Slots.lv

Slots.lv needed to acquire first-time depositors from crypto-active gaming audiences globally. Thus, reaching players with the digital asset holdings and entertainment spending patterns to convert efficiently at low CPA.

Two challenges defined what that required:

• Audience fit: Crypto-active players represent a niche but high-value acquisition segment. Reaching them required targeting verified blockchain gamers and casino players, not broad entertainment audiences.
• Deposit conversion: Moving crypto-native users from initial interest to completed first deposit required strong offer-led creative and precise retargeting to minimise drop-off at the deposit step.

Slots.lv needed a network with verified crypto-active gaming audiences and the inventory to reach high-intent players at scale across global markets.

Blockchain-Ads provided the audience infrastructure and broad global inventory to reach crypto-savvy casino players efficiently through four capabilities:

• Casino player and sports bettor targeting: Campaigns reached verified casino players and sports bettors with demonstrated gambling engagement and entertainment spending patterns.
• Blockchain gamer and crypto holder segments: The platform identified users with active crypto holdings and blockchain gaming history, ensuring deposit capacity and platform familiarity.
• Global pop and display inventory: Pop and display formats delivered broad reach across gaming, entertainment, and crypto platforms in global markets where casino advertising is permitted.
• CPA-based optimisation: Campaigns optimised toward verified first-time deposits from day one.

• First-time depositors: 492 at $36.65 CPA
• FTD volume: $54,090 generated across the depositing cohort
• Average first deposit: $109.94 per converting player
• ROAS: 3.0x return on $18,030 spend
• Impressions: 2.3M+ delivered across global gaming and crypto inventory
• CTR: 12.70% blended across all phases (inclusive of pop format)
• CPC: $0.06 blended across all phases

The objective was to establish baseline FTD performance across global crypto gaming audiences. Display and pop formats launched simultaneously across gaming, entertainment, and crypto publisher inventory. Display ads led with a bonus offer angle emphasising Slots.lv's welcome package and instant crypto deposit support. Pop ads ran a direct registration angle targeting crypto holders on blockchain gaming platforms. Early data identified casino player and sports bettor segments as the strongest converters, with pop format driving high reach and display delivering stronger deposit completion rates.

Budget shifted toward display format based on its stronger deposit conversion rate among high-value casino player segments. The welcome bonus and crypto deposit angle continued to outperform on FTD rate. A secondary creative angle highlighting Slots.lv's mobile-first slot library and live dealer experience was tested against mobile gaming and gambling watcher segments. Retargeting tags activated against users who had clicked through but not completed their first deposit.

Retargeting campaigns scaled against non-depositing users from Phases 1 and 2 using the welcome bonus creative as the primary re-engagement angle. Display consolidated into casino player and crypto holder segments across the strongest-performing global markets. Pop was retained for broad reach and new audience prospecting. The campaign closed with 492 verified first-time depositors at $36.65 CPA, $54,090 in FTD volume, and 3.0x ROAS across global markets.