Fairspin

Fairspin is one of the fastest-growing Crypto Casinos worldwide, seamlessly blending Web3 elements with traditional gambling. Given industry restrictions around Web3 and Gambling advertising, acquiring new paying users at a profitable ROI has long posed a major challenge. Leveraging the Blockchain-Ads platform, the Fairspin team aimed to overcome these hurdles and attract high-value customers at scale.

The Goal/Campaign Overview

Fairspin's primary objectives were to reduce CPA to under $100, maximize ROAS, and encourage repeat deposits for sustained revenue growth. The campaign ran for six months, from April to September 2023, with a focus on continuous optimization. Throughout this period, the team refined messaging, offers, and targeting based on real-time performance data to ensure they reached the most relevant audiences efficiently.

The Strategy

• Wallet-Based Targeting: Fairspin used blockchain ads to target active wallet users who had frequent on-chain transactions and interest in gambling dApps. Metamask, Trust, and Coinbase wallet users were targeted.‍
• Chain Targeting: specifically users interacting with blockchains like Ethereum, Polygon, and Solana, with high gaming and transaction activity in the past 30 days.‍
• Web3 Audience Targeting: Web3 gamers, PlayToEarn enthusiasts, high-value players, DeFi Trading users, and sports betting enthusiasts
• ‍Retargeting Framework: Fairspin implemented a three-stage retargeting strategy over a 90-day period to re-engage users who had previously interacted with their ads. The first 30 days focused on non-registrants who had clicked ads; the next 30 days targeted non-depositors who had registered. Finally, the last 30 days aimed at encouraging larger and more frequent deposits from existing customers.

The team also ran diverse promotions like sports betting and crypto rewards, optimizing creatives and landing pages to highlight unique selling points and determine which offers resonated best with each audience segment. Over a 120-day period, the Fairspin team refined each step of the funnel to maximize ROI.

The Results

• $70 CPA on Paid Users: Lower than the original $100 target, sustained while scaling.
• 4x ROAS: Demonstrated profitable returns in a highly competitive market.
• 70% of FTDs Became Recurring Customers: Indicating that first-time depositors found ongoing value.
• $2,000 LTV (over 180 days): Showed strong retention and revenue from the acquired user base.

The campaign’s success enabled Fairspin to double its ad spend month over month, extending reach and solidifying its position as a leader in Web3 gaming.

Why It Worked

1. Precise Wallet-Based Targeting: Using on-chain data allowed the Fairspin team to zero in on audiences who were already active in similar crypto-gaming or betting niches.
2. Layered Retargeting Funnel: Systematic re-engagement of users—post-sign-up and post-deposit—enhanced conversions and long-term user value.
3. Diverse Offer Testing: Tailoring promotions to different audience segments helped refine ad spend efficiency and maximize overall returns.

The Takeaway

By combining precise wallet-level targeting with a robust retargeting framework and carefully tested promotions, the Fairspin team successfully achieved paid user acquisitions at under $70 CPA and generated 4x ROAS. This case underscores how strategic on-chain profiling and data-driven optimization can unlock scalable, profitable growth for Web3 casino ventures, despite a challenging advertising environment.

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