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iGaming

Dexsport Case Study

Dexsport acquired 2,210 players generating $83,800 in deposits through strategic iGaming targeting.

Dexsport
2,210
Total Conversions
$83,800
First-Time Deposits
$13.57
Cost Per Acquisition
2.79x
Return on Ad Spend
Campaign Type
User Acquisition Campaign
industry
iGaming
Duration
30 Days
Total Ad Spend
Gambling
Key Markets
$30,000
Objective
Leveraged Sports Bettors and DeFi Protocol Users to drive high-value deposit conversions.

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About
Dexsport

Campaign Overview

Dexsport, is a decentralized crypto betting platform, offering an immersive and fast online betting experience with cryptocurrency. They aimed to increase brand visibility and drive traffic to the platform through targeted advertising. Dexsport's campaign focused on user acquisition in the gambling niche with a $30,000 budget over 30 days. The strategy included:

Strategy

To achieve this, Dexsport utilized the Blockchain-Ads platform to reach their desired audience effectively using this strategy:

  • Audience Targeting: Targeted Sports Bettors and Casino Players interested in Personal Finance, combined with DeFi Protocol Users who understand crypto transactions and value propositions.
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  • Platform Integration: Leveraged seamless wallet connectivity across multiple chains, including Polygon, Solana, Arbitrum, and Avalanche, for optimal user experience.
    ‍
  • Performance Optimization: Implemented conversion tracking and retargeting to maximize deposit rates and player lifetime value.
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  • Cross-Chain Strategy: Focused on users actively transacting across multiple blockchain ecosystems to ensure technical familiarity.

Campaign Results

  • Number of Players Acquired: 2,210
  • First Time Deposit Amount: $83,800
  • Impressions: 2,703,221
  • Clicks: 13,010

Campaign Strategy

  • Strategic Audience Selection: Sports Bettors and Casino Players provided proven engagement with gambling platforms.
  • Financial Behavior Targeting: DeFi Protocol Users demonstrated comfort with crypto transactions and deposits.
  • Seamless User Experience: Multi-chain wallet integration reduced friction for crypto-savvy target audience.

Dexsport's strategic targeting of Sports Bettors and DeFi Protocol Users drove exceptional conversion rates. The campaign's focus on financially-engaged crypto users resulted in high-value player acquisition success. Blockchain-Ads' precision targeting capabilities enabled Dexsport to achieve strong ROI and sustainable growth.

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