Winshark

Winshark needed to build a scalable player registration pipeline across DACH markets while testing Canada as a new English-speaking acquisition geo. Getting that right across two distinct language environments introduced three obstacles that had to be solved from the start:

Key Obstacles

• Language localisation: DACH markets require German-language creative. Canada requires a separate English-language approach from the same campaign platform.
• Funnel depth: Player registration alone does not guarantee deposit conversion. A retargeting layer was needed to move registered users toward their first bonus claim.
• Format efficiency: Scaling from manual display targeting to automated Flux Campaign optimisation required validating the audience before committing to algorithmic delivery.

Online casino advertising faces restrictions across Google and Meta in Germany, Austria, and Switzerland, making compliant access to DACH gaming audiences through standard channels effectively impossible. Winshark needed a single platform capable of running German-language and English-language campaigns across four markets simultaneously and Blockchain-Ads provided that infrastructure through four capabilities: 

• Web3 and gaming audience targeting: Campaigns reached verified crypto-active and gaming-adjacent audiences, not broad interest proxies.
• German-language inventory: The network covered German-language gaming and crypto publisher sites across Austria, Germany, and Switzerland.
• Flux Campaign automation: Automated optimisation scaled the retargeting and Performance Max campaigns without manual bid management.
• Multi-format support: Display and Flux Campaign formats ran concurrently across the same geo set from a single platform.

• Blended CPA: $2.54 across 20,461 total registrations.
• Blended registration rate: 36.4% on the anchor display campaign.
• Impressions: 6.5M+ delivered across Display and Flux Campaign formats.
• Blended CTR: 0.75% across all campaigns.
• Blended CPC: $1.01.

The campaign launched with a broad user acquisition display campaign across Austria and Germany. The creative led with a German-language welcome angle. "Willkommen im Spiel — Jetzt Spielen" used the Winshark shark mascot against a blue branded background to drive registrations from German-speaking gaming audiences. The campaign ran at a $1.00 CPC bid and delivered 15,010 registrations at a $2.42 CPA with a 36.4% registration rate. Austria and Germany responded strongly to the localised welcome creative from the first weeks of activity.

A Flux Campaign retargeting campaign activated in Month 2 across Austria and Canada. The retargeting creative shifted to a bonus incentive angle. "Welcome Shark: Get Bonus" used the shark mascot in a winter-themed blue creative to re-engage users who had visited but not yet claimed a bonus. Canada received the same creative in English, testing the Winshark brand in a new market. The retargeting campaign delivered 2,898 registrations at a $2.27 CPA, improving on the Phase 1 CPA while running at a higher $1.57 CPC through the Flux Campaign format.

A Performance Max Flux Campaign launched in Month 3 across Austria, Switzerland, and Germany. The creative shifted to a deposit bonus angle. "150% + 200 Free Spins auf die erste Einzahlung" led with a first-deposit bonus stack in German, supported by a treasure chest visual. Automated Flux Campaign optimisation identified the highest-converting placements across the DACH geo set. The campaign delivered 2,553 registrations at a $3.53 CPA across 1.2M impressions. Switzerland activated as a new market in this phase, extending the DACH footprint beyond the Austria and Germany anchor geos.