Connected TV advertising platform

Reach the exact audience for your offer on the streaming services they watch, built from their interest, behavior, and on-chain activity.

4.7 on G2Rated for precise audience targeting
A campaign dashboard showing an audience being built and delivery running across publisher inventory

How CTV advertising works on Blockchain-Ads

Programmatic CTV advertising runs across streaming services, reaching your exact audience on the television screen while they watch. Campaigns start by choosing who to reach, and the Blockchain-Ads DSP buys those viewers in real time, then moves budget toward the ones most likely to convert.

Build your audience

Pick the people you want, by interest, on-site behavior, and on-chain activity.

Serve every surface

Automated buying places your spot across streaming services in real time, through the NEXUS Ad Exchange.

Optimize and scale

Results feed back, and budget moves toward the placements and creatives that convert.

3 benefits of CTV advertising

CTV puts your brand on the television screen with the targeting, frequency control and conversion tracking of digital behind it.

94.5% of your ad gets watched

Innovid measured 94.5% completion on 15-second CTV spots and 94.1% on 30-second.

1 in 3 viewers have bought after a CTV ad

A third of US viewers completed a purchase on their TV device after seeing an ad.

243.6 million US viewers

eMarketer projects 243.6M people across 119.8M US households watching connected TV in 2026.

Who runs CTV ads on Blockchain-Ads

Built for advertisers in regulated industries who need precise audience targeting, measurement into their own stack, and optimization toward the conversions that matter.

CTV ad formats we support

Choose the format that fits the campaign. Every format below runs across the Blockchain-Ads DSP, on the streaming services your audience already watches.

A television cutting from programme content to a full-screen ad, above a stream timeline marking the pre-roll, mid-roll and post-roll breaksA smart TV home screen with an ad in the featured slot above the content rows, beside a row of the major TV platforms

In-stream CTV spots

Your 15 or 30 second spot runs inside streaming content, pre-roll, mid-roll or post-roll, alone in the break or in a pod alongside other advertisers.

Home screen placements

Your ad runs on the first screen viewers see when the TV wakes, in the featured slot above the content rows. These placements sit outside the standard programmatic stack, so we source them per campaign through our partner SSPs.

What you get from a CTV campaign on Blockchain-Ads

Fresh spots with Flux

Flux rotates your video creative on a roughly 15-day cadence, so viewers meet a current message and performance holds as the campaign scales.

Campaign creative refreshed automatically by Flux

Run CTV in the markets you serve

Place your spots in the countries and regions your offer is eligible for, with delivery focused on the markets that convert.

A world map with pins marking the markets a campaign is targeting

Follow the same viewer beyond the TV

Reach the same person on mobile, desktop, and in-app after they have seen your spot, with one audience and one set of conversion goals.

Audience One
High interest in your brand

Bring back viewers who watched

Return to people who saw your spot and visited your site, with new creative and budget on the placements converting best.

A visitor leaves a site, meets the same ad again on other placements, and comes back

How CTV ads fit every goal

Awareness, engagement, and conversion each need their own setup, with their own structure, targeting, and optimization. Here is what CTV does at each one.

Awareness

Reach people new to your brand

Awareness campaigns put your brand in front of people who have never heard of you and already show interest in your category. CTV reaches them on the television screen, chosen by the interest and behavior that fit your offer.

For Roobet, an awareness campaign put the brand in front of players more than 13 million times.

Key KPIs:
Reach, Completion rate, Household frequency, Brand lift
Engagement

Bring people back

Engagement campaigns bring back people who already know your brand and are close to acting. Viewers who completed your spot become an audience that display, native, and video campaigns guide toward a sign-up.

For BC.Game, an engagement campaign produced 1,220 sign-ups and downloads and brought cost per acquisition down by 25%.

Key KPIs:
Sign-ups, App installs, Qualified leads
Examples:
Conversions

Turn interest into customers

Conversion campaigns put budget on the people most likely to complete the action you care about. Delivery optimizes toward conversions and shifts spend into the audiences and streaming placements producing them.

For Coinbase, a conversion campaign delivered 8,214 new traders across Southeast Asia and $6.97M in trading volume.

Key KPIs:
Conversions, Cost per acquisition, ROAS

Why brands choose Blockchain-Ads

Blockchain-Ads delivers targeted advertising with massive reach powered by end-to-end attribution and fully managed service.

Interest, behavior & attention

Show your brand to people based on their interests and behavior. Reach audiences that have already interacted, engaged, or converted.

We collect 4 billion signals a day, across people's interests and behavior, and turn them into precise audiences of real users.

Two users engaged with mobile content demonstrating interest-based and behavioral targeting across 420M+ user profiles on smartphones

Increase performance in real time

The platform provides full attribution and tracking, which enables algorithmic, conversion-based optimization.

You get full visibility into who visits, signs up, or purchases on your website or app, and can optimize campaigns in real time based on user actions and device behavior.

A woman using the Tracking dashboard application on a laptop to manage conversions and audiences

Scale faster with industry experts

Get assistance from a professional media buying team that actively manages campaigns within your specific niche.

They handle your campaigns end to end from attribution setup, campaign structure, media plans, audience selection, and ad creative production to ongoing optimization and scaling.

A buyer looking at the Blockchain-Ads dashboard

Brands that scaled on Blockchain-Ads

See how advertisers reached their audience and hit their numbers with CTV campaigns.

Brand name
Binance
4,100
New Traders Acquired

How Binance Acquired 4,100 New Traders at $91 CPA with Blockchain-Ads

Display

View Case Study
Binance
Coinbase
8,214
New Traders Acquired

How Coinbase Acquired 8,214 New Traders Across Southeast Asia with Blockchain-Ads

Native

View Case Study
Coinbase
Stake.com
1,128
First-Time Depositors

How Stake.com Acquired 1,128 First-Time Depositors at $250 CPA with Blockchain-Ads

Display Ads

View Case Study
Stake.com
OKX
3,095
New Traders Acquired

How OKX Acquired 3,095 New Traders and Generated $5.16M Trading Volume with Blockchain-Ads

Paid Display

View Case Study
OKX
Crypto.com
4,782
Traders Acquired

How Crypto.com Acquired 4,782 High-Value Traders with Blockchain-Ads

Display Ads, Pop Ads

View Case Study
Crypto.com
BC.Game
100M+
Impressions

How BC.Game Delivered 100M+ Impressions Across 245+ Markets with Blockchain-Ads

Display

View Case Study
BC.Game
1xBet
20,043
Players Acquired

How 1xBet Acquired 20,043 Active Players Across African Markets with Blockchain-Ads

Native Ads, Display Ads

View Case Study
1xBet
FXTM
1,161
New Traders Acquired

How FXTM Acquired 1,161 New Traders with a 43% CPA Reduction on Blockchain-Ads

Display

View Case Study
FXTM

What advertisers say about Blockchain-Ads

★★★★★Rated 4.7/5 from 71 verified G2 reviews

★★★★★★★★★★
5.0
100

Strong ROI from Targeted Traffic

We've been running crypto-focused ad campaigns for several months, and Blockchain-Ads is one of the few platforms that actually delivers targeted, high-quality traffic.

Ilya Omelchenko
Ilya Omelchenko
Crypto Marketing Lead, 1Win
★★★★★★★★★★
5.0
100

Outstanding Platform for iGaming and Crypto Audiences

The interface is very user-friendly, and the account managers, Natali, Marko, and Jack, are excellent. We're using it to promote our iGaming product and reach crypto users.

Alejandro T.
Alejandro T.
Digital Advertiser Specialist
★★★★★★★★★★
5.0
100

Scalable, Unrestricted Paid Media for Betting and Casino

Their inventory, designed for betting and casinos, lets us reach qualified audiences without the usual restrictions. Less noise, less fraud, and it tracks registrations, FTD, and revenue.

JM
Jordi M.
Head of Paid Media & SEO • Mid-Market
★★★★★★★★★★
5.0
100

Genuine Users, No Bot Traffic

No inflated numbers or bot traffic, but genuine users engaging with our campaigns. The conversions are consistent and the reporting is clear.

Ilia Osipov
Ilia Osipov
Web3 Growth
★★★★★★★★★★
5.0
100

Intuitive Platform with Strong Setup Support

What won me over was how straightforward the platform is, and the quality of the support I received during setup and early optimization.

Marcus W.
Marcus W.
Head of Quality Assurance • SMB
★★★★★★★★★★
5.0
100

Impressive Reach and Flexible Targeting

The reach across 10,000+ websites is substantial, and combining interest-based targeting with on-chain data gives us real flexibility in how we structure campaigns.

Diana S.
Diana S.
VP of Marketing • Mid-Market
★★★★★★★★★★
5.0
100

Gets the Job Done for Niche Targeting

It handles crypto and fintech audiences with a precision other networks just don't have. WalletTargeting was the main reason we chose it over competitors.

Boris P.
Boris P.
Head of Marketing • Mid-Market
★★★★★★★★★★
5.0
100

A Solid Solution for Cross-Channel B2B

Integration was straightforward, and the precise targeting eliminated a lot of the wasted spend we used to see on other ad networks.

Kyle L.
Kyle L.
SVP of Marketing • Mid-Market
★★★★★★★★★★
5.0
100

Fast Campaign Setup and Responsive Support

I had campaigns running within a few hours of signing up, and the support team has been responsive and knowledgeable throughout.

EV
Elena V.
Quality & Compliance Manager • SMB
★★★★★★★★★★
4.5
90

Effective Targeting with Real-Time Optimization

The dashboard and real-time metrics make optimization easy, and it reaches users who are genuinely interested in crypto and Web3 products.

Demi A.
Demi A.
Social Media Manager • SMB
★★★★★★★★★★
5.0
100

Excellent Service and User-Friendly Dashboard

Always a good service and good communication! The dashboard is easy to use, and the ads are effective.

Marcel Gerber
Marcel Gerber
Co-Founder, Web3 Factory

Reach the same audience beyond CTV advertising

Build the audience once, then reach it on display, native, video, push, and more. One audience, one dashboard, one set of conversion goals.

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CTV advertising FAQs

Yes. Blockchain-Ads is built for regulated verticals, and those three are the core of the platform. Every advertiser goes through qualification and compliance review before running, and your spots are cleared for the markets your offer is licensed for. Most approvals come back within one business day of the call.

Blockchain-Ads supports three CTV formats:

  • In-stream spots inside streaming content, in the breaks viewers already expect
  • Ad pods, where your spot runs within a scheduled break alongside other advertisers
  • Home screen placements on the streaming platform itself, before viewers choose what to watch

All three run from one campaign against the same audience.

A finished video spot, built to standard CTV specs:

  • File type: MP4, H.264 encoded
  • Resolution: 1920x1080 or higher, 16:9
  • Length: 15 or 30 seconds
  • Audio: stereo, with captions where the platform requires them

Qualified accounts on managed service have creative handled for them at no additional fee.

The minimum to activate an account is $20,000, with a minimum daily spend of $360, so it works out to roughly a month of advertising. That is an activation minimum rather than a monthly commitment. Most advertisers budget $50,000 to $70,000 per campaign, which gives delivery enough data to find the audiences that convert.

Six questions separate them:

  • Does it accept your vertical? Most demand-side platforms restrict crypto, iGaming, and finance
  • Where does its streaming inventory come from?
  • Does it own its audience data, or rent it?
  • Does it report conversions into your own stack, or only into its dashboard?
  • What is the minimum spend?
  • Is there a team behind it, or is it self-serve only?

If you need a single named streaming service, or you are working with a small budget, a DSP is the wrong tool and a direct buy will serve you better.

A direct buy gives you inventory on one service and that service's own audience segments. The Blockchain-Ads DSP targets who sees the spot across services, building the audience from interest, behavior, and on-chain activity, then reporting conversions back into your own stack. For a brand campaign that has to appear on one named service, going direct is still more cost-effective.

Return depends on your offer, your landing page, and your market, and no specific outcome is guaranteed. What is documented is public: the Alpari and FXTM campaign produced 2,100 conversions at a 4.9x return on ad spend and $134,000 in first-deposit volume. That is a platform result across channels rather than a CTV-only figure. Your Performance Team sets expectations from live benchmarks in your vertical.

Delivery begins as soon as the campaign launches and the account is funded. The first two to three weeks are the learning phase, where budget narrows toward the audiences and placements that perform, and the completion data gathered in that window is what later optimization runs on.

CTV is measured on completion and on the conversions that follow rather than on clicks. You get:

  • Quartile completion tracking at 25%, 50%, 75%, and 100%
  • View-through conversions
  • Server-to-server postback into your own stack
  • Independent verification by DoubleVerify

Passing the click ID back is what ties each conversion to the audience that produced it.

Yes. The platform is self-serve, and you build, launch, and optimize campaigns from your own dashboard. Qualified accounts can also add managed service, where the Performance Team handles campaign setup, targeting structure, and tracking verification at no additional fee.

Ready to reach your ideal customer?

Access is limited to qualified advertisers.

© 2021–2026 Blockchain-Ads Labs LLC