Fairspin Case Study
Campaign Overview
Fairspin is one of the fastest-growing crypto casinos worldwide, seamlessly blending Web3 elements with traditional gambling. Given industry restrictions around Web3 and gambling advertising, acquiring new paying users at a profitable ROI was needed. Leveraging advanced targeting capabilities on the Blockchain-Ads platform, the Fairspin team aimed to overcome these hurdles and attract high-value customers at scale.
Strategy
Fairspin's primary goal was to drive first-time deposits through strategic audience targeting and continuous optimization over six months.
- Audience Targeting: Targeted Casino Players and Sports Bettors interested in Gambling Watchers and Mobile Gaming to reach engaged players seeking premium gaming experiences.
- Multi-Phase Retargeting: Implemented three-stage retargeting campaigns targeting non-registrants who clicked ads, registered non-depositors, and existing customers for deposit increases.
- Creative Optimization: Ran diverse promotions highlighting sports betting and crypto rewards, continuously testing messaging and landing pages.
- Performance Refinement: Optimized each funnel step throughout the campaign to maximize ROI through data-driven adjustments.
The team refined messaging, offers, and targeting based on real-time performance data to ensure they reached the most relevant audiences efficiently, focusing on users with high engagement potential and gaming interest.
Results
The Fairspin team achieved remarkable results with a $70 CPA on paid users, acquiring 782 first-time deposits and enabling Fairspin to double its ad spend month over month, extending reach and solidifying its position as a leader in Web3 gaming.
- 782 First-Time Deposits: Successfully acquired at $70 CPA
- 70% Became Recurring Customers: 547 of 782 FTDs found ongoing value and continued playing
- $2,000 LTV (over 180 days): Strong retention and revenue from the acquired user base
- 4x ROAS on Initial Deposits: Demonstrated profitable returns in a highly competitive market
Execution
- Strategic behavioral targeting enabled precise reach to Casino Players and Sports Bettors with proven gaming engagement patterns.
- Multi-phase retargeting converted 70% of first-time depositors into recurring customers through personalized behavioral messaging sequences.
- Continuous creative optimization and landing page testing significantly boosted customer lifetime value to $2,000 over six months.
Insights & Learnings
Through strategic behavioral targeting and systematic retargeting optimization, Fairspin achieved profitable user acquisition at $70 CPA. The campaign generated exceptional 4x ROAS while building sustainable customer relationships in competitive gaming markets. This demonstrates how precise audience targeting and data-driven optimization unlock scalable growth for gaming ventures.
Reach 12M+
Engaged Web3 users across 10,000+ websites and 37 blockchains.
Success Stories
What success looks like
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