Dexsport

Dexsport needed to acquire first-time depositors from DeFi-active and sports betting audiences globally. With this, they could reach crypto-native players technically comfortable with non-custodial wallet deposits across multiple chains.

However, they had to surpass three problems first:

• Platform restrictions: Google and Meta restrict crypto gambling advertising across global markets, blocking standard acquisition channels for decentralised betting platforms.
• Technical audience requirement: Dexsport's non-custodial wallet model requires users with active DeFi experience. Broad gaming audiences without on-chain transaction history produce low deposit conversion rates.
• Multi-chain complexity: Reaching players active across Polygon, Solana, Arbitrum, and Avalanche required targeting verified multi-chain users, not single-chain holders unfamiliar with cross-chain wallet interactions.

Standard paid acquisition was unavailable. Google and Meta restrict crypto gambling advertising across Dexsport's global target markets. Dexsport needed a network with verified DeFi-active audiences and the inventory to reach technically sophisticated sports bettors comfortable with non-custodial wallet deposits at scale.

Blockchain-Ads provided the on-chain targeting infrastructure to reach high-intent DeFi users and sports bettors efficiently across global markets through these four features:

• DeFi protocol user targeting: Campaigns reached users with verified multi-protocol interaction histories, ensuring prospects were technically equipped for non-custodial wallet deposits.
• Sports bettor and casino player segments: Interest-based targeting captured users with demonstrated gambling engagement and proven entertainment spending patterns.
• Global crypto and gaming inventory: Display formats covered the DeFi platforms, sports betting publications, and crypto gaming sites where multi-chain bettors research and discover new platforms.
• CPA-based optimisation: Campaigns optimised toward verified first-time wallet deposits from day one.

• First-time depositors: 110 at $272.73 CPA
• Registrations: 2,210 at $13.57 cost per registration
• FTD volume: $83,800 generated across the depositing cohort
• Average first deposit: $761.82 per converting player
• ROAS: 2.79x return on $30,000 spend
• Impressions: 1.9M+ delivered across global crypto and sports betting inventory
• CTR: 4.05% blended across both phases
• CPC: $0.38 blended across both phases

The objective was to establish baseline FTD performance across global DeFi and sports betting audiences. Display ads launched across crypto, DeFi, and sports betting publisher inventory worldwide.

Two creative angles ran simultaneously:

• A decentralisation and self-custody angle emphasising Dexsport's non-custodial model, instant settlement, and freedom from centralised platform restrictions.
• A multi-chain flexibility angle highlighting native support for Polygon, Solana, Arbitrum, and Avalanche with no bridging or fiat conversion required.

Early data showed DeFi protocol user segments generating the strongest wallet deposit rates. The self-custody angle resonates most strongly among users with active multi-protocol transaction histories. Retargeting tags captured users who had connected wallets but not yet placed a first deposit.

Budget consolidated into the self-custody and decentralisation creative targeting DeFi protocol user and sports bettor segments. Retargeting campaigns activated against Phase 1 wallet-connected non-depositors using direct deposit incentive messaging. The multi-chain flexibility angle was retained for broader crypto holder prospecting. The campaign closed with 2,210 verified registrations, 110 first-time depositors at $272.73 CPA, $83,800 in FTD volume, and 2.79x ROAS across global markets.

This campaign ran on display advertising. See how Blockchain-Ads supports iGaming advertising. Related case study: Fairspin.