstrating Blockchain-Ads' potential for user acquisition in the gambling niche.