Fairspin

Fairspin needed to acquire first-time depositors who would continue playing beyond their initial deposit, at a CPA its affiliate economics could sustain across a six-month campaign window.

Four obstacles defined what that required:

• Mainstream-platform exclusion: Web3 casino and crypto gambling advertising is restricted on Google, Meta, and standard programmatic networks globally, removing the primary paid acquisition channels.
• Retention as the real KPI: A first-time deposit is only valuable if the player returns. The campaign needed to reach players with demonstrated long-term casino engagement patterns, not one-time depositors.
• Multi-stage funnel complexity: Converting a crypto-active user to a depositing and recurring player requires a structured retargeting architecture across non-registrants, registered non-depositors, and existing customers simultaneously.
• 180-day optimisation window: Sustaining campaign performance across six months required continuous creative rotation, landing page testing, and audience refinement without CPA drift.

Crypto casino advertising cannot run on mainstream platforms. The players Fairspin needed are crypto-active, high-frequency gamblers with existing wallet balances and prior casino engagement. However, such individuals are not reachable through interest-based targeting on restricted networks. The campaign required verified wallet-level signals and iGaming publisher inventory at global scale to support a six-month acquisition and retention programme.

Blockchain-Ads provided the targeting and infrastructure the campaign required through four capabilities:

• Casino player and sports bettor segments: Campaigns reached wallets with verified casino and sports betting engagement history, filtering for players with demonstrated high-frequency gambling behaviour.
• Gambling watcher and mobile gaming interest layers: Additional audience filters captured users actively consuming gambling content and mobile gaming, identifying players in the consideration phase before first deposit.
• Three-stage retargeting infrastructure: The platform supported separate retargeting flows for users who clicked but did not register, registered users who did not deposit, and existing depositors targeted for repeat play.
• Global iGaming inventory: Publisher coverage across crypto-native casino and gaming content globally ensured continuous placement in front of active players throughout the 180-day window.

• CPA reduced by 36%, from $580 in Phase 1 to $370 in Phase 3.
• 782 first-time depositors acquired at a blended CPA of $372.
• 547 acquired players became recurring customers, a 70% recurring customer rate.
• ROAS: 4x return on $291,020 total ad spend.
• Revenue attributed to campaign: $1,164,080.
• Player LTV over 180 days: $2,000 per acquired player.

The objective was to identify which audience segments and creative angles produced the highest registration-to-FTD conversion rate. Display ads ran across crypto-native and iGaming publisher inventory globally against casino player and sports bettor segments.

Four angles were tested: 

• The spin mechanic angle led with "Fair Spins for Crypto Wins" and "Your Lucky Spin is Now," targeting players motivated by gamified acquisition mechanics.
• The bonus value angle ran "Up to 140 Free Spins with Fairspin" and "140 Free Spins + 200 TFS Tokens," leading with the specific welcome offer.
• The crypto multiplier angle led with "Easy Way to Multiply Your Crypto" and "Fairspin Payouts Scaled Up," targeting crypto-active players motivated by financial upside.
• The welcome pack angle ran "Don't Miss on 450% Welcome Pack" and "Spin the Wheel for 450% Bonus," targeting bonus-sensitive acquisition players.

Phase 1 CPA opened at $580, establishing the baseline. The bonus value and welcome pack angles drove the strongest FTD conversion from crypto-active wallet segments.

Targeting was tightened to casino player and mobile gaming segments that showed the highest post-registration deposit rates in Phase 1.

The three-stage retargeting funnel focused on:

• Non-registrants who had clicked Phase 1 ads received the bonus value creative.
• Registered non-depositors received the welcome pack angle with direct deposit-action framing
• Existing depositors received the crypto multiplier creative to drive repeat play.

Landing page variants were tested against each retargeting cohort. CPA fell from $580 to $370 as audience qualification improved and the retargeting funnel began closing previously unconverted users.

The winning creative angles and audience segments from Phase 2 scaled into full acquisition mode. The bonus value and welcome pack creatives ran across all global markets as the primary acquisition layer. The three-stage retargeting funnel continued in parallel, re-engaging users at each stage of the conversion funnel. Daily spend was increased against the highest-converting crypto-active wallet segments. CPA held at $370 throughout Phase 3. 704 of the campaign's 782 total FTDs were acquired in this phase, with 70% of all acquired players converting to recurring customers within the 180-day window.