Fairspin achieved 70% recurring customer rate and $2,000 LTV with 4x ROAS through strategic iGaming audience targeting.
Fairspin is one of the fastest-growing crypto casinos worldwide, seamlessly blending Web3 elements with traditional gambling. Given industry restrictions around Web3 and gambling advertising, acquiring new paying users at a profitable ROI was needed. Leveraging advanced targeting capabilities on the Blockchain-Ads platform, the Fairspin team aimed to overcome these hurdles and attract high-value customers at scale.
Fairspin's primary goal was to drive first-time deposits through strategic audience targeting and continuous optimization over six months.
The team refined messaging, offers, and targeting based on real-time performance data to ensure they reached the most relevant audiences efficiently, focusing on users with high engagement potential and gaming interest.
The Fairspin team achieved remarkable results with a $70 CPA on paid users, acquiring 782 first-time deposits and enabling Fairspin to double its ad spend month over month, extending reach and solidifying its position as a leader in Web3 gaming.
Through strategic behavioral targeting and systematic retargeting optimization, Fairspin achieved profitable user acquisition at $70 CPA. The campaign generated exceptional 4x ROAS while building sustainable customer relationships in competitive gaming markets. This demonstrates how precise audience targeting and data-driven optimization unlock scalable growth for gaming ventures.
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